Ask Denise: On Social Media

Education & Training with The Lones Group, Inc.
The Lones Group, Inc.

Q: "Denise, I’m diving into social media but I don’t know what to do. Help!"

A: Don’t just dive in. Start with the end in mind. Treat social media just as you would writing an article for your local newspaper.

A big mistake agents make is to just sign up at Facebook, Twitter, YouTube, or ActiveRain and just start posting randomly. Before you do that, create a social media plan. Know what you’re going to post. Develop a schedule for when you’re going to post.

Also, make sure all your posts are business-related. While it’s good to have friends, don’t forget that you’re in business—and you’re on these sites to generate new business. Have a separate account for your business if necessary. It’s an important distinction to make between your private activities and your business activities.

The Lones Group, Inc.

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Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

I think adding personal touches from time to time allows the general public to see that we are real.

Nov 16, 2010 04:44 AM #1
Fred Griffin, on leave of absence from ActiveRain
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Spot on, Denise.   The line between your Professional Life and your Personal Life can be too easily crossed in the realm of Social Media Networking.

Nov 16, 2010 04:45 AM #2
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

I would say they are just two different strategies. If you are relationship marketing, then business posts all the time on facebook will get you unfriended. If you want to get referred because you are a facebook friend, then you need to be personal. People know where to go if they want someone who is just professional. This approach has failed miserably on facebook. Most say about 80 20, 80 personal, 20 professional. I tend to think it should be about 70 30.

Nov 16, 2010 05:14 AM #3
Denise Lones
The Lones Group, Inc. - Bellingham, WA
CSP, MIRM, CDEI - Real Estate Coaching & Branding

Catherine and Fred, I think you are absolutely correct - letting your personality shine through is a very good thing. The key is knowing where to draw the line. Letting your sphere know that you ran a marathon, went to the farmers market, etc is a good thing. Letting the public know that your kids are driving you insane and you are constantly having to leave "work" early would probably not enhance your business persona. Great points!

Ross, thank you for this excellent point. There can be different strategies and I agree that it doesn't have to be all business. For those agents who have a blurred "friends" list, you can have personal posts (and I think your 70/30 split is a good guide), I recommend keeping posts very professional. By professional I mean avoiding hot button topics such as politics and religion, not posting things that would not paint you in a good light (drinking and reckless behavior). Unfortunately this also means being vigilent and making sure that others do not post inappropriate things that link back to your account. Keep it clean. Thank you!

Nov 18, 2010 03:47 AM #4
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Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
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