The Brick...one of Canada's Largest Furnishing Retailers, right?
How does The Brick suck the buyer in to purchasing more than what they were planning to purchase?
Go to The Brick, and walk around their store, even just for a few minutes. Take note of how their furniture pieces, accessories, and electronics are displayed, or "merchandised".
Not only are individual items more attractive as part of a grouping, the vignettes give the buyer a greater sense of scale and stimulate realistic visualization within their minds.
These vignettes are set up and styled by professional "merchandisers", and their goal is to create visual settings that are warm, welcoming, and inviting to all consumers.
How do you feel when you walk past these vignettes? I know exactly how you feel, because I see you hesitate, back up a few paces, and flop your body down onto one of the plush couches with a relaxed expression on your face.
The Brick has achieved their goal when you feel compelled to sit down on a couch, or sit/lay on a bed. They want you to feel in the moment and be comfortable as if you already own the furnishings.
Retail Merchandising is not at all unlike Home Staging.
Professional Home Stagers creatively determine what a property's target market is looking for in a home.
Whether a property for sale is vacant or occupied, a Professional Home Stager is marketing a buyer's dream.
Now, because Vacant properties tend to feel cold and a lot smaller than they actually are, Home Stagers recommend Staging those properties with Rental Furnishings. Sellers NEED to do this in order to stand out from their competition, and to make buyers feel welcome and comfortable in the property.
Buyers crave a sense of scale, and tend to feel more like trespassers in vacant properties. We want buyers to immediately feel "at home" when they view a property.
Buyers make large purchase decisions based on emotions and visualization, which is why Professionally Constructed Vignettes are so important and effective.
Home Staging in a property creates a warm and welcoming atmosphere that envelops and grabs a buyer and does not let them go. Professional Home Staging is an art, and we strive to create fantastic first impressions that drive buyers to make an offer.