I thought I would take a moment to introduce myself.
You see, I write a lot about real estate. I write about things that happen in and around the town of Mahwah, Bergen County and New Jersey. I write about blogging, kids, dogs, events. But, it dawned on me... I rarely write about me.
Advertising, branding and marketing are my strengths. It is what I love to do. I love to develop a strategy that will help buyers and seller's come together. I have been doing that for quite some time and for many a well-known brand.
As a former PR/AD and Brand marketer for Lipton, I lead the team that designed the global tea & health strategy for the company's worldwide communications --- about all things tea. And, my "meet the tea-tasters" public relations program called, "What is HOT and COOL" about Lipton Tea featured tea-tasters from around the globe eventually blossomed into the Lipton Tea Institute featured today on Lipton Tea's current web page www.Lipton.com . Click on the button for Lipton Institute for Tea. I spent many a night on the road with our spokepeople pitching major media media about the benefits of drinking tea. (I still keep in touch with tea-tasters around world via eMail and social networks!)
The awardwinning - "Build a Better Salad" program helped promote the health and nutrition aspects of what you put in or on your salad. This nutritional ad/pr media blitz helped educate writers and their readers so they would get a better understanding of a person's daily healthy eating habits. This brand platform is still used today by Wish-Bone. See www.WishBone.com .
These are just two examples of major consumer brands that I have work on in my career as a marketing and branding strategist.
Today, over 84 % of buyers find a new home on the internet or via social networking.
I pride myself on my ability to market a property through great photography and personalized internet presence and relationship for each of my listings. I blog, I tweet, I am on facebook and TheBestofNJ --- to name a few. I am a "technology junkie" and "early adapter." I do this as a creative outlet for me - the closet marketer - as well as for my listings.
All the while, I have been designing, selling and buying real estate for as long as I can remember. I used to sit in the office of my grandparents real estate company and greet buyers or sellers as they entered the door. "How can I help you?" I would ask. Funny, I still can remember sitting at the typewriter ( yes, typewriter) banging on the keys. All jibberish on the paper but, it seemed real to me. And, I marveled at the hundreds of keys hanging on key hooks. I loved the sound of the keys clanging and dangling together with their paper ring tags. I was 3 or 4 years old.
In high school, I bucked a trend and took mechanical drawing and architectural design. I was one of the few women in my high school school to do so. A New Jersey high school, I might add. Are you smiling Mr. Restaino? My teachers helped cultivate a passion for art, design and architecture that I still use each and every day.
In college, necessity was the mother of invention. Not overjoyed with the housing options in New Brunswick. Yes, in the 80's. I pooled several students together and had them rent a house off campus. Ads in the student paper and student center, collecting and paying rent, etc. Thus my real-world real estate career was born.
Through the years with my husband, Gary Wong, we have been fortunate to design, renovate, build, rent and sell many properties. We have built two of our own homes in Mahwah and one at the Jersey Shore. Our daughter is currently studing architecture at Rensselear. And, our son who just entered high school wants to be a technology engineer or builder. And, they say the apples don't fall far from the tree...
Gary Wong and Pamela Stetson
Hopefully, you have learned alittle more about me.
I not only love a challenge and love marketing, I believe real estate is still an excellent long-term investment. And, I love to share that hands-on experience with my sellers and buyers.
Know the sales value of your next home * based on actual market comps.
Allow me to present a Comparative Market Analysis to you that is customized to your home, finances and your specific needs. This will give you detailed information about pricing and selling your home in the current market.
Lipton is a trademark of the Thomas J. Lipton Company and Unilever.
Wish-Bone is a trademark of Unilever