For many years, realtors main focus was on the client pertaining to the home they are helping a client buy and sell. However, things have changed a great deal since those simple relationships. Economic conditions and new techonology is transforming the realtor-client relationship, for the good and the bad.
Realtors nowadays need not only find the best homes for the best price for their buyers, and list a clients home at the optimal price in relation to it's market value in these conditions, but they must provide counsel to their buyer on improving their credit score and encourage them to put as much money down initially as they can. We have learned from past mistakes that if you cannot afford a home, don't jump into it feet first hoping that you win the lotto or you get a huge raise. This is how we got in these awful market conditions in the first place!
In addition, word of mouth referrals are no longer the single best way to attract business. Without a strong online presence, you will not get any business! This is the truth- buyers and sellers are going online for all real estate needs, and this is where they need to see you. If you re not there, you better hope you have an AMAZING sphere of influence you can rely on.