It has been announced that Hyundai will be the new title sponsor for the PGA Tour season opening Tournament of Championships. The auto manufacturer takes over from Seoul Broadcasting Systems (SBS), which sponsored the tournament last year. As many golf fans may recall, the title sponsor from 1999-2009 was Mercedes-Benz.
The Hyundai Tournament of Champions is hosted by the Mark and Debi Rolfing Charitable Foundation. Mark and Debi are long time Kapalua Residents, dedicated foster parents, and supporters of many children’s charities, both local and nationwide. They are taking over for Kapalua Maui Charities, which was the past host for the event.
The tournament is played each year at Kapalua’s famed Plantation Course. An invitation only event, the tournament field is comprised of winners of the prior year’s tour events. In addition to a new sponsor and host, the Tournament has a new feel and activities. The events kick off on January 2, 2011 with cultural events for children and families, a Pro/Celebrity shoot out featuring Hawaii Junior Golfers, music, and more. Admission is free to the events and the tournament. The tournament will be televised from January 6-9th on the Golf Channel. For more information, visit www.kapalua.com