Ok, So You Have a Blog..... Are You Missing the Major Mark Over Here Though?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

You blog. Why? Variety of reasons I'm sure. For business, website rank, advertising, creativity, etc. Most of the time your blog is or should be pointing back to your website for added information on you, your business and area of service, right?  Unfortunately I have come across too many websites that commit the ultimate blatant website mistake......   WHERE ARE YOU?Where are you?

Here's why this blog has been a long time coming. I am on Facebook... a lot. I am friends with hundreds of people I don't know personally, and someone updated their status yesterday stating they had mutual acceptance on an offer and how excited they were. Naturally this caught my attention because of my business so I dug deeper into the agent's profile and eventually to their site.  The problem was, I had no idea where they were located or what area they serve!

In the title of the site at the top bar was simply the agent's name. I searched the entire homepage for something that would tell me where in the world they did business. Nothing. I searched the "contact page", the "about me" page and even the search page! Nothing. It's then I went back to their Facebook page and had to look in the "info" section of the profile to see where they were located. I also found this agent on AR. So they obviously want to be found and are doing some things right, but missing the major mark here.

Here is my point. SEO aside, how is any client, visitor or user going to know where you service if it's not front and center on the homepage? They may have found you though some other source that is directing them to your site from an area rep but once they get there how will they know if they have the right area of service?

SEO speaking, this is the ultimate sin. What is the point of blogging and linking back to your site if the site itself falls dramatically short of being optimized at all?

Many SEO blogs and article say keyword research is king. That may be, but not if you're not going to put into practice. 

You may not be one of these agents. If not, great. Good for you. Keep doing what you're doing. But I have just come across too many agent's websites where this is the issue and it aggravates me as a real estate website marketer.

If your site does fall short on this level, make sure you have your main area, keywords and service in the title of your site. At the top. The most basic info of the site. Make it clear, concise and relevant.

Here is an example:        Columbus Ohio Homes and real Estate

Your name is fine if you really want it, but more than likely most people are not searching for your name. They want a search feature in the market in which they are looking. (Unless you are the most well known agent in the area)

The title should be the very least that you do. Next would be a good amount of keywords in the content on the homepage. Don't keyword stuff meaning every 5 words there is a keyword, but make it flow in the general text of what you do, how you operate and why you love real estate. Here is an example of just one paragraph. (there should be several)

Being an expert in Montana real estate I know what is selling, when it's selling, why it's selling and how much it's selling for! If you are ready to sell your Belgrade Montana real estate or any Bozeman homes, call me for a free listing presentation. Click here for information on what your Belgrade home might be worth in this market.

Then highlight (BOLD) your keywords so the search engine picks those out as important text. Then link a few of them to corresponding pages within your site. Search engines will notice that you have linked your valuable keywords.

Try not to include a list of cities (as in a simple list) as Google will sometimes assume you have just listed your keywords not within content and penalize the site for keyword stuffing. If you want to include all the areas, cities, counties or niches you service have a link from the homepage to the "Areas We Service" and add another page with this information. It will not only add to page quantity but will not harm the homepage.

This is the most basic optimization of a homepage that should be done the moment you get a website. If you advertise your area, someone else will.

I have tweaked this a bit and re-blogged it from a couple months ago because I still see so many websites like this and it's irritating as an SEO pro.

Here are some good examples to get you started:

These other Blogs might help you as well:

"House is not a Keyword... And Other Mistakes You Might be Making"

"How to Use Backpage for SEO Purposes"

"Wondering How Long it will Take For Your Site To Rank on Google? Well, Keep Wondering....."



Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (19)

Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

I think my Blog is pretty well focused. It's Facebook and Twitter that stymie me!

Nov 16, 2010 05:03 AM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

I know I need to work on this some, but I do at least "get it."

Nov 16, 2010 05:03 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Hi Tammy ~ Some nice pointers you've put together here. You're absolutely right. The devil is in the details as they say.

Nov 16, 2010 05:06 AM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Tammy, an excellent post. Gonna go through and "tweek" some of my sites. I think I'm ok in many areas, but things can always improve!

Nov 16, 2010 05:19 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Looks like I have some work to do on my website.  It seems this never ends (or at least that's how I feel).

Nov 17, 2010 12:52 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Yes, it is neverending but there can be a plateau time. If you keep up with consistent blogging, linking back to your site and have fresh content that visitors actually want to read, the site will continue to rank well.

Nov 17, 2010 02:14 AM
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

This is on my this week's todo list...to freshen up my website!   I have bookmarked your blog for the ideas!! 
thanks for sharing! 

Dec 27, 2010 11:30 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Awesome Thanks Deborah! Glad this blog is still making it's way around. It's SO important! Let me know if I can help in any other way. Thats what I do all day long, help real estate folk like yourself boost your website. :) Have a great New Year!

Dec 27, 2010 11:48 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

I have got to review and then act on this.



Dec 27, 2010 12:36 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx.  Good call.  My home page mentions the 2 counties I cover and "surrounding areas."  As you suggested, I'm now going to add a separate page for areas covered (already started it).  I do have pages for individual towns and on the sitee map it links to all 72 of these pages x 4 (one for each surface  - hardwood, carpet, tile, laminate).  Since I started this, my web hits an appts have increased significantly.

Dec 27, 2010 09:57 PM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

I need to be more forward when blogging and pointing back.  I think my website is okay, but I got to get them there!  Thanks.  Cindy

Dec 27, 2010 11:11 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks for the responses ladies. HAd to repost this since I run across this all too often. :) Have a productive day!

Dec 27, 2010 11:44 PM
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Tammy, you're a fountain of information and thanks for sharing.  Now if I can only understand enough to implement even half of your SEO suggestions.

Jan 07, 2011 07:31 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

oops... sorry Lora, don't mean for any of these to go over your head. I really want you to get this but then I have subscribers from really advanced SEO to beginners and everywhere in between. Just make sure you have WHERE you are on your site. The heading of your main homepage should be the area you focus on - Like ROCKLAND COUNTY NEW YORK REAL ESTATE. Make sure people know where you are. The more your keywords are on a page the better.. at least about every 20-30 words minimum.

Jan 07, 2011 10:58 AM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

This was the second post of yours today that I saw from a re-post. You share some excellent, thought provoking information that I am going to give serious consideration to as I go back and re-work some items in my web site and blog.

Nov 26, 2011 01:27 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Ken, this is one of my FAVORITE blogs in that it's something that NEVER goes out of style. You HAVE to tell people and Search engines where you service otherwise you are completely useless!  Thanks so much for commenting. I wish this one went viral! HA.. Hope you had a nice weekend.

Nov 26, 2011 01:41 PM
Kelly Bogan
Equinox Real Estate - Eugene, OR
Your Gateway to the Emerald Valley in Lane County
Tammy, this is such good info. I'm not there yet as a new agent who is trying to keep up with the media marketing components of RE. I love your writing, and it's obvious you are an expert.
Mar 26, 2013 02:49 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks Kelly!! Appreciate it! :)

Mar 26, 2013 03:44 AM
Phil Stevenson, CRMP
PS Mortgage Lending 305-791-4874 or 888-845-6630 - Miami, FL
"Mortgage Nerd" in Miami, Florida and Texas


Maybe they want to force the person to call them to find out where they are...but people like convenience, having to dig through the whole website to come up with no useful information is an internet faux pas for sure.

Aug 01, 2013 04:15 AM