Why I Think QR Codes Will Catch On Quickly

By
Real Estate Sales Representative with RE/MAX ROYAL (JORDAN) INC. / Tanya Nouwens Inc. www.readysetsold.ca E8107

There's been a lot of buzz about QR codes lately. I was on the fence about them until last night, when my husband complained to me:

"I wish Blackberry had a feature where you could just edit the web address that comes up automatically from your contact list, rather than having to retype it." 

That's right, he was complaining about having to retype about a dozen or so letters.  I mean, really.  But my husband is the king of time management and efficiency, and very busy as head of a company, and he found it inefficient to have to retype a web address.

Well, what if there was a nifty tool that allows you to scan a code from a sign, a business card, a flyer, even a web-site, so that you're brought automatically, without having to type in any letters or symbols, to the information you want to see?

And here's another thought: With a QR code, you're not relying on someone's ability to enter your web address correctly.  My web site ends in .ca.  I don't know how many people have typed in .com, trying to find me, only to end up either getting bounced or being led to a site that is clearly not mine.

Yup, I think QR codes are here to stay, even if only 1 in every 171,323.6 people know what the heck they are at this very moment.

Now I've got work to do, QR codes to create, and marketing people to speak to.

OK, so creating it took about 30 seconds.  I went to kaywa to create it, which lets you save the code in different sizes (XL, L, M and S).  It also provides you with the HTML code if you want that too.  Here's mine:

Tell me if it works, OK? I still need to get the app on my Blackberry, though I read somewhere recently that it was built in...

UPDATE: It freakin' works!  OMG this is amazing. I went to Blackberry Apps on my computer to find the QR Code scanner. Then I plugged my Blackberry into my computer, and downloaded the free scanner app, which stored on my Blackberry in my downloads file as QR Scanner Pro.  

When I open that application, it asks me if I want to scan a QR code. I click on that link, it scans the QR code right from the computer screen in front of me and takes me to my web-site automatically.  This is gonna blow my husband's mind! 

Apparently, this particular scanner will also e-mail or phone whatever QR code you scan, if the information in the QR code is an e-mail address or a phone number.  If the information in the code is a web address, it'll bring you automatically to that web-site.

This is amazing. 

 

Posted by

 

 

~~~~~~~~~~~~~~~~~~~~~~~~~

Professional home staging and professional photography: two critical factors to making sure your home looks its best, both in person and on the Internet, and neither of them cost you a penny when you list with me.

 

Put your best house forward. TM

Tanya Nouwens

Tanya Nouwens Inc., Montreal Real Estate Broker and Canadian Staging Professional (TM)  www.readysetsold.ca 

RE/MAX ROYAL (JORDAN) INC., www.remax-quebec.om

C. 514-919-8468    tanya@readysetsold.ca


This blog is written with my opinions. My opinions are presented with accuracy but not guarantees. Copyright Tanya Nouwens - 2015. If you want to reprint parts of this, just email me for my permission at tanya@readysetsold.ca.

 

Comments (59)

Claude THOMAS
Rossman Realty Group - Cape Coral, FL

I use QR code since a year now. I do make one for every listing or property. So far, I have little response though but I'm sticking to it...

Nov 13, 2010 02:46 AM
Kate McQueen
Realty Associates Texas - Cypress, TX
Tailored service for your real estate needs!

I hadn't heard about this until now.  I will have to check this out, because honestly, after reading the steps you took I thought "holy cow I could type sixteen web addresses by the time I did all that and I'm pretty good at knowing how to do a search so why bother?!!"  But I guess I'm going to have to check it out == maybe I'l slow on the uptake for this one.

Nov 13, 2010 03:11 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

A newly FEATURED POST in ActiveRain Group QR Codes!

Nov 13, 2010 03:42 AM
Stephen Garner
Hub Media Company - Tempe, AZ
Hub Media Company
QR codes will be huge but not for real estate. The codes are great for offering convenience and discounts. Imagine your dishwasher breaks, you open it up to find the part that is broken and needs to be replaced, there is a QR code on the side which automatically routes you to the website for ordering a replacement AND you get a 20% discount or free shipping for using it. By the way, QR codes are nothing new, they have been around since 94 but not used as smart phones were not available. Japan and QR codes go way back.
Nov 13, 2010 05:19 AM
Monte Pratt
Jack Pratt Signs - Oklahoma City, OK
Expert in sign manufacturing & graphic design.

Great post Tanya!  I believe they will be huge for real estate - here's why

 

Nov 13, 2010 05:51 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Tanya, until I see any momentum on QR codes around here I think they are a fad. Everyone I know has not heard of them yet.

Nov 13, 2010 05:51 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

it does work and they are pretty neat, the question will be how people implement them.  good stuff.

Nov 13, 2010 06:16 AM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Tanya -- I see some advantages to it, and provide convenient access to things, but I think the true power will only come when there is mass adoption and end-user technology has the capabilities to use it, so it's hard to say how adoption will occur due to all these external factors.  Even this year, texting a certain code to a certain # to bring up the listing, etc., seemed very hot and you don't hear much about that.  I am a Blackberry user and I feel like a dinosaur with it, as it's so limited for displaying websites, etc.  Plus, finding the app, going to the app, selecting the scan feature on the app, then going to the ultimate website, would be a huge hassle if it were to ever really to catch on.  In my marketplace, very few people have an iPhone/Dorid type of phone that easily supports displaying web content easily.  That said, I do think this has some promising features.

Nov 13, 2010 07:12 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

It makes us look all smart and techie!!

Nov 13, 2010 08:14 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Tammy makes a good point in #9 about QR codes being generational. Is there any data available on how many code readers have been downloaded?

Nov 13, 2010 08:20 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Not sure if these will really be the next big thing (remember the impact the netbook was gonna make?), but I think it's something to work at when we have some extra time. Thanks for showing the way.

Nov 13, 2010 09:40 AM
Tamara Inzunza
Realty One Group Capital - Alexandria, VA
Close-In Alexandria and Arlington Living

I think they're cool and I've noticed that they are popping up more and more.

Nov 13, 2010 11:24 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I need to go get this app on my phone so that I can start playing with the QR codes and see how they actually work.

Nov 13, 2010 12:01 PM
Steven Beam
RE/MAX Alliance - Parker Colorado Real Estate. - Parker, CO
Parker Colorado Real Estate

Not so sure it will be the big thing in real estate. I'm still undecided. 

 

I can see uses for it but I don't know about putting them on every sign???Guess i could just order stickers and stick em on. What about a laminated sheet chained to the sign? I know a lot of people that still use fliers that laminate one sign and chain it to the sign so maybe we could do the same with the qr code. 

Nov 13, 2010 01:00 PM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I'll have to check further on these QR codes...

 

Patricia/Seacoast NH & ME

Nov 13, 2010 01:01 PM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Just a few weeks ago, I didn't even know about them...then we were out in Las Vegas, walking down the street and voila! Walgreen's had one on a marquis sign - you scanned the QR code to get your store coupons. There are so many applications - it's very exciting!

Nov 13, 2010 01:44 PM
Sherry Chastain
Hendersonville, Nashville, Old Hickory, Lebanon Tennessee - Hendersonville, TN
Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales

Wow I will have to find that scanner. I downloaded one from my blackberry apps. It doesn't work at all. I have been so disappointed trying to implement these things when I couldn't show anyone how they worked or if they worked.

Nov 13, 2010 03:22 PM
Jerry Wright Homes, Inc.
New Homes for Sale Killeen Copperas Cove Ft Hood TX - Copperas Cove, TX

Lots of fantastic advice here and in all the comments.   We need to get to work to stay ahead of the curve in our area.. haven't seen anyone using these codes yet, so we can blaze the trail. 

Nov 13, 2010 03:29 PM
Tanya Nouwens
RE/MAX ROYAL (JORDAN) INC. / Tanya Nouwens Inc. www.readysetsold.ca - Montreal West Island, QC
Montreal Real Estate Broker & Stager

Mike (#43), thanks very much for the feature. There's a lot of good information in the QR Code group, for anyone who's interested.

Kate (#42), once you have the scanner on your phone, it's a two-step process to scan a code: one to open the scanner, and one to click on the instruction to actually scan. Then your phone operates as a sort of camera (without having to open the camera itself) and scans the code for you. The information contained in the actual QR code then comes up automatically.

Chris (#49), I'm a Blackberry user too. It literally takes about 2.3 seconds to scan a code, once the app is on your phone. Have you tried it yet?

John (#51), I haven't seen anything yet on how many scanner have been downloaded.  Anyone else? It's a great question.

If we want people to come to our web-sites on their smartphones, we need to ensure that our web-sites are adapted for this use, meaning that the content of the web-site is adapted to suit the size of a smartphone screen, and not all graphics come up so that the site won't take too long to load.  My broker's site already does this. I need to work on making sure mine does the same.

Nov 14, 2010 01:59 AM
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

Great post.

 

I have been working QR codes into all my marketing now for the past 3 months. Even if people don't know what to do with them. they have got to be grabbing people's attention.

Nov 14, 2010 10:21 PM