"House" is Not a Keyword - And Other Mistakes You Might Be Making

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Keyword Meta TagsI tweak a lot of websites and every time I start with the keywords, I find the biggest mistakes agents have done when setting up their website. "House", "Home", and "Real Estate"; these are the keywords most commonly used. These should not be keywords and they are not to be singled out in your meta tags.

"But, that's what I do! Shouldn't that be one of my keywords?" Not unless you want to compete with 18 million other agents all over the world. Keywords need to be clearly defined and intentional. Don't throw 50 keywords in there because you probably can't optimize a page that well for 50 keywords. Google likes about 6-12 keywords max per page. You probably can have unlimited amount of pages in your site, right? So use the best ones for your homepage and space the rest out over your other pages.

For example: "Sedona Homes" is a popular keyword for that area right now with moderate competition. The combination of the keywords is what makes it unique and specific. You don't want people from Alaska searching for "homes" and Alabama agencies come up. This makes no sense. You want to be specific to your area and exactly what people are searching for.

If a town or city itself shows a lot of searches but not a lot of competition then use it for your real estate site. "White Salmon WA" is a great keyword for real estate in the Columbia Gorge area because there was little competition but thousands of searches.

If rentals are big in your area, promote this with all the variations of keywords you can think of such as "Fort Rucker rentals", "homes for rent in Fort Rucker" and "Enterprise homes for rent". Each of these can then be directed to the page specifically for rentals.

One More Thing ~ Don't use your name as a major keyword unless you are very popular in an area and people know who you are by name from commercials or billboards. Less than 10 people per month probably search your name so go with your area and use your niche to carefully choose the best keywords for each site. Optimally, 2-4 words per keyword phrase is perfect.

** And Remember, I can do all this for you. Send me an email anytime and I would love to help you out with your Real Estate Website Marketing. Sales@personalseo.com

These other Blogs might help you as well:

"How to Use Backpage for SEO Purposes"

"Ok, So You Have a Blog..... Are You Missing the Major Mark Over Here Though?"

"Wondering How Long it will Take For Your Site To Rank on Google? Well, Keep Wondering....."

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Yvonne Burdette-Van Camp 11/26/2011 10:40 AM
  2. Kim Carlson 480-993-9384 02/16/2012 07:00 AM
Real Estate Sales and Marketing
Active Rain Newbies
Real Estate SEO
SEO for Realtors
Addicted to Active Rain
meta tags
keyword research
real estate keywords
choosing keywords

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David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Tammy, thanks for explaining key words, off to my site to correct it.

Nov 27, 2010 11:23 PM #6
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Fantastic David. Its just all too common a mistake most people make.  :)

Nov 28, 2010 12:10 AM #7
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

It's really hard to rank above the big guys. I'm in a small city and after a false start, I am starting to move up, but if I don't get to page one, the effort is basically wasted.

Dec 12, 2010 03:49 PM #8
Tommy Taylor
Taylor Properties & TexasForSale.net - Kerrville, TX
CNE- Texas Hill Country Realtor

Thanks for the great advice. I have been told to put commonly searched words or phrases as my keywords. I guess they didn't really know what they were doing or I misunderstood them. Thanks for the clarification.

Feb 01, 2011 05:07 PM #9
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Wayne  It is hard to go ahead of someone that has been at it for years. Stick with the longer more detailed search phrases and go that route rather then the big "Tigard real estate"

Tommy - You were a commenting fool last night!!! WHOO HOO.. You want to use the phrase Texas Hill COuntry for sale rather then Texas real estate. Go for the more detailed ones. And thanks again!


Feb 02, 2011 12:42 AM #10
t z
Buckeye, NM


Thank you for the great advice, I am currently working on building my website and this can be so overwhelming.  Your tips and advice are greatly appreciated.  I'm off to work on changing up my key words - YES, I DO have real estate in there, what was I thinking? :)

Feb 03, 2011 02:46 AM #11
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

As always great advice Tammy!  Sometimes keywords are different in different parts of the country too.  That's why I love Google keyword search.  I can ask Google if the keywords I think are being used actually are, AND if I have a chance of ranking for them...  Sometimes you'll be surprised at what you find out!

Feb 22, 2011 07:32 AM #12
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Tami and Pamela for your kind words. Google really helps decipher the best keywords to use and focus on. I would be lost without it. Thanks again



Feb 22, 2011 07:37 AM #13
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

I enjoy your straightforward, focused writing style. I'm putting some of your post together as a reference for some newbies I am working with, SEO 101 resources, something like that. I hope that's OK with you!

Mar 12, 2011 04:29 AM #14
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Yes, totally ok. Send them my way if they need personal SEO...  ;-)


Mar 12, 2011 08:11 AM #15
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Tammy, it is amazing how many people use "click here" as keywords! I myself was guilty of it until I learned more about SEO, but it's still a challenge to know just which keywords to pick...so many...


Jul 28, 2011 05:09 PM #16
Yvonne Burdette-Van Camp
To Buy and Sell Real Estate, see me at Southwest Missouri Realty - Springfield, MO
"Home"work, I have the Answers!

I am so trying to get this.   And yes, I use my name a lot, shame on me!    I am trying to keep it simple and get pushed ahead.   Not a good idea I see.   Thanks for sharing!

Oct 19, 2011 11:22 AM #17
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
Keywords is always a challenging topic. I think I've already done a decent job on this topic only because I've concentrated on it- for my website. I'll need to double check my blogs.
Oct 19, 2011 04:13 PM #18
Beverly Femia
BlueCoast Realty Corporation - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

Everyday I try to learn something new and today it's happening through you.  Thank you Tammy!

Oct 20, 2011 06:08 AM #19
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

SEO is a science, a sport and if you don't have the stomach, time or desire for it, you are the lady to hire to as Larry says "Git er dun".

Oct 22, 2011 01:14 AM #20
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

Thanks for the information. I just stumbled across this post today due to a re-blog and now have subscribed to your posts.

Nov 04, 2011 01:37 PM #21
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

I too just came across this due to a reblog and am glad I did. It seems like SEO is a matter of constant tweaking, revisiting and editing. I have to say I don't work on it as often as I should but at least I don't feel like I know nothing at all. LOL

Thanks for a great read.


Nov 26, 2011 11:44 AM #22
Jamie R. Bell
Bell Realty Group at Berkshire Hathaway HomeServices NEP - Glastonbury, CT
Your Central CT Realtor

Wow, another good post! I think I could read your blogs for days and still not have read them all. You have so much to offer, thank you!

Here's to a great 2012!

Dec 16, 2011 11:16 AM #23
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


Another bit of true wisdom. thanks and cheers cvc

Feb 16, 2012 07:10 AM #24
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

OK, this is really eerie. I start reading your blog and you mention Sedona Homes.  Then I check to see where it is linked!  That is my office.  I am a Re/MAX Sedona realtor®!  YIKES!  I have goose bumps.  

I know enough about SEO to know this is no coincidence!  But you do a great job of making it appear transparent to the SEO process!

Jul 10, 2013 03:36 AM #25
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