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Inappropriate Marketing?

Reblogger Teddy Lim
Real Estate Agent with John L. Scott Real Estate KMS

Is it ok to put your business cards in the candy that you give away for trick or treating??? Or is it just crass and actually back-fire??? Our community members weigh in on this issue! Very interesting indeed :-) 

Original content by Broker Patty Da Silva Da Silva BK3175566

As REALTORS® we use marketing to generate awareness of our brand and of the services we provide to generate interest from prospective customers in the hope to create a sale opportunity; there is nothing wrong with that...

But yesterday I was out trick or treating in the neighborhood with my 7 year old step son and one of the homes was giving more than candy to the kids; she was putting her business card in the children's candy bags.

It did not take long for one of the kids to notice the business card in his bag. All the other kids started looking inside their bags and they immediated tossed her business card away while the parents were laughing and making negative comments about this agent.

As I watched the entire situation develop, I could not help but wonder if this agent thought about the possibly that her marketing initiative was inappropriate for the occasion.


Help lots of people and have a great day!

Patty Da Silva, CDPE©, RESS®, AHWD®, e-PRO®, GREEN, CFS, TRC
BROKER - Owner REALTOR® - 954-667-SALE - Green Realty Properties®

Visit www.PattyDaSilva.com & www.GreenRealty.net for SouthEast Florida's best properties.

Copyright © 2008 - 2010 By Patty Da Silva, CDPE©. All Rights Reserved.

Legal Stuff: This article (Contents) reflects the opinion of the author and it is not to be considered legal advice. The author is not an attorney or a CPA. If you are in need of legal or tax advice, it is recommended that you to contact a trusted professional advisor.

Rama Mehra
Asante Realty - San Ramon, CA

I think that is crass and cheesy. Leave some days out of the marketing mix !! It may just backfire on her

Nov 01, 2010 04:26 PM
Team Honeycutt
Allen Tate - Concord, NC

I think you have to be careful and sensitive to the occasion.  My husband went to a funeral and there was a realtor there with her nametag on talking to the family.  Time and Place for everything.

Nov 01, 2010 04:28 PM
Stanley Stepak
Howard Hanna - Avon Lake, OH - Avon Lake, OH
Realtor - Avon Lake, Avon, Bay Village, Westlake,

I just think it is a waste of cards to do that.  Those are going to get tossed out by the kids and no parent will notice.  I dont think it will hurt the agent but it wont help her either.

Nov 01, 2010 04:29 PM
Jack Mossman - The Nines Team at Keller Williams in Stockton
The Nines Team At Keller Williams - Stockton, CA
The Nines Team at Keller Williams in Stockton

Teddy ... thanks for reblogging - it is a very interesting dialog!  So ... maybe is you have a lot of old cards ....

Nov 01, 2010 04:35 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Great idea for a post!  There are those who think cards should just be handed our willy nilly with no regard, and something will stick....

Nov 01, 2010 04:39 PM
Teddy Lim
John L. Scott Real Estate KMS - Seattle, WA
The Best or Nothing

Great insight my friends! It's funny how a small little thing as an ill-timed slip of a business card can make or break you in our business (or communities). This one would definitely lie mostly on the eyes of the beholder - some may not care, some may care a little but the sneezers who will care enough, I think would be the ones telling the neighborhood about that one realtor who slipped his/her cards in the kids trick or treat basket lol! I don't think you would ever want to be known as that agent ever!!! :-) 

Nov 01, 2010 04:55 PM
Ted Tyrrell
RE/MAXCamosun (Chatterton) - Victoria, BC
Selling Homes in Beautiful Victoria

There are times.... and there are times....

Thanks for the re-post Teddy.

Nov 01, 2010 06:31 PM
Broker Patty Da Silva Da Silva
Green Realty Properties® - 954-667-7253 - Cooper City, FL
Top Listing Broker

Hi Teddy - thank you so much for re-posting. : )

Nov 02, 2010 03:47 AM
Teddy Lim
John L. Scott Real Estate KMS - Seattle, WA
The Best or Nothing

You are both Very Welcome Ted & Patty :-)

Nov 02, 2010 04:46 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

That was pretty tacky. Halloween is for kids. What's her target market?

Nov 03, 2010 10:48 AM
Teddy Lim
John L. Scott Real Estate KMS - Seattle, WA
The Best or Nothing

You're absolutely right about that Wayne! LOL :)

Nov 04, 2010 05:31 AM