Real Estate Blogging 101 - How to Get Started - Providing Your Content

Real Estate Agent with Premiere Plus Realty

Once you've built your plan and picked your blog platform, it's time to start adding content to your blog. You should make a list of topics that you think your audience would be interested. Keep adding to your list as new ideas come up. As you add the post to your blog follow these guidelines.

  • Remember your theme - Remember who your audience is and what you are looking to accomplish
  • Be informative - Readers will come to your blog because there is information that is relevant to them. Keep focused on what you think is your readers would be interested in. Advertising your new listings and open houses is OK but make sure that informational content outweighs the amount of self-promotional posts. Remember, by providing the information, you are identifying yourself as an expert in your real estate market.
  • Keep it current - Talking about things that happened months ago may not interest your readers. Content should be fresh.
  • Use keywords - Keywords are a critical part of the search engine ranking systems. Make sure you reference word that are pertinent to the topic of your post. For instance, if I were writing about a condo on the beach in Marco Island, I would make sure I included the words Marco Island, Florida, the condo name, beach, beachfront and Gulf of Mexico in the post. This way, the search engine can index these words when someone searches on these words. 
  • Be clear and concise - Spend some time putting some structure to what you post. Writing random thoughts may be good for some readers but will likely confuse most readers and sending them looking for somewhere else to find the information. Retaining your audience is key to success with your blogs.
  • Correct errors - If your posts contain a lot of typo's or poorly worded sentences, it shows that you are not very concerned with what you are publishing. Not to mention, it's downright annoying. With technology today, it takes minutes to spell check and a another few minutes to proof read your post. Take the time to do these thing and you won't lose your audience because of carelessness. 

There is a wealth of information available on the Internet. Here are some ideas to get you started on your real estate blog

From a consumer perspective, you can write about:

  • market trends
  • news/events affecting your market
  • statistics (make sure you have proper disclaimers)
  • tips to buyers or sellers
  • new listings
  • open houses
  • events or activity
  • your charity projects...

From a networking perspective, you can write about:
your real estate market

  • your real estate market
  • your area of expertise
  • your marketing techniques
  • how you solve a problem
  • trends in the industry
  • personal success stories...

One quick way to add content to your blog is to find something that someone else wrote and hyperlink to it in your post. It could be from another blog, website or an online news article. It could also something someone sent you via email but make sure that you have permission to use it. It's a good idea to get an email from the author confirming it's OK to use. Then, file it away with the rest of your blog information. When linking to another post/article, You should provide some brief commentary to let your readers know what your view is on the topic or at the very least introduce the topic.

Adding content to your blog is as easy as using a Microsoft Word (that is if you know how to use Word). Besides editing your blog from within your blog control panel, you can also post blog entries through email or even right from your Browser. The new Google Toolbar has a send to button that allows you to open a blog editor with a link to the page that your are browsing and publish your completed entry directly to your blog.

Now, your ready to get started blogging your way to success.  Keep in mind, blogging is a journey, not a destination. It takes consistent and ongoing effort to reap the rewards of this new era in the real estate industry. Those who take the time to plan their blogging strategy and execute on that plan will help you get to the results that you wish.

Good Luck,

Joseph A. Bartos, P.A.
(239) 404-5068
Amerivest Realty
Marco Island Real Estate Forum
Marco Island Florida Real Estate
Naples Florida Real Estate

 p.s. I have recieved a lot of requests about RSS and syndication. I'm working on a entry regarding the topics.


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Mary McKnight
Sacrilicious Marketing - Orlando, FL
Great post, Joe.  Hyperlinking to other posts, resources or sites is essential to good SEO.  Forward linking is a way to show engines you play well with others.  It's also a great way to direct people just joining your blog back to other related posts that they may have missed.  It will help you with what are called "deep links" on your site- very important!  Linking ot other sites can also help you achieve backlinks from those sites.
Nov 08, 2006 08:02 AM #1
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Hey Joe,

Excellent post buddy...You have the Harvard Chic on your team. That's a good thing...Watch out though she is really smart...As in Harvard as in Boston...Most of the time I don't even know what she just said. Once I finish googling her posts I find that yah...This is a reallly, really smart "Mary"...The ReBlog girl...

TLW "The Lovely Wife"...Tipping My Hat To Smart...ROAR!

Nov 08, 2006 08:09 AM #2
Andrew Culp
John L. Scott Anacortes - Anacortes, WA
Good post. another thing to remember is the length of postings.  I tend to stray away from long and rambling blogs.  As well as long boring comments. 
Nov 08, 2006 08:11 AM #3
Leo Namiot
Canopy Mortgage - Saint Augustine, FL
Great Low Mortgage Rates...Check Them NOW
Great post filled with excellent idea's. Thanks
Nov 08, 2006 08:16 AM #4
JudyAnn Lorenz
Bar JD Communications - Mansfield, MO
Virtual Marketing Consultant

I like to compose in WORD, but whatever word processing program is being used.   Successful blogging is ongoing.   To me, it follows that topics could be written and allowed to simmer/develop for a while, even 5 minutes before impulsive posting.  It seems this would be particularly useful when beginning to blog. 

I write several blogs; topics are occasionally interchangable.  I find, though, that each seems to bloom a little change or more with each post. Having the base in a word processing file helps me.

This is so informative -- I have printed it out!

Nov 08, 2006 08:33 AM #5
Karen Hurst
Rhode Island Waterfront!


Another post that some may find interesting is about Writely posted awhile back on this site.

Its similar to Word and best of all Free! There are a few blogs on AR about it if someone wants to search it.

Nov 08, 2006 09:09 AM #6
Adam Tarr
MavRealty - Phoenix, AZ
PC -GRI, ABR, CDPE, RSPS, ePro - Designated Broker
thanks for the tips.  We've got to get ours up to snuff
Nov 08, 2006 09:17 AM #7
Linda Davis
RE/MAX Home Team - Gales Ferry, CT
So much to learn, soooo little time.  Thanks for the tips!
Nov 08, 2006 09:24 AM #8
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Nice breakdowns of consumer and network content. This is a good framework to keep handy when writing for the web.
Nov 08, 2006 09:45 AM #9
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
JudyAnn - Good point about composing blogs offline - then publishing them
Nov 08, 2006 10:34 AM #10
Jason Ungos
Real Estate Technology - Lewiston, ID

Joe, Excellent run down on RE Blogging 101. Good point on keeping current. That's a good rule.

One idea that expands on this is to write new articles that reference old posts. Reasons could be changed laws, changed trends, or maybe a changed listing philosophy.

This gets people (and SE's) digging deeper in your blog.

Looking forward to your RSS post!

Nov 08, 2006 02:18 PM #11
Colleen Kulikowski
The Griffin Team @ Keller Williams Realty - Buffalo, NY
Creative Real Estate Solutions...
Congratulations Joe!  It was great working with you on this!
Nov 08, 2006 03:12 PM #12
Jason Price
Mortgage Financial Group, Inc - Eustis, FL
I so much more to learn.  Just when I think I got one thing down, there is another.  My head is going to explode with all these added benefits of blogging.  Thanks for the new knowledge... it is appreciated.
Nov 08, 2006 03:20 PM #13
Curt Swearengin
Restoration Construction Team - Tampa, FL


Again Joe the newbees like me gotta love you. Blog editors? WHERE????? Gotta have it. Thank you Thank you Thank you

Nov 08, 2006 03:32 PM #14
Home Design
Alpharetta, GA
Home Design and Real Estate
Great Post!  Finding subjects for blogs can be the hardest thing sometimes.  Thanks for the advice!
Nov 08, 2006 11:36 PM #15
Gary Schmitz
USRED - Brentwood, CA
US Real Estate Directory
Hey Joe great post. Great info !!!
Nov 09, 2006 09:00 AM #16
Elayna Fernandez
The Positive Mom - Irving, TX
BE Positive and You'll BE Powerful!

Elayna  Great post and information.  Lucky to have you in the Collier County Active Rain community.


Elayna Fernandez

Naples Marketing Blog

Nov 01, 2008 11:22 AM #17
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