One Hour With a Professional Home Stager Can Transform Your Home and Save You Money! The Pictures To Prove It.

By
Home Stager with Dezigner Digz

 

 

Dezigner Digz was called in last week by a repeat client for a redesign/styling appointment on a 2 bedroom condo.  (We were there before to do a colour consultation.)  The main focus of this visit was the living room area of the combined living room/dining room space.  Our client was very unhappy with the layout and felt that the furniture looked dated.  We were told that the dining room would have to stay as is since our client's husband was very partial to it. 

Before we were contacted, our client had tried moving things around on her own, but she didn't like any of the alternate layouts that she tried.  This was when she decided that it must be the furniture and that she would have to buy new.  She talked her husband into buying new furniture, but before doing that, they decided to have us in to see if there were any other options first.  We were definitely up to the challenge. This is something that we LOVE doing.

Here are a couple of 'before' shots:

                            BEFORE                                                                                BEFORE

     

Even though this was a large room, in the before pictures above, you'll see that the room looked quite small.  This was due to the positioning of the furniture.  The oversized armchair was angled right at the entrance into the room which really cut off flow for starters.  As well, the couch was being used as a divider between the living and dining room areas.  This placement looked awkward and gave the room a very narrow look (especially since the living room extends off the long hallway).  You will also notice that the wall area opposite the couch was bare except for one small chair and table.  The furniture was definitely off balance with all visual weight extending over to the dining room area.

Here's what we did: 

                           AFTER                                                                                     AFTER

    

You'll see from the 'after' photos that furniture placement is key in a room's design.  Once we moved the large armchair away from the entry way, it opened up the space.  Since this was a very large chair, it needed to be positioned further into the room.  The new placement worked well against the large windows.  The chair became somewhat dwarfed against this space and didn't look as clumsy.  The couch was moved to the opposite wall to open up flow through the room.  With this layout plan, the room no longer looked small and narrow.

We wanted to maintain a slight divide between the dining and living room since both of those areas serve a separate function.  To achieve that, we placed a glass sofa table in the spot where the couch previously sat.  This created the division we were after without chopping up the room too much. 

After we settled on the layout, we styled our client's room by accessorizing with her existing pieces.  We then gave her some advice on other accessories that should be added to finish off the room.  Once our client buys a large piece of artwork for above the couch, some new throw pillows (preferably in reds and blacks), a blanket throw and a few tall, colourful vases this room will be pulled together.

All of this was done in approximately one hour.  Our client was thrilled with the outcome.  In fact, she said that she wouldn't be buying new furniture after all.  She found that the new layout took care of the issues she had and that buying new furniture was no longer a top priority.  At some point in the future, I'm sure they will want to do that, but for now, she's very happy.

Our client's husband was away on a golfing vacation when we visited, but he was thrilled with the results when he got home.  We hit a hole in one in his eyes.  After all, he doesn't have to buy new living room furniture now!  Paying for one hour of our time was definitely money well spent.  

Don't forget that these same principles can also be applied if you are selling your home.  It's important to make the best first impression possible on potential buyers.  We can help you with that too.

The proof is in the pictures.  With just a few adjustments and some re-styling, a trained eye can bring an instant transformation to your room by using what you already have.  Sure, you might need to buy a few little accessories to pull the look together, but that's the fun part for most people and certainly a less expensive alternative.  And if you don't like shopping for accessories, we'll even do that for you!

For more information on how we can help bring 'wow factor' on a budget to your home or listing, visit our website at www.dezignerdigz.com.  We offer gift certificates as well.  If you're not sure what to buy over the holiday season for that special someone in your life, a redesign consultation may be just the thing.

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Dezigner Digz is Burlington Ontario's premier home staging, styling and redesign firm servicing Ancaster, Hamilton, Burlington, Waterdown, Stoney Creek, Oakville and surrounding areas.  The owner, Charlene Storozuk, is a member of the Real Estate Staging Association and currently serves on the Executive Committee as Regional Vice-President, Canada.  Her work has been featured in the book FabJob Guide to Become a Home Stager, 2009 edition.  Charlene has written several articles on home staging, some of which have been published by the International Business Times and the Women's Council of Realtors.  She is also a Contributing Blogger for REALTOR Magazine.  For more information about us, visit our website at www.dezignerdigz.com.

     

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Topic:
Home Improvement
Location:
Ontario Halton Region
Groups:
Stage It Forward...
Canada, eh
Redesign Renegades
Staging "Before" & "After" Pictures
Real Estate Staging Association
Tags:
furniture placement
decorating on a budget
burlington redesign
home styling burlington
burlington stylist
inexpensive home design

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Rainmaker
305,604
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

You actually SAVED your client loads of money with this consultation and redesign Charlene! A financially and stylistically very wise investment!

Nov 17, 2010 01:50 PM #3
Rainmaker
443,634
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

We help control where the buyer's eye lands with each piece of furniture, art and every pop of color or accessory..... KNOWING where they should look and how to get them too, in a subtle way that adds dimension, space and creates a sense of desire is the job of a professional.... your photos and dialog are a great example of exactly of this...

Nov 17, 2010 02:00 PM #4
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

Roger - Furniture placement can make a huge difference.  You're right though, the trick is knowing how to place it.

Nov 18, 2010 04:35 AM #5
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

The SAR team is here!  Hello ladies :-)

Michelle - Many people probably think that it's real easy to just move furniture around, but it's not that easy unless, like you said, you know the principles behind placement and have an eye for it.

Karen - Yes, the consultation saved them a ton of money.  My clients were SO happy. 

Melissa - Your explanation of what we do was very well said.  Thank you for the compliment!

Nov 18, 2010 04:48 AM #6
Rainer
98,496
Tori Toth
Tori Toth, International - Howard Beach, NY
888.667.6643 NYC & Beyond, HSR, SAR, RESA, LIBOR

good job Charlene, it was definately a weird placement in before pictures. Like the moustache.

Nov 18, 2010 05:02 AM #7
Rainmaker
820,093
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Charlene -- furniture placement is one of my favorite activities. You hit a hole in one for sure with this layout!  Your post explains the process very nicely ... well done!

Nov 18, 2010 07:21 PM #8
Rainmaker
165,257
Sandi Gerrard
Saint Thomas, ON
It's all about colour

Good explanation on placement and using existing pieces.  I would definitely suggest a larger area rug, though ! 

Nov 18, 2010 11:40 PM #9
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

Tori - Thank you!  That placement wasn't working very well at all.  What do you think, should I keep the moustache? ;-)

Nov 19, 2010 04:32 AM #10
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

Maureen - I love working on furniture placement too.  You should see how often I re-arrange the furniture in my own home as well.  My poor hubby never knows what he'll come home to ;-)

Nov 19, 2010 04:33 AM #11
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

Sandi - Thank you!  You're absolutely right about the rug.  A larger one would definitely ground the space. 

Nov 19, 2010 04:35 AM #12
Rainmaker
226,084
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Charlene, well worth the one hour fee as the before and after pics showcase your talent. The largest sofa typically goes on the longest wall, its seems obvious to us but then that is why we do what we do. We scan a room and know almost immediately what will look best. I bet the husband was bragging to his golfing buddies how much money "he" saved by calling stager in. Kudos to you for a job well done.

Nov 20, 2010 09:22 AM #13
Rainer
86,483
Amy Bly
Great Impressions Home Staging/Interiors - Montville, NJ
Styling Homes for Selling and Staying

I agree across the board, and especially that the rug MUST go and be replaced by a much larger one. 

Nov 21, 2010 12:40 PM #14
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

Michelle - Thank you!  Yes, my client's husband was very happy.  Who knows, maybe he'll pass along the word to some of his friends.  Word of mouth is the best form of advertising. 

Nov 22, 2010 04:14 AM #15
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

Amy - Sandi was right, a larger rug would definitely complete the look and bring everything into proportion.

Nov 22, 2010 04:15 AM #16
Rainmaker
433,526
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Charlene - I bet your clients are very happy with the transformation. Now the room looks cohesive instead of miss placed furniture with no flow or appeal. The couch looks sooo much better against the wall!

Nov 23, 2010 07:22 AM #17
Rainmaker
560,310
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Charlene,

I agree with Kristine that the room looks cohesive now and it looks more roomy!  You did a fabulous job in just an hour!!!

Nov 23, 2010 02:15 PM #18
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

Kristine - Yes, they were very happy.  The couch does look better against the wall and the chair is so much better moved farther into the room.

Linda - Thank you very much!  It's amazing what can be accomplished in just one hour. 

Nov 24, 2010 04:06 AM #19
Rainer
135,556
Birgit Anich
Birgit Anich Staging & Interiors, 203.807.4040 - Norwalk, CT
CT Home Stager Fairfield & New Haven County

Great rearrangement, Charlene! I looked strange that the sofa was staring into the wall - did the owners have a TV at one point there? This was definitely a well spent one hour!

Nov 24, 2010 12:27 PM #20
Rainer
253,534
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Fantastic re-arranging!  It felt so awkward before....after it all makes sense!  Having that consult did in fact make the sellers MONEY!!

Nov 26, 2010 05:40 AM #21
Rainmaker
145,946
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario

Birgit - Thank you!  No, actually there never was a TV in this room.  The TV was in their den.

Kathy - Thank you!  The homeowners saved themselves quite a bit of money.

Nov 29, 2010 04:39 AM #22
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Rainmaker
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Charlene Storozuk

Home Stager - Burlington Ontario
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