Developing a Niche IDX Website Using RealtySoft

Services for Real Estate Pros with

About a year ago I wrote about "Developing and Working a Niche Online". When I wrote that post back in April of 2009 was in the process of developing an IDX enabled website solution that would automatically generate Niche Websites for Realtors.

The concept is reasonably simple. You select the City/Zip/Neighborhoods you service and we generate a website specific to those service areas. Then you do your research, find some very tight niches that aren't well serviced at the moment, customize the content of your website and IDX results, targeting the niche.

Here is a quick 5 minute overview of what we have developed:

Early tests are looking very promising. One of our clients in Rotonda Lakes FL has developed her websites using the following services areas:

  • Port Charlotte FL
  • Punta Gorda FL
  • Englewood FL

We launched their website at the end of September 2010 and so far they have 217 pages indexed on Google! That is excellent! The results are even more impressive!

  • For the keyword "Port Charlotte FL Houses for Sale": there are 376000 website results, they are on Page 3 and there are 2400 searches done per month for this keyword!
  • For the keyword "Englewood FL Houses for Sale"     : there are 277000 website results, they are on Page 4 and there are 3600 searches done per month for this keyword!
  • For the keyword "Punta Gorda FL Houses for Sale"  : there are 198000 website results, they are on Page 5 and there are 1900 searches done per month for this keyword!

How did we do this?

Here is what we did for this client and you can do the same on your website to achieve high rankings on Google and other search engines:

  1. We optimized the content of their website using their selected service areas
  2. We optimized all their Meta Tags
  3. We developed a Site Map which lists all their web pages
  4. We created community specific pages with relevant content and links
  5. We made sure that all their internal links are placed properly

The 5 steps above are done automatically on the fly with very little involvement on client's part. Here is all you need to do to create your niche website with RealtySoft:

A) Sign up for a 10 Day Free Trial - Click Here to Try it Free!

B) Login to your RealtySoft CONTROL PANEL and click MyWebsites
Using the RealtySoft control panel you can manage your website, listings, CRM and more!

C) Click on "ADD WEBSITE" and the following window pops up.
Go through the 4 step process. Step1. Select a name for your website, Step 2. Select the type of website you would like to create, Step 3. Select your service areas and Step 4. Select the template you wish to use.

 D) Click on "SUBMIT" and your website will be automatically generated!

Page 3 is nice but how can I get my website on Page 1 of Google?!
Once your site is generated you will notice your service areas are integrated into the website, we optimize your website content and meta tags and generate your site map and internal links but is that enough to get you on page 1 of Google?!

The answer is NO! Here is what you need to do to get your ranking improved:

i) Target long tail keywords
You can customize the content of your website even further (think foreclosures, short sales, water front properties, horse properties and ...) and take your site to the next level. The more you target, the higher the rankings! 95% of Realtors in your market are targeting Your Town Real Estate if you target Your Town Water Front Real Estate  and other so called "long tail keywords" you are eliminating 95% of the competition!


ii) Relevant Back Links
When it comes to SEO, relevant back links are the most important ingredient. They could have an enormous effect on your ranking. You can generate relevant back links using the following techniques:

  • Write relevant articles on your blog and create links (with your keywords on it) back to your site.
  • Create press releases and submit them to or other PR distribution services (again add your keywords in there with links back to your site)
  • Add your links to online directories
  • Ask your colleagues to link from their sites back to yours

As you can see a tool like RealtySoft can help you create and launch your very own "Niche Real Estate Website".  Feel free to sign up for a our 10 day free trial or post your questions and comments below!


Peyman Aleagha is the founder and President of RealtySoft provides Realtors with Real Estate Web Design (, Real Estate Print Marketing and Free IDX ( solutions. Find out more about RealtySoft by visiting


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Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

Sounds interesting....but what is the cost?

Nov 08, 2010 02:53 PM #1
Lauren Selinsky Broker CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Yeah! What's the cost....???? Sounds good...

Nov 08, 2010 06:29 PM #2
Peyman Aleagha - Toronto, ON

Damon and Lauren -> There is a one time setup fee of $149 and our packages cost anywhere between $24.95 per month (for our ProIDX and CRM) to $64.95 per month (1 Website, ProIDX, CRM, Prints). You can purchase extra websites at $7 per month. To see our pricing overview please CLICK HERE.

Nov 09, 2010 01:29 AM #3
Frederic Guitton
HomeBridge Financial Services - Orlando, FL

Best of luck to you! Your system looks like a good solution for a REALTOR looking to maximize their online presence!

Nov 09, 2010 11:06 AM #5
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Ah, I thought there might be a catch. Are those the prices for those who have been converted from the old system, or is there separate pricing for previous customers?

Nov 09, 2010 01:25 PM #6
Lauren Selinsky Broker CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren
What if our Board includes IDX~??
Nov 14, 2010 07:29 PM #7
Peyman Aleagha - Toronto, ON

Frederic -> Thanks for the well wishes. Anything we could do to help?!

William -> Yes Yes Yes! Old clients are grand-fathered

Lauren -> IDX you get from your board is usually framed inside your website, therefore it adds no SEO value to your website. An indexable IDX solution such as RealtySoft ProIDX adds hundreds of pages of targeted data to your website :) Also we are running a special for the month of NOVEMBER. Call Travis Humphrys and ask for the NO SETUP FEE PROMOTION!

Nov 18, 2010 04:01 AM #8
Justin Dibbs
Pearson Smith Realty - Ashburn, VA
REALTOR® - Ashburn Virginia Homes for Sale

Can the same be accomplished with just the IDX pro and my WordPress Blog, without your templated websites?

Nov 18, 2010 06:22 AM #9
Peyman Aleagha - Toronto, ON

Justin -> Yes absolutely. Using our ProIDX solution we will give you a customized SUB-DOMAIN name. For example if you have pointing to your WordPress blog, we can point to point to RealtySoft ProIDX and then you will create links from to your IDX at

Using RealtySoft ProIDX you can create custom links and use it on your blog as well. For example you can create a link that displays:

- $100,000 - $200,000 homes

- Homes with keyword "Foreclosure"

- 2BR 3 BA homes with keyword waterfront

You get the idea!

And you can customize the header and footer of ProIDX to match your wordpress blog.


Nov 18, 2010 06:34 AM #10
Michael Weaver
The Vearus Group - Indianapolis, IN
Real Estate + Technology

Just wanted to through my 2 cents in.  This has been a terrific product.  I use the Pro IDX, and I just love what Peyman, and his team have done.  Here is the other really cool part:  If you have questions, the customer service dept. is amazing.  They are quick to respond, and always have a solution.


Thanks RS!

Nov 18, 2010 03:56 PM #11
Peyman Aleagha - Toronto, ON

Michael -> Thank you! You are doing a great job with your ProIDX, keep up the good work!

Nov 19, 2010 02:13 AM #12
Miriam Bernstein, CRS
Rochester, NY

Lauren, I am curious about your comment -- your Board includes IDX? 

Nov 28, 2010 11:05 PM #13
Michael Weaver
The Vearus Group - Indianapolis, IN
Real Estate + Technology

Hey Miriam, I would like to answer that for you.  Most boards will give you a generic IDX solution for your website that is framed...meaning, you don't get any SEO(search engine optimization) benefits.  You do however get a solution that you can send your clients, and they will have the most up to date information, and when they request more information on a property, it goes right to you, whether you have the listing or not. 


Also, some boards will offer the option to pull their data onto your site.  This is a very involved process, you really need to know what you are doing.  99.9999% of Realtors® do not. So, if you want to include a solution on your website to give you both SEO advantages over your competition, and have all the listings on the MLS work to build your business, than you need to look at a company that offers that.  There are many companies that offer the solution you may be looking at.  However, I have tried most, and none compare with the possibilities you get with RealtySoft's solution. They are so under priced for what they offer, and you may think, well the customer service must suck then....NOPE, The CS you receive with RS is amazing.  I literally can ask a question, and have an answer 1 hour later, most of the time sooner.  


I would totally recommend looking at this company for your IDX needs.  Feel free to ask me anything if you have other questions.

Nov 29, 2010 01:05 AM #14
Bob Hertzog
Summit Home Consultants - Phoenix, AZ
Designated Broker

Peyman, I've been waiting for months to see if you guys have been able to work something out with ARMLS (Arizona Regional Multiple Listing Service).  I was told two-three months ago that it was "almost complete".  I sent an email to the guy that was working on it, but never heard back.  

So, I'll ask you...Does this support ARMLS yet?


Nov 29, 2010 04:55 AM #15
Faye Y. Taylor
StepStone Realty, LLC - Floresville, TX
Homes for Sale Floresville, La Vernia & San Antoni

Love the info. Thanks.

Nov 29, 2010 11:39 AM #17
Jen Edwards
RE/MAX Unlimited - Ponte Vedra Beach, FL
Broker Associate

Thanks! I find this whole web niche marketing so overwhelming. Your blog has helped me find a place to start. 

Nov 29, 2010 02:37 PM #18
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Very good improvements and very desired if any Realtor wants to remain competitive out there.

Dec 05, 2010 10:39 PM #19
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677
IDX is fairly common in all markets and websites. I will look into this product-thank-you for information.
Dec 06, 2010 12:23 AM #20
Lynn & Bryan Martin
First Time Buyer, No Money Down, Lexington, SC Columbia, SC - Lexington, SC
Luxury Homes, REO & Short Sales, New Homes, SC

My MLS has some ridiculous rule that agents are limited to using the IDX solution that their brokerage has subscribed to. It is Consolidated MLS in Columbia, SC. How could this work for me?

Dec 06, 2010 01:38 AM #21
Kimberly A Norgard
Devlin McNiff Halstead Real Estate - East Hampton, NY

This sounds like a great idea and affordable.  I'm going to look into it further.  Thank you for the post.

Dec 15, 2010 04:23 AM #22
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