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Top Ten Tips To Creating A Buzz With Your Property Flyers

By
Services for Real Estate Pros with Web Email Flyers

real estate property flyerIn today's real estate market, it is important to create a catchy property flyer for perspective clients to take with them.  Buyers are looking at 20 or more homes before making a decision of which home to purchase.  It is imperative to leave an impression for the potential buyers, so they remember your property listing and ultimately have all of the necessary information in order to make an informed decision. Here are some important ideas that you should implement on your property flyers:

  1. 1.  Create An Engaging Headline Flyer Title As Well As A Themed Header.  From my example, you can see that I provided a Hot New Listing Example which grabs the attention of any buyer enticing them to want to view the flyer.     
  2. 2.  Do Not Write A Book Or Dissertation On The Property.  Include some bullet-point features along with a paragraph information.  You do not want to bore your potential buyers or worse, have them not read.
  3. 3.  Place At Least 4-6  Bright Photographs On Your Flyer.  Make sure to take bright photos of your listings in the mid day in order for your pictures to be light and bright.  Dark looking photos will result in your listing become stale.
  4. 4.  Keep Your Flyer Design & Format Simple.  Make sure that your flyer does not have any crazy fonts or busy color schemes.  Make it easy for a potential client to be able to quickly glance at the flyer and learn all of the most important selling features of the property listing.
  5. Spend The Extra MoneyTo Print Only Color Flyers.  Research has show that potential buyers are more likely to look at a property flyer in color than one that is black and white increasing your chances of them remembering your property listing and potentially wanting to buy it.  Also, by using color, you have more options of highlighting key features by using different colors making your listing stand out more on the flyer.
  6. Include Your Contact Information Clearly On Your Flyer.  Make sure to include your contact information including your cell phone number, office phone number, and email address allowing a potential client to be able to get in touch directly with you or a team member.  Make sure if you do not answer their call that you immediately call them back or have an assistant call them or else they will forget to call you a second time!
  7. Spell-Check All Of Your Text On Your Flyer.  Nothing looks more unprofessional than a flyer that has misspellings all over.  This is a huge turnoff for any client.  Make sure to spell check all of your work before your print your flyers to include in your marketing.
  8. Use Professional, Easy-To-Read Font Styles.  It is important to only use basic font styles that are easy for people to read such as Times New Roman or Arial.  Using fancy fonts may be harder to read for potential clients.  
  9. Use A Professional Template Or Layout.  You can visit microsoft.com or use a template on Microsoft Publisher if you own this program.  Or, you can design an email flyer at www.WebEmailFlyers.comand be able to get a free-printable flyer to include in your brochure box and other marketing.  
  10. Remember That Presentation Is Everything!  Make sure to take the time to make your flyer stand out above the competition.  Remember, most agents simply print out the flyer view from their local Multiple Listing Service.  Elevate your credibility by designing a customized real estate property flyer.  Impress your sellers and potential buyers. 

To learn more about email flyer marketing, please view: http://www.webemailflyers.com/Increase Showings On Your Listings & Start Email Marketing With Confidence.  Prices As Low As $20.00 Per Email Flyer. 

Web Email Flyers, Inc.    

realtor email flyers                                                        

Roy Kotz
NPDodge - Papillion, NE
Thanks for the tips.
Sep 06, 2007 08:33 AM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells
Good info. Where else would somebody use a cheesy black and white printout to sell a product typically valued at a half a million dollars and up?
Sep 06, 2007 09:22 AM
Sarah Miller-Legg
Meridian Star Realty, LLC - Chandler, AZ
It's Real Estate; Done Right!
Thanks for your post with many valuable tips on how to create an appealing prospecting marketing piece by means of a Listing Flyer.  However, I must tell you that, as an agent, I have been so inundated with broadcasted e-flyers (a rough estimate would be 50-75 per day from all across the country) that now, I make them all automatically disappear into my spam filter.  It's a great idea but, at least in my business, I reached saturation with it. Sorry.
Sep 06, 2007 09:24 AM
Anonymous
Rachel Goldstein

Hey...great article ...when you are looking for ideas for designing your flyers, here is a list of some cool & innovative flyer designs - http://allgraphicdesign.com/graphicsblog/2007/11/21/cool-flyers-posters-leaflets-great-flyer-design-inspiration/ ... it is very helpful to look at other designs when designing your own flyers. Good luck.

Thanks.
Rachel

Nov 22, 2007 11:35 AM
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