Make that strong bond with your house.

Home Stager with Janice Ankrett Home Staging


When you live in a home you bond with it. The house becomes your home. You know every nook and cranny and it's comfortable.

You may not realize it but that bond started when you first saw the house. Something about it appealed to you. The fireplace, the family room, the kitchen or the master bedroom said 'I'm perfect for your lifestyle.

Now that you are selling your home needs to become the house we had on X street. That bond needs to be broken so you can move on.

In a way that is what Staging is all about. Staging helps the buyer see the features of your home clearly and allows them to begin the bonding process that leads to a sale. The changes that occur during the Staging process also help you break your bond with the house.

The bonding process starts with those MLS photos. Many buyers start by looking on the Internet. They see something they like in the photos and put that house on their 'to see' list.

The next bonding experience is your curb appeal. The buyer arrives and in about 7 to 10 seconds forms an impression about the house. Staging helps your curb appeal reassure the buyer and draw them out of the car.

Once the buyer is in the house Staging helps create positive feelings. It allows the buyer to see past you and see the features of the house. They can imagine how they will use the space. Every time they mentally place an item they own in your house they are bonding and buying.

Meanwhile, you have made your home less personal, less your home, more a house. This helps you separate from the house. You have started packing up your memories to take with you to your next home.

Staging is about bonding.



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Re-Blogged 3 times:

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Diane Williams
Pell City, AL

Excellent post Janice, shows the importance of getting your property ready to put on the market.

Nov 04, 2010 03:40 AM #20
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

Hey Janice,

Great advice. I bonded with my home the minute we had our children in it! Talk about a reason(s) to love your new home!

Nov 04, 2010 03:46 AM #21
Yuriy V.
Carolinas Metro Realty & Property Management - Charlotte, NC
Charlotte NC Real Estate, Property Management, Short Sales, Rental

Excellent article.  Keep it up!

Nov 04, 2010 03:48 AM #22
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

sometimes it is hard for sellers to help someone else (the buyers) to bond with their own house. This is where the professional stagers come into play. Great post and informative for the seller.

Nov 04, 2010 03:49 AM #23
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Congratulations on the feature, Janice!  A big "well done" and well deserved!

Nov 04, 2010 04:43 AM #24
Stephanie Stringer
First Choice Loan Services NMLS#210764 - San Antonio, TX
Mortgage Loan Originator

Janice-  Really good article.   Enjoyed reading it.... 

Nov 04, 2010 04:43 AM #25
Will Curry
SeaSocial - Seattle, WA
Seattle Social Media Management

Great post Janice. My childhood home was seemingly perfect. So much heart and soul goes into creating your home. A bond and memories that lasts a lifetime.

Nov 04, 2010 06:17 AM #26
Balboa Real Estate San Diego, CA - San Diego, CA


Staging is what it is all about. I don't really bond with the "house" I bond with the "home" and the memories attached to it. Anyone can buy a "house" but not everyone can create a "home".

Nov 04, 2010 06:46 AM #27
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Janice,

Exceptional post..I'm with you all the way on this one. You provided a great way to show how important staging is..Congrats on the feature!! Well deserved.

Nov 04, 2010 07:57 AM #28
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Thanks Diane! Preparing the home is so important.

Greg, children make all the difference. Once a seller has those kind of memories attached to a home it is harder to see it as a product.

Thanks Yuriy V. I'll try ;).

Eileen, thank you so much.

Thanks Sharon. That means a lot coming from you!

Stephanie, thank you.

Will, thanks, those memories do last a life time and the great thing is they go with you when you move on.

Deborah, some are better than others at creating a home. I see some clients that never bother to finish decorating or furnishing their house. It's just a place to go after work.

Dorie, thank you so much! I hope it helps explain Staging.


Nov 04, 2010 08:23 AM #29
Ellen Wright Adams
Academy Mortgage.......We are a Equal Housing Lender - Eugene, OR
LoansByEllen- Licensed in Oregon


Thanks so much for that explanation.....I read your blog as recommended by a colleague, and that person really benefited from your blog.  Thanks again!  

Nov 04, 2010 09:53 AM #30
Anna Tolstoy
Coldwell Banker Residential Brokerage - Natick, MA

Janice, good points. I had  buyers say "we won't go out of the car" because house didn't have the curb appeal... Pictures were true, but taken without showing the rest of surroundings, so we never knew until we arrived...

Nov 04, 2010 11:19 AM #31
Andy Brown
Climer School of Real Estate - Arctic Bay, YN
Best Real Estate Training in Florida

excellent posting and very true.

the emotional attachment to the house can not be underestimated

Nov 04, 2010 11:34 AM #32
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

I always suggest that sellers put away anything personal, that way potential buyers can see themselves in the house, as opposed to seeing the people they're going to "take the house away from."

Nov 04, 2010 11:38 AM #33
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

That's great to hear Ellen! Thanks so much ;).

Anna, the curb appeal has to live up to expectations for sure.

Andy, House and car purchases definitely have that emotional factor.

That's great Eric. The buyer's focus should definitely be on the features of the home and how they mesh with their lifestyle.

Nov 04, 2010 12:41 PM #34
Marc Iafrate
Capital City Real Estate Group, Inc. brokered by eXp Realty - Raleigh, NC
MBA - Wake County Real Estate Search

yes, this is why home staging is so important.  I cannot believe what a difference some professional staging makes to vacant homes or what a big impact just changing things around in a room makes...

Nov 04, 2010 01:21 PM #35
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I like this whole analogy.  The bonding process does start from the time the buyers first see a home.  It would do sellers good to take your advice on how to best facilitate this bond.

Nov 04, 2010 01:50 PM #36
Stanley Stepak
Howard Hanna - Avon Lake, OH - Avon Lake, OH
Realtor - Avon Lake, Avon, Bay Village, Westlake,

Nicely done. I think people have to think what bonded them to the house as they are putting it up for sale and update those strong points to meet today's preferences and that house will sell just as the day you bought it.

Nov 04, 2010 03:55 PM #37
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Janice -- As an ASP myself, you are definitely preaching to the choir -- totally agree!

Nov 04, 2010 04:24 PM #38
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Glad you agree Marc.

Thanks Tammie, it does make a big difference.

You are right Stan. We have to highlight those features for the buyer.

Thanks Chris! It's good to hear from a fellow ASP.

Nov 05, 2010 03:36 AM #39
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