Picture This! A Simple Way to Boost Your Real Estate Image

By
Services for Real Estate Pros with RealSupport Inc.

Whether we like it or not, “image” in the real estate industry is a factor.  Now, in some cases this can be the stereotypical glamorous agents we see on real estate reality shows.  However, the vast majority of agents aren’t confused for models and wouldn’t think of pursuing an acting career. 

So, this poses the question:  How can the average agent enhance their image in the industry?  

The answer?  A unique, professional and memorable headshot.  

It’s seem easy... maybe a little too easy, but how you present yourself speaks volumes about how you present your business.  People notice.  

Recently, Stacey Harmon on Agent Applause posted an article about Real Estate agent Dru Bloomfield and her eye-catching headshot.  Bloomfield uses the same image across the board from her website, to her Facebook, Twitter and anywhere she posts her picture.  This consistency subconsciously builds trust.  The message is: this agent is constant, reliable and professional.  

Harmon goes on to give 5 tips for creating a stand-out real estate photo, or “avatar” as it’s referred to in the social networking world, and we thought these tips were worth sharing!

    •    It is professionally shot – Dru paid to have this portrait taken by a professional photographer. Invest in a good head shot from a photographer who can capture the essence of who you are.  In Facebook and Twitter, Dru describes herself as “Realtor, blogger, Creative, strategic, collaborative, effective, connected.  Energetic, healthy, happy. Tad irreverent. Focused. Fun.” This photographer is spot on with Dru.
    •    It is cropped asymmetrical and square – The asymmetrical nature of the crop makes the photo interesting.  The image is has also been cropped square which is important for most online sites which display your profile photo in a square format (vs. the rectangular format associated with most real estate print advertising).  Free sites like Picnik.com can help you to crop your photo.
    •    There is color, but it is one color – She is wearing blue, which really pops out at you. It is also a solid color and the only color that is in the shot. The background the photographer selected is a different shade of blue which gives the photo some contrast not only against her, but also against the white backgrounds of sites like Facebook, her blog, and Flickr.
    •    It looks like her – I’ve had the pleasure of meeting Dru at RE BarCamp Phoenix and her photo looks just like her. The real magic in social media is the deepened connections you get with people offline as a result of the relationship development you do on-line with them. Make sure they aren’t walking right by you when you run across them out in your community at the grocery store or soccer game because they don’t recognize you from your avatar.
    •    It is not business formal, but its professional, and consistent with who she is.  Social media marketing can be far more casual than Realtors may be used to in their print marketing. This is based in the authenticity that is often associated with success in the medium (which is really the key here). Your photo should reflect your authentic self. If your authentic self is always in a suit and tie, then business formal for your avatar may be the best way for you to go. But know that professionalism can be conveyed with less formal clothing and Dru’s image is an outstanding example of this.

We can’t stress enough how much of a difference that a single image can make!  We enjoy working with clients from all over the US and even other countries and we see a wide variety of agent photos.  Here are a few of our client favorites that we feel offer the warmth and professionalism needed in a great photo!  Grace Borzini- Oak Shores Realty and Heather Woodward- Resort Realty Group

We’d love to hear your thoughts on this subject!  Do you feel the real estate agent image is important to your success?  Why or why not?

 

If you have any questions about other ways to boost business, let us know!  Our goal is to help you take your business to the next level!  Contact us today for more ideas!

Allie Coyle
Marketing & Copywriting Coordinator

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Rainer
66,298
The Elise Bickel Team
ReMax Select Realty - Pittsburgh, PA
Leasing, Property Management and Sales

Good tips. Somethings to keep in mind.

Nov 05, 2010 10:27 AM #1
Rainer
158,837
Laura Pearlman Broker Associate
Gold Crown Unlimited, llc - West Palm Beach, FL
Excellence Through Experience and Resourcefulness

I actually have been thinking about changing mine... It is a professional picture, I'm very happy with the photo its self but its not really... Well, its hard to explain but thanks for the tips, I'm actually going to email myself this post so I have it handy for the new photos! 

Nov 05, 2010 10:52 AM #2
Rainmaker
2,050,826
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Thanks for the tips. I have benn meaning to get a professional picture taken sans the suit. Now I will make sure I do this fairly soon...

Nov 05, 2010 10:53 AM #3
Rainmaker
334,052
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Why would the consumer take a real estate person as a professional who uses a passport picture or a picture of them 5 or 8 years ago?

Ty

Nov 06, 2010 09:10 PM #4
Rainmaker
310,869
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Glad our post will come in handy Laura!  It's just a matter of taking a good professional picture and making it really stand out as a great one, full of your personality and a sense of approachability!  Let us know how it turns out!

Robert- we'd love to see how it goes!  Keep us posted!

Thanks Ty- you're right... you have to make a professional and warm impression in order to be taken seriously.

Thanks for your comment Weber Team and for stopping by to read our blog!

Nov 10, 2010 05:07 AM #5
Rainmaker
272,575
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

I like the photo, but think that the all blue isn't great. I think that you have to look at the photo and ask yourself how it makes you feel. KNow what you want to display and take shots until you get the reaction you want. Good post.

Nov 16, 2010 05:33 AM #6
Rainmaker
310,869
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Agreed Ross! You have to be yourself and make sure it shows "you"!  Thanks for commenting!

Nov 17, 2010 08:27 AM #7
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Rainmaker
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