The OWNER SAYS --- Present all reasonable OFFERS !
What next? Does this really mean... all offers?
Currently in our area, we are in a state of virtual limbo. Seller's are motivated. They have adjusted their prices and they are ready, willing and able to see ALL OFFERS. And, buyers are looking. They come back, once, twice, even three times. But, no offers on paper.
What's an agent to do?
1. Look at the sales comps --- weekly.
Make sure that the pricing of the home is current with the weekly market adjustments. Yes, weekly. It seems to be alittle more work but it will be worth it. Continue to communicate the activity to your seller. This will help them realize that you are...doing homework and that you are on top of the activity.
2. Visit other are homes.
It never ceases to amaze me...when realtors don't actively preview homes for sale in the market. This is a MUST in any market. Agents must be able to get inside what is available for sale and add a reality check to the listings on area MLS'. If you have not been inside the home or condo for sale that is a comp for your listing --- you are not doing your job.
3. Social Media Blitz.
Add more chatter about the home to your social networks twitter, facebook, eZines, web blasts, and more. Have you thought about your blog? Add a different blog topic --- featuring your listing. If you don't know or don't use these fantastic virtual marketing tools --- you are not marketing your listing and that is...a subject for another blog!
4. Flag every media possible.
Get the words "Motivated", "Owner says sell" and other call to action words in your print, virtual and personal media ( when you are talking to other agents --- mention your listing . ) Write copy that is exciting and relevant to your target buyer --- Is this an opportunity to move up? A chance to renovate?
Move beyond the more static sales copy. Get creative!
Get "face" time with other agents in your area. Talk to them. Call them. Go to Realtor Tours and Previews. Visit Open Houses. Ask the agents what their buyers are looking for....Tell them about the fantastic listing you have and tell them that your seller is motivated to see all offers. Put a tickler in your own broker office's mailboxes. Try to give some personality to the listing beyond --- the sell sheet.
Don't forget to get out of your office and into the local area. Have you visited the library? Gone to the Senior Center? Dropped a few house for sale cards off at the local pre-school?
6. Embrace Change.
Change the look and feel of the listing OFTEN. Move photos around. Write seasonal messages on your web pages, tours, etc. Make sure the photos are always "FRESH" to the potential buyer. Nothing creates more lackluster interest than photos that are the same since the first day of the listing. ( especially those snow photos!) Change them around. Put sparkle in the copy.
Put holiday bows on the sign posts. Get into the spirit of what ever season it is...Your seller will notice your interest in their home and buyers will be welcomed into the home. Once they are inside --- you will be able to motivate them to buy.
This could be your next home!
The seller's loved this home --- you will, too. Beautiful tree-lined cul-de-sac located on the Wyckoff border. The street is adjacent to the Wyckoff Preserve. What a wonderful neighborhood to call home. This large 4 bedroom splilt is just waiting for it's new owner. 1 Bath plus 1 half bath ( 1.5 bths ) in the lower level Recreation room. This home affords the buyer the chance to make their own updates --- get creative! You have the fabulous location and the LARGE 4 bedroom home with hardwood floors, large Master Bedroom and a finished walk-out level and huge two car garage in a great location. Best of all --- Waldwick is so close to New York City, too. --- The homeowner is willing to talk. Call me today to see this wonderful home.
Last, but not least, educate your seller that all offers means just that....offers. They may see a range of good, the bad and the ugly but...the opportunity to see what is reasonable is there. And, they always have the chance to negotiate what the see on paper. Nothing on paper, nothing to negotiate.
Know the sales value of your next home in WALDWICK * based on actual market comps. Allow me to present a Comparative Market Analysis to you that is customized to your home, finances and your specific needs. This will give you detailed information about pricing and selling your home in the current market.
For more information about buying or selling your largest financial asset, contact me at CupaT@aol.com.
Copyright - Pamela Stetson 2010, www.PamelaStetson.com