A LoveMark is a Product Service or Entity, that inspires Loyalty Beyond Reason.
Written by Kevin Roberts, CEO of Saatchi & Saatchi, LoveMarks - The Future Beyond Brands- took the Branding frenzy and lit it on fire. Elevate your brand, Suddenly Branding was no longer the target (unless, of course you are Target - and they, naturally became a LoveMark!) as individuals, companies and corporations sought the LoveMark status.
Companies who leapt onto this blazing comet include Papers, Volkswagon, Tide, Nescafe', Starbucks. You know them. When you see their logo a warm and fuzzy feeling spreads throughout your body. Drivers Wanted. Yeah.... Beamers... ditto .. Mercedes.... gotta love it.
Checkout the top 200 International LoveMarks ... you may be surprised. Welcome to the Global Economy, where North America is somewhat reduced in market share!