I made the front cover of a National Magazine The Residential Specialist. Now What?

Real Estate Agent with Home Real Estate


I wanted to share with the community an amazing opportunity that I was blessed with. I made the front cover of the Residential Specialist, an honor that I never imagined I could ever achieve as a Realtor. It was an article about a 100 percent financing, 30 year fixed, no money down, no closing cost loan that is available to everyone (owner occupied only) nationally.

Personally, my hope is that all Realtors nationally can lead their clients to this product and utilize it. This program can most definitely revolutionize your business. I am happy to share with any and all that may have interest.

My question for the group, what would you do to best use this opportunity that I have been given to better market myself. Personally, I am still in shock that I even am on the cover of a magazine. What would you tell me to do if you were my mentor?

Steven Wright
Aspen Real Estate



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Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

That's totally cool.  Congratulations!  I don't really have additional ideas to what's already been suggested, other than to say bilk it for all it's worth!  Maybe give them out as Christmas gifts?  :)

Nov 11, 2010 03:02 AM #52
Farooq Khan
Pacific Realty Partners - Newark, CA
Real Estate Broker - CDPE

Steven, Congratulations and make the best of this award. Place your magazines all over your farm area. The best way is the internet viral advertising.

Nov 11, 2010 03:10 AM #53
Jim Basquette
Basquette Group of Huff Realty - Cincinnati, OH

Congratulations Steven!  All great comments and suggestions, I really liked Bill Dean's #6  "Post & Boast"

Nov 11, 2010 03:13 AM #54
Mark Warner

Congratulations, don't let it go to your head and make sure you continue to do the things that got you there in the first place. If it ain't broke don't fix it.

Nov 11, 2010 03:16 AM #55
Carrie Sampron
Home Smart Realty Group - Highlands Ranch, CO
ABR SFR & Kathy Sampron (303) 931-3629 Highlands R

Stephen:  Congratulations on being a "cover boy"!  There are great suggestions here and I know you'll optimize this opportunity.  Carrie

Nov 11, 2010 03:59 AM #56
Jason Rankin
Rankin Real Estate Services - Jefferson City, TN

I would rent a billboard with a copy of that magazine cover and include my phone number, website and email address (and of course, by law, the Broker's name and phone number)...

Nov 11, 2010 04:51 AM #57
Nicole Fleming
FC Tucker Emge - Henderson, KY

Congratulations, Stephen!  I haven't seen a reply post from you regarding any of the suggestions or a link to your article.  Don't miss the boat on follow-up to your AR community.  Sounds like they're all rooting for you.

Nov 11, 2010 04:54 AM #58
Deborah Grimaldi
Albert Realtors - Cranston, RI
(401) 837-9633

Hi Steve,


Great job getting there, that is half the challenge. I would suggest putting that information everywhere, biz cards, email, website, ect. Utilize it to your advantage.Get many copies and send out to all you clients, that is a no brainer. 

The cover looks great, I would like a copy.

Nov 11, 2010 06:29 AM #59
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I'm with Greg, stop acting like you didn't earn it. Cash in on the opportunity & broadcast it all over the internet. Get some buyers from it ASAP.

My own story when this happened to me last year, I'd have to say my collegues were very disappointing. None really congratulated me, most made fun of me saying they never heard of the magazine. Hopefully you work with better people than I do. :-)

Nov 11, 2010 06:33 AM #60
Tom Waite
Thomas Waite Real Estate Broker - Cypress, CA
So Cal-Apartment Bldg Investments

Enjoy your 15 minutes of fame.

Then...get back to work as the magazine article won't pay the bills.

Only YOU can pay the bills.

Nov 11, 2010 07:56 AM #61
Dennis & Terri Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 45 Days or We Se

Press releases to news stations and real estate related site. They are always looking for people to interview foon the state of the real estate market.

Nov 11, 2010 07:57 AM #62
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Get reprints to include in any of your presentations; be sure the local paper/TV stations know so they can do a story, include it on your web site.  Bill's (#6) comment about "Post & Boast" is on target. Does the local college have a real estate class - be a guest speaker.  Kiwanis club , etc.. Strike while hot.


Nov 11, 2010 08:36 AM #63
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You've gotten so many good pieces of advice here - I won't repeat them.

The first thing I would add is that you should prepare a really good letter of response to those who will contact you because of this wonderful exposure. Look how many of your commenters here already want to know more!

So be ready.

Also, I didn't notice if anyone mentioned these yet...

Send copies to local real estate agencies and offer to do a seminar.

Get someone to interview you for a tele-seminar and invite all the local real estate agents.

Nov 11, 2010 09:34 AM #64
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Get as many copies as you can.  Then keep the ariticle, photo copy it (if permitted) and put it in your presentations for clients.

Nov 11, 2010 01:55 PM #65
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Congratulations Steven,  as a CRS in our area, well done!

Nov 11, 2010 02:17 PM #66
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Congratulations Steven!  The picture you have there speaks volumes alone!  Use it when you can.

Nov 11, 2010 02:58 PM #67
Manny Gonzalez
Negotiable Realty LLC - Chicago, IL

Congrats Steven! I hate to rain on your parade but, 100% financing...30 year fix...no money down, no closing cost, available to everyone!  these are the types of loans that got us into this mess. 






Nov 11, 2010 05:14 PM #68
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID

I will have to make time to read that article.  Congrats!

For some reason Dr. Hook's song "Cover of the Rolling Stone" is playing an infinite loop in my head right now.

I have been approached to be an ambassador for CRS here in Idaho, so I need to learn more about that program to make sure I can do it justice before I accept or decline.

Nov 12, 2010 02:21 AM #69
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Steven,

If you do mailings, I would agree with Mel & Gretchen (#67). Get reprints and use them as one of your mailings. All other ideas (website, SOI, etc.) have been mentioned plenty before.

Nov 13, 2010 01:23 PM #70
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Good for you! You have a marketing bonanza that you can milk for years.

Nov 15, 2010 02:45 PM #71
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Steven Wright

CRS - Home Real Estate - 720-989-5283
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