Whether we like it or not, “image” in the real estate industry is a factor. Now, in some cases this can be the stereotypical glamorous agents we see on real estate reality shows. However, the vast majority of agents aren’t confused for models and wouldn’t think of pursuing an acting career.
So, this poses the question: How can the average agent enhance their image in the industry?
The answer? A unique, professional and memorable headshot.
It’s seem easy... maybe a little too easy, but how you present yourself speaks volumes about how you present your business. People notice.
Recently, Stacey Harmon on Agent Applause posted an article about Real Estate agent Dru Bloomfield and her eye-catching headshot. Bloomfield uses the same image across the board from her website, to her Facebook, Twitter and anywhere she posts her picture. This consistency subconsciously builds trust. The message is: this agent is constant, reliable and professional.
Harmon goes on to give 5 tips for creating a stand-out real estate photo, or “avatar” as it’s referred to in the social networking world, and we thought these tips were worth sharing!
• It is professionally shot – Dru paid to have this portrait taken by a professional photographer. Invest in a good head shot from a photographer who can capture the essence of who you are. In Facebook and Twitter, Dru describes herself as “Realtor, blogger, Creative, strategic, collaborative, effective, connected. Energetic, healthy, happy. Tad irreverent. Focused. Fun.” This photographer is spot on with Dru.
• It is cropped asymmetrical and square – The asymmetrical nature of the crop makes the photo interesting. The image is has also been cropped square which is important for most online sites which display your profile photo in a square format (vs. the rectangular format associated with most real estate print advertising). Free sites like Picnik.com can help you to crop your photo.
• There is color, but it is one color – She is wearing blue, which really pops out at you. It is also a solid color and the only color that is in the shot. The background the photographer selected is a different shade of blue which gives the photo some contrast not only against her, but also against the white backgrounds of sites like Facebook, her blog, and Flickr.
• It looks like her – I’ve had the pleasure of meeting Dru at RE BarCamp Phoenix and her photo looks just like her. The real magic in social media is the deepened connections you get with people offline as a result of the relationship development you do on-line with them. Make sure they aren’t walking right by you when you run across them out in your community at the grocery store or soccer game because they don’t recognize you from your avatar.
• It is not business formal, but its professional, and consistent with who she is. Social media marketing can be far more casual than Realtors may be used to in their print marketing. This is based in the authenticity that is often associated with success in the medium (which is really the key here). Your photo should reflect your authentic self. If your authentic self is always in a suit and tie, then business formal for your avatar may be the best way for you to go. But know that professionalism can be conveyed with less formal clothing and Dru’s image is an outstanding example of this.
We can’t stress enough how much of a difference that a single image can make! We enjoy working with clients from all over the US and even other countries and we see a wide variety of agent photos. Here are a few of our client favorites that we feel offer the warmth and professionalism needed in a great photo! Grace Borzini- Oak Shores Realty and Heather Woodward- Resort Realty Group
We’d love to hear your thoughts on this subject! Do you feel the real estate agent image is important to your success? Why or why not?
If you have any questions about other ways to boost business, let us know! Our goal is to help you take your business to the next level! Contact us today for more ideas!
Marketing & Copywriting Coordinator