Now that you've optimized your real estate website for the search engines, it's time to make sure your site converts your visitors into clients.
All of the hard work you've performed to make sure your site shows up highly within search results for your local market will go to naught if people visit and then leave. Instead, you want people to take action when they come to your site. Sure, you want them to call you, you want them to set up a meeting to discuss selling their house, but first, you want them to interact with you on your site. By getting your clients to do so, you'll have a better chance of getting that all-important face-to-face soon enough.
What do we mean by interact? You want a visitor to join your mailing list, download a free report, subscribe to your newsletter, sign up for listing alerts, etc. This is why these lead capture systems were set-up on your website in the first place.
So, you need to ensure that your website's "conversion" rate improves.
Do you know what really separates you from your competitors? Is it your years in your market? The fact that you're a foreclosure specialist? That you're a buyer's agent only? That you sell homes only to first-time buyers? Whatever it is, make sure its apparent to your visitors. This is called your unique selling proposition (USP) and you must make this very clear throughout your website.
Ensure that the information your visitors seek -- usually listings -- are easy for your visitors to find. RealtyTech.com's IDX123, a premium MLS home search system, can help your site's visitors do just that. What's more, you -- and only you -- will be the sole real estate professional featured on any listings, even if they're not your own.
Make sure you highlight the benefits of working with you over the features. How will your 25 years of experience make you the go-to Realtor for your clients? Why does the fact that you're a buyers' only agent help potential home buyers?
If you have a site with landing pages, make sure these pages have the same keywords you've used on your other pages.
Lastly, track, track and track your marketing results campaigns. How well did your PPC campaign fare? Which ads got you the most click-throughs and which got you the most new business? How many visitors were on your site last month compared to this month? What was the average time spent on your website? All of this information is absolutely vital when it comes to improving your SEO ROI.
When you need new clients, call RealtyTech.com. We're specialists in creating and optimizing websites for real estate professionals. We understand the needs that Realtors have and we'll create websites that bring you business. Contact us today!
Comments(0)