Week # 6. Order Holiday Cards and/or...
Order your holiday cards or calendars, if you haven't already done so. You want to have your holiday cards arrive early in the season. Make sure your cards are great looking. Many people display their cards; their guests often comment on an especially nice card. It is really powerful when they say, "Oh yes. That one is from my Realtor!"
If you are planning to hand deliver calendars or poinsettias, order now and schedule the time to do so.
If you are planning on holding a contest over the holidays to obtain emails, now is the time to do it. One of the agents in Florida told me she held a very successful holiday contest: She created a great looking flyer announcing the contest and placed the flyers in the windows of the local business. She also mailed the flyer to her geographic farm. She directed them to her web site to sign-up for the contest. The prize was a day of house cleaning. Her thought was that almost everyone entertains for the holidays and this would be a fun prize. She obtained almost 2000 emails from that contest and was able to migrate some of her expensive geographic postal mail to email.
Of course, she sent a follow-up email announcing the contest winner, complete with photo and a disclaimer that she would be sending her e-newsletter to everyone who entered the contest. In that way, her E-newsletter was positioned as a runner-up prize. Very, very clever AND effective!
What are you going to do to generate business this holiday season?