Does Real Estate Office Training Actually Retain Agents In Your Office?

Real Estate Agent with Coldwell Banker Dynasty

  Education and training cost a lot of money. There is cost for the classroom, material cost, instructor cost, and lost of productivity. A few years back, I saw many companies promoting their training as a special benefit for recruiting.  Many of these offices have cut down or eliminated the training programs since. It could be that it might be cheaper to send the agents to other real estate trainings from Mike Ferry or Brian Buffinni at about $300 per event or once the agent get trained, they go to a different office for other trainings?

  For the last few weeks I have been working on training materials for the office. It then came to my mind that if the agents switch to my office for training, wouldn't they switch to another office if the company offer better training? It could also be that once the agents get trained, they leave and start their own office and compete against their previous company. Would then it be less trouble for offices to stop offerring training internally?

Comments (1)

Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

Hi Song

Many Brokjers struggle with this issue. There are pros and cons to both sides of the training question. As afr as concern agents will leave- An Independent Contract Agreement may be one way to secure an agent for a time frame.  Perhaps you could consider speciaized training as an incentive to boost performance. Another alternative, is for you to consider seminars or webinars occasionally.  Keeping a pulse on what your agents want, will help retain them.  Good luck.

Nov 03, 2010 11:20 PM