The Clever agent

Real Estate Broker/Owner with Ellis Property Investments

A broker was dismayed when a brand new real estate office much like his own opened up next door and erected a huge sign which read ‘BEST AGENTS.’

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading ‘LOWEST COMMISSIONS.’

The broker panicked, until he got an idea. He put the biggest sign of all over his own real estate office. It read: ‘MAIN ENTRANCE.


You got to say he was definitely thinking outside of the box.


Posted by

contact Doretha Caldwell at 910-286-9396 or visit at





Comments (24)

Kathy Smiley
Rodeo Realty ~ Fine Estates Westlake Village - Newbury Park, CA
"Real Estate results that make YOU smile!"

Love it! It's good to have a little humor after a looooong hard day!. Thanks for the laugh!

Nov 04, 2010 07:03 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Doretha,

Was that a joke or a true story?

Anyway, it was funny!



Nov 04, 2010 07:05 PM
Doretha Caldwell
Ellis Property Investments - Fayetteville, NC

Hi Phil,

I came across this little nugget when I was reading a marketing book some time ago.  I don't know how true it is, but  definitely was a clever idea.   I think the point is that we have to be flexible, creative and think outside of the box sometimes.

Nov 04, 2010 07:14 PM
Glenn Ritchie
First Team Real Estate - Fullerton, CA
Realtor - The OC.

Great marketing concept to at least get the people thinking about the sign. Yes, Doretha that's thinking out of the box. 

Nov 04, 2010 07:18 PM
Ryan Pringle
Realtor, GRI, Keller Williams - Woodland Hills, CA

considering he was boxed in by these 2 competiotrs it seems he was thinking inside the box. Quite crafty

Nov 04, 2010 07:29 PM
Jon Quist
Tucson's BUYERS ONLY Realtor since 1996

Clever fellow.

True story. In the good old days there were a lot more independent businesses. They all used trucking companies to carry their merchandise to them from vendors. The stores would get to choose their freight company themselves. A large number of buyers, too lazy or too busy, to look up the least expensive company, would simply write the phrase "best way" in the box to designate the carrier.

One very smart trucking firm soon came up with the name "Best Way Trucking". Guess who did a lot of business?

Nov 04, 2010 07:33 PM
Dan Edward Phillips
Dan Edward Phillips - Eureka, CA
Realtor and Broker/Owner

Good Morning Doretha, thanks for the smile to start Friday with!

Nov 04, 2010 09:56 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Hey this belongs in a couple of the AR Comedy/Jokes Groups !!!!!!!!!!!!!

Nov 06, 2010 02:04 AM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

That is a great axample of positioning! I love it.

Nov 12, 2010 10:11 AM
Eva Beshears
Murney Associates, Realtors - Springfield, MO
Realtor for Springfield, MO Area

Awesome!!  Thanks for sharing

Nov 20, 2010 12:12 PM
Julie Nearing
Vision Real Estate LLC - Farmington, CT

so funny!

Nov 21, 2010 10:59 AM
Dustin McClure
Mossy Oak Properties Outdoor Realty - Mooresville, NC

Pretty funny.

Nov 21, 2010 02:22 PM
Donna Bacher
PureRealty Brokerage - Hamilton, ON

Love it! Definitely recognizing that location is everything!

Dec 08, 2010 03:49 PM
Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Very clever, I love It!

Dec 14, 2010 03:15 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

That's what we have to do...think outside of the box.

Dec 31, 2010 03:43 AM
Steve Bucher
Mortgage Intelligence Mortgage Consulting - Kamloops, BC


Dec 31, 2010 06:30 AM
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID
Broker / Owner - Progressive Realty Corporation

All the more reason to keep assessing the market and positioning to win as the variables keep changing.  Great story.

Happy New Year From Boise, Idaho!

Dec 31, 2010 10:47 AM
Brandon DeVere
Force Realty - Las Vegas, NV

That is great. Like everyone said "think outside the box"

Jan 01, 2011 01:46 PM
Eric Brickley
Zenith Mortgage Advisors (Milford,MA) - Framingham, MA

As I read this it got me to thinking that competetion can be a good thing. We need to remind ourselves to be fresh in our marketing. Looking forward to that in 2011.



Jan 07, 2011 01:52 AM
Aneta Ivanova
Urban Nest Realty - Las Vegas, NV
#Your Realtor for Life

I love that story. You made my day.

Jan 29, 2011 08:23 AM