Have you heard the story about the old man, the boy, and the donkey?
There was an old man, a boy and a donkey going to market. The boy was riding on the donkey, and the old man was walking beside. As they passed some people along the way, they overheard one say that it was a shame that the boy rode while the old man walked. The boy and old man decided that they were correct and switched positions.
Later down the road, they passed by another group of people. They overheard them saying that it was
terrible that the old man forced the boy to walk. So, the old man and the boy decided that they should
both walk.
Later, they passed by some more people who commented how silly it was for both the boy and the old
man to walk when they had a donkey to ride. The boy and old man agreed, and they both jumped on the
donkey and continued down the road both riding the donkey.
They then passed some people who said that having both riding the donkey was too much of a burden on
the animal. The boy and the old man agreed and decided to both carry the donkey down the rode instead
of riding it.
As they crossed a small bridge that spanned a river, they lost their grip on the donkey. The donkey fell
into the river and drowned.
The moral of the story is, "If you try to please everyone, you might as well kiss your ass goodbye."
You can't please everyone. You can't appeal to everyone. You can't serve everyone. You do not need
to be in business for everyone. You should only work with those clients who are ideal for your business.
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