What if Nordstrom started selling real estate too?

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What if Nordstrom started selling real estate too?

Everyone knows Nordstrom, and if not for anything else… the service. Whether you are buying or returning something, the level of service you receive is always first rate. Nordstrom might take a small one-time loss on a return, but at the same time they are building loyalty. That loyalty continues to drive repeat business day after day, month after month, and year after year.

So what would happen… if Nordstrom started selling real estate? I think a lot of agents would be at a loss, and to remain competitive they would have to raise the level of service they offer. Raising the level of service should include, and not be limited to, communicating regularly, developing a strategy to effectively market and sell the property, and be able to perform quickly on buying opportunities. Services like these establish trust, and build loyalty… all of which goes towards driving repeat business.

In the end… I’m not worried if Nordstrom started selling real estate – I’d fit right in!



Posted by

Aaron Siebuhr
REALTOR® - DRE: 01877100
Direct: 858.848.4807
Email: aaron@YourOnlyRealtor.Com
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Comments (36)

Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I'm size 16 1/2, 34-35 sleeve length an d looking for a new Ecru shirt to go Homeshopping in !!!

Nov 06, 2010 01:54 AM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

The problem is most people already expect Nordstrom's services but have only Walmart budgets!

Nov 06, 2010 02:13 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Aaron, good analogy. It all boils down to good customer service. Thanks.

Nov 06, 2010 02:28 AM
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Aaron, good for you if you use their business model. I love the store personally & many agents would be SOL if it started happening.

Nov 06, 2010 03:12 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Smiling, well-dressed Clerks.    Quality merchandise.    Beautiful, clean stores with live piano music.  Restaurant servers who call you "Sir" or "Ma'am", instead of, "How are you Guys today".  And first rate service when you need an exchange or return.

Thanks for the visual, Aaron.


Nov 06, 2010 03:21 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Yes you would.....fit right in. I too visited Nordstroms one day and not only enjoyed watching the people who work there take pride in themselves, but they also attract a high quality consumer. Two entities meet up and much pleasure is exchanged. Oh, do carry that over into Real Estate.....Most excellent post my friend..thank you

Nov 06, 2010 03:24 AM
Mark Quaintance
Windermere Real Estate - Utah - Draper, UT

Great post, giving that level of service has been my thought for a while now.  It sounds like you would fit in just fine.

Nov 06, 2010 03:36 AM
Jeanne Gregory, RE/MAX Southwest, Sugar Land, TX

On the other end of the spectrum, if AT&T starts selling real estated, everyone is safe. 

Nov 06, 2010 04:22 AM
Chris Rodriguez
Austin Homes and Condos (512) 921-1431

Ms. Gregory... I love your comment!!

Nov 06, 2010 04:32 AM
Stephen Turner
House Broker Realty - York, PA

Great post and some good comments too!

In this business service is what matters. We can all sell the same homes as each other but its the service we provide that makes the difference.

Nov 06, 2010 04:49 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I think we'd have a hard time competing with Nordstroms....a perfect black dress and a 2bd condo all in one trip? :)

Nov 06, 2010 05:33 AM
Glenn Roberts
Retired - Seattle, WA

Our broker has been comparing us to Nordstroms for years. It's his subtle way of subliminally having us do our best.

Nov 06, 2010 05:40 AM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Aaron~  It's the only way to be!  I provide my clients with the best service I possibly can!  Best of all, I do it with a smile on my face and with the best attitude ever!

Nov 06, 2010 06:33 AM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

Its thought provoking.  I do provide good service but know there is more.  Seems I like to be on the Target level.

Nov 06, 2010 07:57 AM
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Not exactly on que~ BUT a friend of mine sold shoes for Nordstrom's 25 years ago and now lives in one of the most prestigious areas in South OC with an ocean view, a top Commercial Real Estate Broker in his office year after year and just opened his own 5 star hotel. I believe when we all put our customer service skills to work, anything is possible ;)

Nov 06, 2010 12:24 PM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

Maybe there will be a Nordstrom debit/credit card have enough credit to buy a home.

Nov 06, 2010 01:34 PM
BethAnn Long
RE/MAX Inland Empire - Spokane, WA
Realtor, CRS, e-PRO, Spokane Wa Real Estate

I worked at Nordy's for years, it was a wonderful place to work. It did help me with being a natural at Customer Service for my real estate career!

Nov 06, 2010 02:14 PM
Linda Metallo DiBenardo
RE/MAX Impact, Lockport, Illinois - Lockport, IL

Don't forget they don't charge interest on the Nordstrom credit card, what an incentive.  I'm with Wallace, put me in the shoe department, near the grand piano player.

Nov 07, 2010 02:05 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I think this is a great image and definitely the level of service we should be striving for when taking care of our clients.

Nov 07, 2010 09:17 AM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Funny, I was just talking about a lady that says she misses living close to Nordstroms.  I told her I liked their quality, and they were ahead of other dept. stores with their styles.  I would much rather be the Nordstroms than discount store.  Great analogy.

Nov 08, 2010 02:50 PM