Selling Your Home During the Winter Months

Real Estate Agent with Integrity Residential Brokerage LLC

Selling Your Home During the Winter Months

Here in New England we are blessed with 4 seasons and we're coming up on winter. Whether you're a REALTOR or the average person, I'm sure you've heard this statement "I'm going to take my house off the market because no one is looking to buy during the winter." Or, how about this? "I'm going to wait until spring to put my house on the market when there are more buyers looking and prices are higher."  While on the face of things, these statements may seem logical, let me point out a few reasons why it may not make sense to wait.

Let's take a look at the first statement:

No one is looking at houses during the winter - Interestingly, we aggressively market and sell property year round but Integrity Residential Brokerage closed more homes from October - February than during the spring.  I find that serious, well qualified buyers look at housing year round. 

Less inventory = Less competition:  That means that those "serious, well qualified buyers" that are looking at homes will have less to choose from. Your home will have less competition which may, in fact, result in a better sale price. 

Young home vs. new construction: Perhaps you own a young home and you've been competing against aggressively priced new construction.  During the winter months, unless the foundation has already been poured, construction of a new home is quite difficult.  Your young home now looks mighty attractive for someone who needs to move now!

Relocation Buyers: Statistically, more relocations happen in January than any other month.  This is an excellent source of potential buyers that you may be missing, if you're waiting until spring.

Less showings: You may get less showings but the folks viewing your home are likely serious, well qualified buyers, who want to move now.  

Now, let's take a look at the second statement: 

I'm going to wait until spring when there are more buyers and prices are higher - Waiting until spring to market your home may result in more showings but how many of those are motivated to buy at that time?  Typically, in the spring, we'll see buyers who are thinking of moving, have a house to sell, haven't been pre-approved, or want to consider owning vs. renting. 

Are prices going to be higher in the spring? Only time will tell but I wouldn't count on it. During the past couple of years, values have been declining markedly.  While "waiting for the spring" might have been a good plan 5 years ago, it no longer has merit.  Every passing month could result in a lower sale price.

In summary, there are plenty of serious, well qualified buyers searching for homes during the winter months.  Interest rates are at a historical low.  Your competition is sitting it out waiting for warmer days.  Now may be the just the right time to sell your house!

Integrity Residential Brokerage, licensed in both Massachusetts and New Hampshire, would be happy to assist you in your home buying or home selling needs. If you, or anyone you know, is considering buying or selling a property, Integrity Residential Brokerage located in Pepperell, MA, would love to hear from you!  We strive to offer you the highest level of professional assistance possible making your desires and goals a reality.

If you'd like to search for property currently on the market, click on the link below.  You'll have access to every property currently listed in Massachusetts as well as New Hampshire.


CLICK HERE to subscribe to my blog for more real estate information. 

Information deemed reliable but not guaranteed. Market conditions vary month-to-month and differ depending on location, style, amenities and price range. Please note that individual listings periodically mentioned in this blog are accurately described in terms of availability and price at the time of the posting. Because properties are constantly coming on and off the market, please contact Catherine for the latest information on those that are of particular interest to you.


Posted by

Agent pictureCatherine Condon, Broker MA & NH

Integrity Residential Brokerage



Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Deborah Byron Leffler BzyBee Real Estate Lady! 11/01/2010 05:25 AM
  2. Margaret Oscilia 11/01/2010 05:38 AM
  3. Cheryl Ritchie 11/01/2010 08:32 PM
  4. Kathy Stankard 11/02/2010 04:32 AM
Home Selling
Massachusetts Middlesex County Pepperell Community Information Pepperell Ma
free mls search
real estate
groton ma
townsend ma
dunstable ma
home seller in pepperell ma

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Mike Weiland

Great reminder of how prosperous the fall or winter months can be!  We are busiest in the spring or summer but great opportunities present themselves in our market year-round.

Nov 01, 2010 11:15 PM #4
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

We tell this to potential sellers all the time...fewer homes on the market..higher prices...and while fewer does not mean what it is a far better choice !

Nov 01, 2010 11:26 PM #5
K.C. McLaughlin
RE/MAX United - Cary, NC
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC

I point all of these things out to my sellers just as you stated. I do beleive that while there are less buyers, they are more serious and more likely to make an offer if the home is priced right and shows well.

Nov 01, 2010 11:34 PM #6
Caroline Gosselin
Prominent Properties Sotheby's International Realty - Short Hills, NJ

Great post! We are all having that dialogue now... and you make some great points that I will use going forward.  Good luck with your winter market!

Nov 02, 2010 12:37 AM #7
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Catherine, I couldn't agree with you more. Less Inventory = Less Competition is the reason to list homes during the Winter months. Thanks.

Nov 02, 2010 01:47 AM #8
Susan Thompson-Solomons
Berkshire Hathaway Home Services McNelis Group Properties - Solomons, MD
Southern MD Real Estate-Solomons Specialist

You offer some non-traditional ways of looking at this question. Nearly new vs. new construction - hadn't really thought about that, but have certainly found myself in that situation when working with buyers who lean toward new construction over existing and for sellers it definitely can be very hard to compete against incentives builders offer.

Nov 02, 2010 01:59 AM #9
Bernadine Hunter, SFR, ACRE
Keller Williams Greater Columbus Realty - Pickerington, OH
"Finding Solution to Your Real Estate Needs"

This is certainly good advice for any area that has a cold winter such as ours. Great suggestions.

Nov 02, 2010 03:12 AM #10
Katrina Cole
The Jonathan Arnold Team of Inlanta Mortgage - East Grand Rapids, MI
Inlanta Mortgage, Business Development Manager

Great blog!  Here in Michigan we enjoy the 4 seasons as well and the real estate business doesn't just stop.  The motivated sellers use the beauty of the winter season to their advantage.

Nov 02, 2010 03:22 AM #11
Ken Patterson
TPR Properties - Rocklin, CA
Roseville Real Estate, TOP Rocklin Realtor

Very well written!  Good post & thank you for sharing!


Nov 02, 2010 03:31 AM #12
Kathy Stankard
Coldwell Banker, Franklin,MA/508-369-5131 - Franklin, MA
Years of Experience, Years of Results

Catherine--Thanks for your very clear and compelling post!  Makes me want to list my home...

Nov 02, 2010 04:30 AM #13
John Elwell
CENTURY 21 Bill Nye Realty, Inc. - Zephyrhills, FL
You Deserve a Full-Time Agent, Not Reduced Results

Luckily we do not have that problem in our area. In Florida winter is often our most active time as people, mostly retirees, look for vacation homes. We have many nice subdivsions with mobile homes and conventional housing for the 55+ set and sell many during the months when our colleagues up north are  more in a slump due to the weather. Even when it is cool here, at least it is normally quite sunny. I does make a difference.

Nov 02, 2010 05:01 AM #14
Catherine Marrone
Integrity Residential Brokerage LLC - West Newbury, MA
West Newbury MA real estate, Essex County

Thanks for all of your comments. 

While the colder temp's certainly make you want to stay inside, it is a great time to sell or purchase! Just yesterday, I spoke with a woman who would be relocating for a new job. I have another client that has been competing against new construction and they thought they'd wait until spring but I'm suggesting they put it on the market now.

Nov 02, 2010 05:11 AM #15
Doug Reynolds
Better Homes & Gardens Real Estate - Sacramento, CA
Realtor - Sacramento, CA

Great article! I agree that the serious buyer looks year round. Thanks.

Nov 02, 2010 06:06 AM #16
Christine Smith

Well-said!  I have buyer clients who are looking now & hope to find something before spring.

Nov 02, 2010 09:47 AM #17
Larry Lawfer
YourStories Realty Group powered by Castles UnlimitedĀ® - Newton, MA
"I listen for a living." It's all about you.

Catherine, this is powerful information about the buying public right now. Sellers are often filled with information that is years old and was incorrect when it first hit. Thank you for all these great ideas.

Nov 03, 2010 01:42 AM #18
Catherine Marrone
Integrity Residential Brokerage LLC - West Newbury, MA
West Newbury MA real estate, Essex County

It's unfortunate that Seller's base their decision on inaccurate or outdated reference points. They might be missing out on a good sale while they "wait". 

Nov 03, 2010 07:49 AM #19
William Tierney
William Raveis Real Estate - Cohasset, MA
"The Internet Savvy Realtor"

Catherine-  I think the insights you offer are great, as are your arguements.   A very well written posting!

Nov 08, 2010 03:28 AM #20
Catherine Marrone
Integrity Residential Brokerage LLC - West Newbury, MA
West Newbury MA real estate, Essex County

Thanks William! I'm already noticing a huge decrease in new listing inventory.  I still have plenty of buyers looking - without much to pick from.

Nov 08, 2010 04:38 AM #21
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

I have found buyers looking in the winter months are much more motivated buyers.  When it is snowing here in Boise (like it is today) fair weather shoppers would be home reading their Facebook updates instead.

Nov 19, 2010 05:18 AM #22
Catherine Marrone
Integrity Residential Brokerage LLC - West Newbury, MA
West Newbury MA real estate, Essex County

Hi Jim,  You're so right! If a buyer client asks to see homes while the weather is not very favorable, I will put on the boots and heavy coat and head out because I know they're serious.  I just put new tires on the SUV - I'm ready to sell!

Nov 19, 2010 06:01 AM #23
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Catherine Marrone

West Newbury MA real estate, Essex County
Ask me a question
Spam prevention

Additional Information