How Bad is your Website in an iPad or iPhone?

Services for Real Estate Pros with VSA Creative

This is a follow up to my last post on the use of Flash, Flash or not to Flash? That is the question.

A number of businesses have contacted me since I wrote my Flash or not to Flash article asking me what their website looks like iPads and iPhones and what the impact really is.

Most of them are shocked when I give them a screen shot of the view.  While I won't post any of them here I did take a screen shot of a popular Flash website service.  The sites look really cool in a normal flash capable browser.  They look like crap on an iPad or iPhone though.

As for the impact, all you have to do is look at your Google Analytics.  Look under Vistitors>Browser Capabilities>Operating Systems.  iOS visitors to my website make up between 4% and 5%.  This is pretty common with my other client's as well with the range between 3% and 6%.

So what does this mean to your business?  You do the math.  If you have 500 visitors in a month then 4% of 500 is 20 visitors.  This number will grow in the months and years to come.  Remember, Apple is forecasted to sell 120 million more iPads between now and 2012.  

How many of those visitors could be a prospect?  What does it say about your business that your site isn't viewable to everyone?  For VSA Creative it would be disastrous.  

The VSA Creative website looks and operates the same in all Class A browsers and iOS devices.

VSA Creative website in iPad

Your website should be developed for today's browsers as well as emerging technologies.  You should be using HTML4/HTML5/CSS3 and jQuery as the core technologies.

Keep in mind that Microsoft is just catching up with the release of Internet Explorer 9, which is still in Beta.  IE8, IE7, IE6 all have their own quirks.  There are some CSS and HTML 5 features they cannot read, such as radius corners or use of HTML5 Video.  Your developer will have to make allowances for IE for the next year, and work arounds do exist.

The most important message I am trying to get out to businesses is do not alienate clients for the sake of a little flashy flash!

Comments (9)

Andrzej Niemyjski
Realty One Group - Sun City West, AZ

I think each website should have a mobile site template which is different from computer browser

Nov 05, 2010 04:15 AM
Kevin Morris
VSA Creative - International, IT

In some cases I agree but its dependent on the site and information provided.  For the iPad one of the key features is being able to view sites in a real A class browser.  Most users don't want to see a mobile version of a website.  I can't tell you how many times a mobile version is forced upon me when browsing with an iOS device. 

For iPhone browsers and other smart devices mobile versions of blogs are helpful but not necessarily economical unless you have a large visitor base.

Ultimately, I believe designing for all devices initially is the most cost effective approach then focusing on specific mobile applications if they are warranted.

Thanks for reading Andrzej!

Nov 05, 2010 04:28 AM
Ray Grau
PropTrackr - Littleton, CO

Kevin - great article. I hope it stirs up some conversations. One thing not mentioned is thought process that NOT everyone has an unlimited data plan with their phones. So a mobile version of a website cuts down on the data being downloaded by more the 3/4 of its original size.

And honestly if you have any questions about your site rendering on the iPad, gives you the answer. 


Dec 22, 2010 03:41 AM
Kevin Morris
VSA Creative - International, IT

Ray, good points.  Keep in mind for ipadpeek to properly represent what you will see you must disable Flash from the browser in use.

Dec 22, 2010 04:02 AM
Dave Whittington - Ocean City, MD REALTOR
Associate Broker - Coastal Life Realty Group - Ocean City, MD
Associate Broker

Thanks for the post and the great info.

Dec 24, 2010 02:18 AM
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID
Broker / Owner - Progressive Realty Corporation

Just pulled up my website ( on my iPad and it appears to look OK.  I can't wait for Android based pads to be released.  My EVO phone is a minipad (LOL).

Happy New Year from Boise Idaho!

Dec 30, 2010 12:27 PM
Virginia Gardner
Roy Wheeler Realty Co. - Charlottesville, VA
Realtor, Charlottesville, Serving Central Virginia

Oh, geez... There are still website designers out there telling us we need to worry about page width.  The Ipad issue is a real issue.  Thanks.

Jan 22, 2011 04:38 AM
Dominic Giusti
DIG Marketing - San Diego, CA

Having a mobile ready format for your real estate website isn't really optional anymore. More and more people are using their smartphones to access the internet. It's very true that most Realtors haven't even thought about how their site looks in a mobile format. With the explosion of QR Codes in real estate it's even more critical now.

Sep 24, 2011 07:03 AM
Joey adkins
The thing I don't get is why my site looks fine except the the header and footer aren't 100% width and the content for some reason is left aligned. Does the iPad not support margin: 0 auto;?
Dec 26, 2011 10:22 AM