No, not just anyone can be a Home Stager!!!!

Home Stager with Revealing Assets - Home Staging Services

The world of Home Staging includes many "out-of-the-box" concepts, or abstract ideas.

Home Staging is not solely about preparing a property for sale, and does not strictly deal with pretty presentation.

There is so much more to this profession than most people realize. And, this is precisely why successful Professional Home Stagers are the ones who have had extensive relevant education, training, and experience. Successful Home Stagers are also talented, are incredibly intuitive, and follow the Real Estate Market very closely.

I have heard many Interior Decorators/Designers say that they could do a Home Staging job "any day".

This is so far from the truth, it hurts.

Interior Decorators/Designers are educated and experienced in designing spaces based purely on the personality/flair/tastes/preferences of the client. As you can see from the photo below, jobs completed by Interior Decorators can be VERY architecturally distracting and too busy. I do not know about you, but this dining room does not compell me to settle in and sit down comfortably. BUT, it probably appeals to the home-owner....

Example of Decorating completed by an Interior Decorator for a client in thier dining room

Home Stagers focus on styling spaces that have NOTHING to do with the personality of the Home-owner (or seller). We design spaces that appeal to every single potential buyer in the property's target market(s).

One of our Client's Dining areas after Home Staging Services Performed

These two professions could NOT be more opposite!

Successful Home Stagers also place a large amount of focus on the actual psyche of today's buyers. We have been educated to do so AND we naturally possess the ability to do so.

Buyers' minds do not operate on usual or "normal" frequencies when there is a large financial decision looming in front of them. Buying a home is most likely to be THE largest purchase a person will ever make in their lives. This is serious business.

Buyers are savvy, have heard Real-Estate horror-stories, and have been watching all of the Real Estate shows on television.

But, most importantly, when a buyer is searching for their new "home", there are a phenomenal number of seemingly small things (or indicators of much larger things) that can break a sale immediately.

A Professional Home Stager knows this list like the back of their hand, and is diligent in eliminating these "small things" for the seller, making it a much less painful process!

The moral of this post is this: When considering hiring a Home Stager to help prepare a property for sale, VERIFY their education and credentials, ask them to produce their physical portfolio (not just photos on-line), and verify their track-record or number of successes!

Posted by

Rhonda Wilson - CCSPTM
Owner/Operator of
Revealing Assets
Home Staging and Decluttering Services
We transform properties into highly
sought-after products that sell in half
the time and for 7-10% more money.
Through personal experience, extensive
research and training, and a compassionate
approach, we De-clutter living/work spaces for
up-lifting and positive life changes.

Edmonton, Alberta, Canada


Comments (14)

Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

You are so right, Rhonda. Every one of us have some special skills and no, not just anyone can be a stager. However hard I try, it's going to be difficult for me to stage.

Nov 12, 2010 05:17 PM
Kristee Leonard
The Leaders Realty, LLC - Lakeway, TX
Broker, GRI, SFR - 512-695-5144

There is definitely more to home staging than people realize.  I have seen some staged homes that would have looked better vacant.  However, when a home is staged beautifully, it does wonders!

Nov 12, 2010 05:17 PM
Joan Valverde
HomeSmart - Colorado Springs, CO
GRI,CDPE,CNE,MRP,SRES Colo Sprgs, Blk Forest, Monu

Rhonda,  we have some great home stagers in our office, they make a great difference in many homes.  You are right less clutter and more attraction to the HOME!

Nov 12, 2010 05:18 PM
Greg Freeman
Citiwide Real Estate Services - Allen, TX

Home stagers definitly have a special talent.  I am good and find a deal and working numbers but you guys have a great eye for how a space should be used.

Nov 12, 2010 05:28 PM
Teresa Cooper
Home Solution Real Estate Services - North Charleston, SC
SC Lowcountry - Charleston, Dorchester, Berkeley

Having tried my hand at some of this myself, I absolutely agree with you! Home staging is a fine art, and not all of us are artists!

Nov 12, 2010 05:28 PM
Rhonda Wilson
Revealing Assets - Home Staging Services - Edmonton, AB

Hello Praful! You are so right. Every single Human out there has special talents and abilities. It is funny, because I see so many people take Home Staging courses, but they are still not able to be successful at it, due to the abstract nature of the profession. But, those same people have talents I could only dream of possessing.

Kristee, I, also, have seen so many Vacants Staged by companies with lower rates, and it is so upsetting, as I then watch as the property sits on the market for longer than average. It pays to hire a professional with a successful track-record. And, these are the times where the photo portfolio of work completed in the past would come in really handy!!

Joan, clutter is probably one of the most common issues to tackle with our clients. Home Stagers are also trained and experienced in artfully directing the buyer's eye wherever we want it to land when they tour a property or view photos. This means that we are highlighting the property's features, not the stuff in the property.

Nov 12, 2010 05:33 PM
Rhonda Wilson
Revealing Assets - Home Staging Services - Edmonton, AB

Hello, Greg! See, you have an amazing talent that I would LOVE to have! Numbers and finding great Real Estate Deals....I would not know where to start with all of that. We are all talented in different ways.

Teresa, you are so right. Every single talent is a fine art. Every human is great at different things. This is what I try to impress upon people all the time when they try to say, "I don't have any talents or special abilities". This makes me very sad, because it is so not true. We are all beautiful and intelligent beings, and sadly, most of us don't ever get to discover our incredible abilities!


Nov 12, 2010 05:37 PM
Rebecca Nystrom
RE/MAX Renaissance - Phoenix, AZ

I have zero, really zero, imagination or creative talent.  I am so grateful for stagers!

Nov 12, 2010 05:39 PM
Rhonda Wilson
Revealing Assets - Home Staging Services - Edmonton, AB

Rebecca, thank you so much for being grateful for Stagers.

I hope that you know that Home Stagers are more than grateful for Realtors(R) and Real Estate Professionals such as yourself. Because, if you were not doing an incredible job for your clients, our Home Staging Services would not be recognized either. Thank YOU for being who you are, and being talented at what YOU do!

Nov 12, 2010 05:48 PM
Julie Baldino
Front Door Realty - Vancouver, WA
Opening Doors to New Chapters...

Rhonda, I agree totally and think some people just have a knack for maximizing the asthetics of a space. I have seen some pretty pathetic attempts that should have been left empty!

Nov 12, 2010 05:55 PM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Interior design basics (flow, use of space, themes) can transfer to staging but the two are so different in the end results.

Nov 12, 2010 06:33 PM
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager


In my Career Book/Portfolio I start out with who I am, my education, certificates and designations in my bussiness, continuing education, my memberships ie. (IAHSP), (WCR) and (NAR) etc. and all the conventions I attend.  This shows I am serious about what I do and gives people an idea of the passion I have for what I do.  I then have before and after pictures of homes that I have staged and flyers showing my statistics.  I have several Career Books and I always have one with me to show my work.  I love what I do and am always happy to share it with others.  Thanks for posting this.

Nov 13, 2010 03:15 PM
Rhonda Wilson
Revealing Assets - Home Staging Services - Edmonton, AB

Michelle, that is precisely my point. While Interior Design/Decorating employs and involves many of the same concepts, it is always in the final stages of the project where the obvious results are much like black vs. white.

Linda, good to hear that you, too, are proud of what you do, love what you do, and also recognize the clients' desire and need to see our portfolios, statistics, and credentials. Any "Home Stager" who does not carry this material with them at all times is missing a large key to success!!

Nov 13, 2010 05:28 PM
Janice Ankrett
Burlington, ON
Staging Professional

Rhonda, I couldn't agree more. Interior Design is not Staging. Staging is focused on the buyer. Sellers should interview a Stager the same way they would any other service industry person. I'm proud to be an ASP and belong to my association IAHSP. My portfolio is always in my car ready to go. I know there are some excellent stagers that do not have 'credentials' here on AR but looking at the professionally trained stagers is a good place to start. Talking to someone who has used a Stager can also lead you to the Stager you need.

Nov 14, 2010 07:15 AM