HOW TO CREATE A MASSIVE ONLINE FOOTPRINT FOR YOUR LISTINGS

Most real estate professionals tend to concentrate on building their own individual online identity (or if you're an independent broker/owner like me, building an online company identity).  There's nothing wrong with that.  When they can find you, they can find your listings and learn about your services, right?

But what about building a massive online identity for your listings?

What better way is there to get your properties out in front of the public?  And there's nothing that demonstrates more clearly to your sellers that you are giving them online exposure that few agents know how to do.

You can dominate the first half-dozen (or more) pages of Google for your Seller's address.  Here's what that looks like on the Web:

[Google search for "2984 North Shore Road, LaPointe, WI 54850" - Image by Madeline Island Realty]

Pages two, three, four, five and six of the same search look almost identical.  Each page is saturated with links to the same property.

In fact, today's search showed that the first twelve pages of results all predominantly linked to this listing.  My seller was able to view page after page of search results, nearly all of which pointed viewers to the seller's property.

Want to show a seller that you're doing all you can to market his or her property?  There's no better way than to be able to show them a hundred or more links to their listing.

This is the power of LISTING BY ADDRESS on the Web.  It seems so simple, yet for some reason I see very few agents doing this.

Here's what you need to do to achieve these results:

-LIST BY ADDRESS

Use the street address, city, state and zip code for each listing and make that street address your listing title.  When you blog about a listing, the address should begin the title of that post. 

Property titles like "Three bedroom charmer on Lake Superior" are nice, but they're not worth much in a Google search. 

-SYNDICATE YOUR LISTINGS

I'm not here to promote products or services, but my listings are syndicated via RealBird, TourFactory and other sites.  Those sites have their own syndication networks.  Take a look at the first twelve pages of my search above and you'll see how wide your "reach" can be using syndication.

-EMBED LISTINGS WHERE YOU BLOG AND ON SOCIAL NETWORKING SITES

Virtual tours of my listings are embedded in the right-hand margin of my ActiveRain blogs (yes, I have two of them, one for each state where I own a real estate business). You will see YouTube videos embedded in some of my ActiveRain posts, some of which were generated using Windows PhotoStory.  You'll notice that each listing by address which is embedded on my blog shows up in searches for any of the other properties that are also embedded. 

-LINK PROFUSELY TO YOUR LISTINGS AND BETWEEN LISTING SITES

I use a number of free sites to promote my listings.  These listings are promoted on ActiveRain, Twitter, Facebook, LinkedIn, Naymz and Google Buzz.  They also show up on YouTube, Craigslist, Kijiji, Trulia, Zillow, Previsite and Backpage.  There are many other free or inexpensive listing options too numerous to mention here.

Most syndication sites allow you to link to your own company or agent website, so you can still derive the promotional value and SEO benefit from listing by address.