Does blogging generate leads? Here's proof.

By
Real Estate Agent with Warmath Real Estate @ Keller Williams North Atlanta

I see posts regularly asking if blogging has resulted in leads or closed business.  Well, i had an interesting blog related experience three days ago that i feel compelled to share so that others see the value in blogging.

I showed a house to a client; it wasn't a planned showing.  We just happened to be in the neighborhood looking at another house and saw this one, so we went in.  It turned out my client didn't like the house...no big deal.

Later that night I got a call from the listing agent asking for feedback.  I told her that it wasn't the house for my client and she explained that the seller was motivated and moving "out west" and had called her that day and said "move my house."   The listing agent encouraged me to bring another buyer.  I robotically said "I'll do my best." because she seemed like a nice lady.

Then i got to thinking.  I had blogged another listing i had see a couple of weeks ago; why not blog this listing and see what happens.  I'm still wondering about the value of blogging specific listings and would be interested in other agents' experience with that sort of thing.

Anyway, i posted a short entry on my blog (you can take a look here).  Two pictures and four short paragraphs.  That was about 9PM the other night.

At 10AM the next day, my phone rings and a young woman on the other end says: "My girlfriend who knows I'm looking for a house just emailed me a link to a house on your blog and said i needed to call you."

I laughed OUT LOUD and explained to the caller that (1) i can't believe that people actually read my posts, (2) that they are actually useful and (3) that she actually called.

I showed her the house that afternoon.  She may or may not make an offer on that one, but I have a new client for my blogging trouble.

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Rainmaker
471,920
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert

Kevin,

Great story!  We never know where our next buyer or seller will come from.  I'm going to give it a try myself for a very motivated seller.  If it does anything I'll let everyone know.

Good luck with the buyer.

Nov 09, 2006 12:58 PM #1
Rainmaker
1,181,990
David Spencer
Keller Williams Northland - Kansas City, MO
Show Me real estate in Kansas City
Don't let your blog down. Yes there is a Santa Claus.
Nov 10, 2006 04:09 AM #2
Rainmaker
364,605
Colleen Irwin
Retired - Irondequoit, NY
Creative Real Estate Solutions...
 I am regularling getting calls/emails from consumers.  Nothing has gone to contract, but there is potential on a few....   This is a great resource!
Nov 10, 2006 06:59 AM #3
Rainer
24,919
Pete Willner
Broker Direct Real Estate - Murrieta, CA
That's great......I hope it pays off for you with a sale.

Pete Willner
Who Will? Pete Will!

Broker Direct Real Estate
Murrieta, CA.
www.PeteWill.com
Nov 10, 2006 02:23 PM #4
Rainmaker
1,074,139
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Some people have all the luck.  I use a pretty robust ad campaign that drives people to my website.  I haven't had anyone call me from my blog.....think I need to put pictures and a listing to get results?

Nice job!

May 11, 2007 09:52 AM #5
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Rainer
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Kevin Warmath

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