I Made A Big Mistake-I wonder, Are you making it, too?

Real Estate Agent with eXp Realty Equal Housing Opportunity

My big mistake?

Let me start at the beginning. You see, I have a GOAL-A big GOAL. I want to be ranked high on the search engines and get clients because they find me online. 

My Mistake? Thinking I could get there by going to free lender sponsored classes, by reading posts, by trial and error.

The results? I have been spinning my wheels, wasting time, money, opportunities.

Active Rain post SEO




The answer? Real estate has become a challenging career that requires

AZ Market Statistics

a myriad of complicated skills. I have learned I cannot be 

the expert in all the skills I need to reach my goals without the

help of someone who specializes in the the things I know less


We know olympic athletes, sports professionals, actors, singers

use coaches.





So I stopped making the MISTAKE of trying to do it all myself. I enrolled in the SEO Extreme Webinar taught by Katerina Gasset. This is not just a class-it is a phenomenal ah-ha experience. She is passionate about equiping her students be successful as she shares the knowledge she has gained building a powerful online presence. I can honestly say the webinar by far exceeded anything I expected. You can not get this from attending other classes. Even though I have been diligent in learning SEO, very quickly I learned things I was doing that were sabotaging all the work I had put into marketing my website. 

Katerina has other courses on SEO and fortunately for us her expertise isn't limited to SEO. She also shares her knowledge on short sales and expired listings. Be sure to read her posts here on Active Rain as she generously shares with the community.  

A little secret-Some of our most successful peers here on Active Rain have been coached by Katerina. Now that I am in that group-I will use the knowledge I am gaining from Katerina to reach my Goal. 

I made a big mistake-I wonder, are you making it too?


Posted by

Deanne Olivas

 Keller Williams Realty East Valley
  Each office is independently owned and operated

       cell 480 452 5567
      office 480 839 6600
email AZhomes123@gmail.com
website ArizonaHomes4Sale.info

LinkedIn Icon       



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Katerina Gasset 11/11/2010 02:30 AM
ActiveRain Community
SEO Bootcamp
katerina gasset
seo coaching

Spam prevention
Show All Comments
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Deanne, Probably!  We haven't gotten the focus on SEO yet.  Still refining some other areas before shifting focus...but both you and Barbara T. are recommending the course, so definitely something to consider for when we're ready!

Nov 04, 2010 03:57 PM #1
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Deanne, thisis a great testimonial for Katerina! I wish you all the best with your SEO and on-line promotions!

Nov 04, 2010 03:58 PM #2
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Deanne~  I know just who some of those wonderful bloggers Katerina has coached, and she has helped them become great!  Good luck to you!

Nov 04, 2010 04:07 PM #3
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

WOW...i need to check into this as I have really not got the whole concept of how to conquer SEO!!!   thanks for the heads up!!!  

Nov 04, 2010 04:12 PM #4
Donna Paul
Keller Williams Realty Gold Coast - Dix Hills, NY
Long Island Home Specialist,All About Real Estate

Hi Deanne.. I have taken Katerine classes and I agree with you.. however I'm sorry that I didn't get a chance to take this one....

Nov 04, 2010 04:15 PM #5
John Puplava
ABC Home Inspections,L.L.C. - Prescott, AZ
ABC Home Inspections,L.L.C.

Deanne---The SEO is important...I believe that google looks at how many words that you used in your field.I will have check her course out too,,,Thank for the informations

Nov 04, 2010 05:56 PM #6
Carol Letcher
Desert Properties Realty - Chandler, AZ

Ooohh Deanne..I will have to look her up!  Thank you for the tip!

Nov 05, 2010 01:26 AM #7
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I am always behind the times, when I had a choice between 8-track or casetts I chose 8-track. then I went to....anyway you get the point, now I have HD TV and it is 3d, I will catch up and check her out ....thank you for the heads up:))

Nov 06, 2010 02:51 PM #8
Deanne Olivas
eXp Realty - Gilbert, AZ
Your Home Matters

Thank you all for your comments. There is a blog being reposted about not spending huge amounts of money hiring someone to do SEO for you. The idea is to learn it yourself. That is Katerina's goal-to teach you things she has spent a long time learning. Her webinars are affordable and priceless.

Nov 07, 2010 01:06 AM #9
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Thank you SOOOOO much!!!!!! 

Deanne- This is a wonderful testimonial. 

I am humbled each time a big Active Rainer hires me to coach them and you are one of them too:) 

The misconception to be cleared up is about learning it all yourself: 

Yes, you need to understand the why but then once you are able, you delegate the how. 
But you can not delegate the how without getting scammed if you don't know what you are delegating or why. 
That is why I want each agent I coach to be empowered to understand what SEO is, how to make it work for them in their market, because no two markets are exactly the same. 

Learning it all yourself without spending money on classes has not really ever worked for me. I hire coaches for each subject that I want to master. Nestor hires batting coaches for our 8 year old little league star. Nestor knows how to bat well, but the coach is even better so Nestor chooses to hire the coach. I hired several different SEO coaches and then I applied what I learned and discovered who was full of it and who was not:) The problem with too much free advice is that it is general in nature, does not take into consideration your market specifics and it is worth what you pay for it most of the time. 

I hired a coach to teach me video SEO and video skills. 
I just hired another coach to teach me how to master wordrpess. 
Of course, there is tons of free stuff on how to use and master wordpress but I want to learn 
from someone who is walking her talk. Seeking out the best only makes me a better coach and consultant.  Coach Katerina

Nov 10, 2010 08:32 AM #10
Justin Dibbs
Pearson Smith Realty - Ashburn, VA
REALTOR® - Ashburn Virginia Homes for Sale

A definite goal for 2011 is to attend this training!

Nov 11, 2010 03:12 AM #11
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

What a wonderful testimony to Katerina's great coaching skills. Ditto.

Nov 11, 2010 05:13 AM #12
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I'm so glad it's working out for you. Go Deanne!

Nov 11, 2010 07:53 AM #13
Alex Morris - Austin Real Estate Agent
Austin, TX

I will have to check her out.  I am with you - where to go for the most efficient return on your time is the ongoing challenge, never to be solved, I think.

Nov 11, 2010 05:26 PM #14
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

I will go and check out her posts. Thanks for the link, glad it is working for you!!

Nov 13, 2010 06:28 AM #15
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Deanne Olivas

Your Home Matters
For Information on Phoenix AZ homes