Special offer

MAXIMIZE your Marketing | Post on ActiveRain | Promote on Agent Newswire

By
Real Estate Technology with Digital Marketing Consultant

I’m Tim Ventura, and I’ve been doing web & e-commerce for a long, long time (15 years, sigh…). Recently I started the BPO Automation Group, which got me into the Real Estate sector, and I was surprised to find how many agents are completely lost when it comes to Internet & social media marketing. Now I wouldn’t call myself a guru in this area, but I have a successful company resulting from it, so let me share why my new project, Agent Newswire, is something you want to join (and it’s 100% free).

Let’s start by talking about you: odds are you were doing fine before the Internet, and when everybody went online you did the same to keep up with them. “Nobody buys houses with the newspaper anymore – get a website”. So you did, and you probably spent big bucks for it, and life was good until the advent of social networking. Now the website’s nearly obsolete because everybody’s on Facebook, Twitter, and ActiveRain - and you’re struggling to keep up with the Jones’s yet again.

This time, however, it’s harder – there are a ton more websites, and it’s about building “personal relationships”, which eat even more of your time on the computer than updating that website ever did. Plus, you’re juggling 20 passwords and getting bombarded with all sorts of online distractions like invites to Facebook games and stuff like that. This time, “staying current” is complicated, and there’s no real bar to gauge how well you’re doing….and you’re starting to wonder if this “social networking” thing is even worth the time.

Here’s where I come in: I’ve done the same thing you have, and developed a site especially for Realtors at http://www.agentnewswire.com to help. Simply put, you join for free, submit the links to articles you’ve written on ActiveRain, your website, and other resources, and then use our built-in tools to promote your Agent Newswire postings on Facebook Twitter, and about 10 other major social-networks.

Why use Agent Newswire? We’re about promotion, not about writing. You do enough writing on your blog, website, and ActiveRain: and you use Agent Newswire to get exposure for what you’ve written. We apply SEO optimization to each article to ensure that it gets good search-engine ranking, and make posting it in your social-networks a snap right from the Agent Newswire website.

Sincerely;

Tim Ventura
Agent Newswire, a Division of APR, Inc.
Office Phone: (360) 223-2482 ext. 4
Email: tim@agentnewswire.com
http://www.agentnewswire.com

Comments(6)

Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

Thanks Tim, good insight.

Cheers

Nor Yeretsian

Nov 13, 2010 04:55 PM
Tim Ventura
Digital Marketing Consultant - Blaine, WA
Digital marketing & technology consultant

Thanks Nor --

Agent Newswire is a BIG, FREE value-add, and here's how you work it:

First, post your stories & listings in ActiveRain like normal. Then, log into Agent Newswire and post the link to that story, write a couple of sentences describing it, and click "submit". (if you log in with your Facebook account, it'll automatically ask you about posting there, and we have shortcuts to Twitter and many other social-networking sites with story-links built right into them).

Why the extra work? Because we break your story "out from the pack" on ActiveRain, apply SEO formatting to it, and open it up to an entirely new audience, all automatically. So an extra minute worth of work gives your existing stories an entirely new life, which is definitely worth the time.

I promise you it's not a scam: this is something I developed with a few colleagues because we found that Agents are spending a lot of extra effort flailing arond trying to market with social networking tools: and the sad part is that the average Agent's already doing 98% of everything they need to - they're just missing that 2% required to promote it effectively.

Anyhow, we're online at http://www.agentnewswire.com. We also have an excellent FAQ page online at http://www.agentnewswire.com/faq/, and a full tour of the site at: http://www.agentnewswire.com/?tourId=MyTour&skinId=safari

Thanks!

Tim

 

Nov 13, 2010 05:08 PM
Sean Railton
Park City Realty Group - Park City, UT

I will look into it.  I added to my favorites.

Nov 13, 2010 05:57 PM
Jose Dias
Home Sellers Help in Scottsdale-Phoenix-Peoria-Glendale - Scottsdale, AZ
Sell Your Home in Scottsdale-Phoenix-Peoria-Glendale-Goodyear

Tim, sounds interesting... Two questions though:

1 - how do you make money? If agents don't pay for the service, who does? Advertising, or are you planning to sell premium membership?

2 - when you format the article/post, do you change content? Or only add tags and other SEO stuff (sorry, I am not an expert, just curious).

Thank you.

Nov 13, 2010 07:50 PM
Tim Ventura
Digital Marketing Consultant - Blaine, WA
Digital marketing & technology consultant

Hi Jose --

Good question! We're looking at launching premium-services in the future, but we want to take the time to do it right. That's down the road, though: in the meantime, I have another business that pays the bills, so Agent Newswire a project that we'd like to grow without an immediate financial pressure.

We don't reformat your posting: basically, you submit a quick summary of the article that links back to the original, and we apply the SEO to the summary on our site....so it's a pass-through, which is why it opens up a new audience for you.

The part that I can't stress enough is making social-network marketing a regular part of your routine, though. For me, this is critical. You're already writing, already posting, already doing 98% of what you should be to really reach your audience - so for every article that you write, are you promoting that in other venues? Do you hit "submit" and then wait for people to respond, or are you pushing that out to all your networks and driving people back to your website as a result?

I'm not just talking about Agent Newswire, but Twitter, Facebook, etc. If you spend 20 minutes writing a big post on ActiveRain, then why not spend another minute to promote that in your social networks? It's not hard, it just takes self-discipline to do it consistently.

Google ranks your website partly by "inbound links" - the more links you have, the better exposure you have. Posting on Agent Newswire gives you 4 additional links simply by entering a URL and typing a couple of sentences (because we make it easy to them post that to Facebook & Twitter).

Google also ranks by topic, so if the links are on a real-estate website they do better, and links from large sites do better. So Agent Newswire becomes a pretty effective tool IF you use it consistently.

That's why we don't allow blog-postings on Agent Newswire, only summaries for articles you've written elsewhere. Simply put, we're a pass-through, not a forum. We want to MAXIMIZE your exposure for a MINIMUM time-investment. If you're busy writing blogs on our site, then you're not maximizing anything - so we want you to visit, post your summary, and then get back to your other daily tasks (because you're busy).

Nov 14, 2010 05:00 AM
Rick Frissell
HomeXpress Realty - Valrico, FL
aka "The Red Baron of Real Estate"

Thanks Tim.  I am adding a new web site the first week in December.  Re-branding, if you will, and keeping the current stuff alive for a future hand off.  I hoping ot get some quick traction.  Would be nice if it starts with you!

 

Nov 14, 2010 05:38 AM