It has come to my attention that some real estate agents are advertising that they've sold more homes than the average agent or 400 homes a year and other astronomical figures. My concern with this type of advertising is it doesn't disclose the fact that one agent didn't sell the home-but a team of agents and often an unlicensed staffer helped sell a home. I suppose from the marketing and advertising perspective this makes $$$ sense, but is it really honest to say that just one agent sold so many homes when in reality it was a team of real estate agents and assistants that helped sell it. This seems to be somewhat misleading advertising. What do you think?
Why is there so much emphasis on "Quantity" instead of "Quality." I guess it bugs me because I put a great deal of pride in my quality service and I do it as an individual agent -- not as a team. Not to say there is anything wrong with teams because they definitely have their place. I just wish that agents would be more up front and honest or at least disclose that it wasn't just one person who sold a home-- it was many, not to mention the other agent involved in the transaction. (But - that's another story. )
I would also like to remind everyone that just because an agent sells the most houses doesn't necessarily make him/her the best agent. I often see an inaccurate correlation between the two. From the potential Buyer/Seller client's viewpoint, which is more important "Quantity" or "Quality"?
The answer to that question is what truly matters!
"Your Atlanta Area Quality Service Certified REALTOR"