WHAT DOES IT TAKE TO BECOME A SUCCESSFUL REALTOR?

By
Real Estate Agent with Johnson Properties
  • Getting your real estate license is your first step. Locating an accredited real estate school that offers classes in your state can be a bit overwhelming. The site listed in the resource link below lists all online real estate schools so you can compare and choose the real estate school that is the right for you.

  • Choosing the right real estate broker is your next step; not all real estate brokers are alike. Many of the traditional real estate companies are either very independent or very dependent in how they run their businesses. In the independent business model, the broker's main goal is to recruit agents to their office. This leaves little time for training and education; it becomes more of a sink or swim scenario for the real estate agent. The dependent model is more consistent with the agent being an employee; monthly quotas, required attendance, etc. This model takes away from the real estate agent running their own business and being their own boss. The ideal business model to become a successful realtor comes from an interdependent real estate broker. Very few companies offer the freedom of running your own real estate business combined with the excellent training and education that one needs to be successful. This business model will thrive in any economy; a recession, depression, real estate boom, etc.
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  • Once you are affiliated with the proper broker, you need to have the proper training and education to learn your market, your industry, your neighborhoods, etc. A successful training program will cover the basics of lead generation (meeting people on a consistent basis), consistent follow-up, business and time management, along with up-to-date information on the current real estate market. It's a simple equation; the more people you talk with, the more opportunities you will have to gain business. The National Association of Realtors reports that close to 67% of people looking to buy a home will choose the very first real estate agent they meet to help them with the sale or purchase of their home... the odds are in favor of the agent getting business if they continue to follow up and stay in touch with the people that they meet.

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    Building trust with clients does take time and not every client is looking to buy a house tomorrow, so it's obvious success in the real estate industry is not overnight. Putting in the necessary time and commitment, combined with great support and education from a reputable real estate broker will give you the best opportunity to be a successful realtor.

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