How to Add Your Real Estate Business Listing to Google Places

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How to Add Your Real Estate Business Listing to Google Places

All real estate is local and now real estate on Google is becoming a more local search friendly place to be.  If you haven't already claimed/added your real estate business listing to Google Places, here's how to do so in 10 Simple Steps with emphasis on the little details that will make a difference.


1st Step

Go to Google Places and Click “Create an Account Now”.



2nd Step

Complete the form with your email address, a password, your location, and your birthday.



3rd Step

It will ask you to verify your email address and synch it. Once you agree you will be brought to a screen (snapshot below) that asks you to “Claim your Business listing on Google. It’s Free! Click “List Your Business”.


4th Step

Enter your phone number.

5th Step

If Google doesn’t find your address, you will need to input the data fields manually. Type in your country, company, street address, city/town, state, zip, main phone number, email address and website.

6th Step

On the same form, complete the following fields:

Your Website Address (http://www._________). If you don’t have one, check the box “I don’t have a website”.

  • A Description of your Business. You get 40 characters so choose your words wisely and use keywords related to your business. Keywords are the words consumers type in a search box on Google, Bing or Yahoo to find businesses online. Ex: Restaurants in Rockford IL. If you want to know more about keywords ask your account representative who can give you information on choosing keywords for your business.
  • Category. You can choose five. Again you will want to make it keywords that people would search for online. Don’t get too creative with this field.
  • Choose your Service Areas and Location Settings. First you will choose if customers come to your business location or if you will travel to their location.
If you choose the second option, then you will choose if you want to keep your business address off the maps listing. If you choose this option you will then choose which zipcodes you service or a mile radius from your business location that you serve.

Take time to complete this section. The locations you choose are important.


7th Step

On the same form list,

  • Hours of Operation. If you are a business with a physical storefront be specific in this section. You can also enter split hours per day if your location is open during different shifts.
  • Payment Options: Check all that apply.
  • Photos: You will want to upload appealing photos of your location and appealing details of your storefront/business as possible. Make sure the photos are of good quality as they will most likely be a deciding factor in whether a consumer chooses your business. You have the opportunity to choose up to 10 photos so make sure you take advantage of it.
  • Videos:  If you have videos you can upload 5. They must be hosted on YouTube in order to do this. Take the URL (http://www._______) of the video on YouTube and add it to the Video field on the form on Google places. Videos play an important role in people searching online and choosing businesses. Ask your account executive about the role videos play in getting your business found online.
  • Additional Details: You can add details about your business like parking options, reservations required, etc. Take advantage of this data field option.

After you are done entering these data fields click the “submit” button.


8th Step

You will be brought to a screen to choose your verification method to verify our business listing. You have the option of receiving a phone call or receiving a postcard. The postcard can take up to two weeks. The fastes option is phone verification. Then click “finish”.

9th Step

You will be brought to a screen to verify your business listing. Enter the PIN you received by phone or by postcard. Hit “submit”.

10th Step.

Your business listing is complete. If you want to go back and edit your listing, click the “Go to Google Places” link.

Many of your local businesses are probably not aware this change has been made to Google Search.  It's very possible they still have a listing on Google Places because Google has been able to pull that data from a national directory like SuperPages. Be a true source of valued information for businesses that you network with and tell them to claim their business listing or create a Google Places Page.  Remember, information is power and if you are the source, the stronger your alliances will grow.

Business opportunities abound...Be observant and grow locally.

If you enjoyed this post on local search, check out,


Rebecca D. Levinson is a real estate marketing consultant with 18 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
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Real Estate Rookie
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local advertising
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Show All Comments
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Thank you all for your  kind comments....I will come back later to comment I am jammed back to back to back with presentations on site and off site :)

Nov 19, 2010 04:05 AM #26
Kellie Place
CENTURY 21 Chesser Realty - Oneonta, NY
Upstate NY's Real Estate & Land Expert

Thanks for the tips. I'm going to get right on that! Still figuring out how to max my SEO. Any advise is greatly appreciated! Keep up the greeat work!

Nov 19, 2010 09:11 AM #27
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Rebecca -- What a great tutorial.  I did this a while back and it was fun, and now it comes up automatically when someone googles my company.  Very neat.

Nov 19, 2010 04:14 PM #28
Kelowna Real Estate Lew MacDonald Realty Match
Facebook, Twitter, LinkedIn, YouTube - Kelowna, BC


Great post, Thank you!

Nov 19, 2010 04:41 PM #29
Erica Jolles
Round Table Realty - St Johns, FL
Specializing in St. Johns Cty and surrounding area

Rebecca, thank you for the info.  I had tried this once before, but was not successful!!  Will definately try again.

Best to you! - Erica J.

Nov 20, 2010 02:37 AM #30
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jerry- Glad you did.

Eric- You can get analytics from your dashboard and they are also emailed to you.

Mary Jo- Thank you and you bet they are....clash of the Titans.

Chuck- Good make sure if you have multiple locations to create a page for each location.

Jane- No problem I had an older account, but then created a merged one.

Steve- Thank you quite welcome.

Nov 20, 2010 11:15 AM #31
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Brent- That's how I like to get them and so that's how I like to create them.

Sandy- You can edit if you see something you missed.

Jerry- You're welcome...glad you found it useful.

John- Yup and it won't take that long either.

Barb and Sal-Nice to chat back with you.  I've been busy teaching old media new tricks :)

Nov 20, 2010 11:17 AM #32
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Livia- You're welcome thank you.

Dwight- Thank you for sharing that.

Gay, Rich and Patricia- Thank you both.  Glad you found it useful.

Hella- There you are :)  Woot.

Elizabeth- Anything to make a girl's life easier :)

The Weber Team- Glad to hear it, go to it.

Tamara- The reviews are aggragated and businesses cannot hide from reviews.

Nov 20, 2010 11:29 AM #33
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sue- You're welcome, come on board.

Praful- Well I am not an agent....but that's interesting I think others have had success.

Marc- You are very welcome.

Christine- It's important to get them listed properly.

Kellie and Lew- Thank you.

Chris- For many categories that map is coming up on short and longtail keyword searches.  Did you check out the QR code you can get now?

Erica- You're welcome.

Nov 20, 2010 11:36 AM #34
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Great details...this will help me as I continue on the path through the social media and global worlds.

Nov 29, 2010 10:56 PM #35
Andrea Guillot

Thank you very much for the detailed post. So many people will benefit from such a basic, step-by-step tutorial on adding their business to Google Places. Thanks!

Jan 18, 2011 06:23 AM #36
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Thanks for sharing your knowledge. This is an excellent tutorial, I've been wondering about this for a while.

Jun 19, 2011 11:56 PM #37
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great tip Rebecca.  Every one in business should do this.  

Jun 20, 2011 12:10 AM #38
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Rebecca I might need to go back to my profile on Google Places and make some changes. I feel like I either did something wrong or my profile is incomplete. Its been a looong time time. Had to stop by and say hello.

Jul 30, 2011 02:14 PM #39
Laguna beach real estate agent

Rebecca you shared the most valuable information for all business owners and i presonally think that all business owners have to do like this as soon as possible. Thanks a lot.

Jun 09, 2013 09:31 PM #40

Thanks for sharing information about Real Estate in Google Place....

Residential Property in Noida

Nov 12, 2013 08:35 PM #42
Thanks for the blog on property,it is very informative
Jan 16, 2014 06:29 PM #43
Really fantastic post is nice and always useful for all. Nice information about web designing and Web development services dear... keep it up Real Estate Service in Bhiwadi
Feb 17, 2014 02:14 PM #44
DLF New Projects in Gurgaon
yes what u said its great and more knowledgeable for us for more information click DLF New Projects in Gurgaon
Mar 03, 2014 05:26 PM #45
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Just checking in with you to see if you happen to know if Google is now charging to register a business listing.

It looks like the spammers hit the comments here as well.


Feb 06, 2015 10:28 AM #64
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