It's that time of year again... time to send out holiday cards. Is it useful to send a seasonal greeting to your business contacts and sphere of influence? Yes! By building a relationship with your customers and prospects, a holiday card will acknowledge that you have taken the time and effort to think about them.
What would be some tips you could give that will help others use business holiday cards to build a relationship with their clients and prospects?
Possible Tip #1:Don't go overboard spending money on fancy crafts or labels. Do people really care if you handwrote your company's name or if it was printed onto the card?
Possible Tip#2: Don't forget to include your business card along with the holiday card. Perhaps try out a new marketing tool (calendars, fridge magnet etc.)
Possible Tip#3: Include a handwritten note inside the business holiday card. Make it short and sweet!
Possible Tip#4: Be Savvy. After the holidays go out and buy next years cards on sale at 80% off or more!