Roost Social Media Toolkit for Facebook

Real Estate Agent with Fathom Realty West Sound WA State 52404

Okay, so lately, everyone and their brother has been telling you how wonderful Facebook is for making meaningful connections within your sphere and attracting potential clients. And even though you’re still trying to adapt technology from the 90′s, you reluctantly relent, and join the ever-growing masses of Facebook friends.

Suddenly, you’re overwhelmed with an avalanche of questions:facebook-roost-real-estate

  • What’s the difference between a personal profile and a facebook page?
  • Can everyone and God see my pictures or what I write ?
  • Do people really care about what I’m doing? (Status Update)
  • Why would I want to ‘Poke’ someone? And if I do, will it hurt?
  • Does my profile picture make me look fat?

While I am personally a HUGE fan of Facebook and a firm believer that it can be effectively leveraged to grow and promote your business, I also realize that it can tend to be a bit overwhelming to those who are new to social media/networks.

roost-social-media-tool-kitEnter the beauty of Roost.

Roost is a San Francisco-based technology company that helps local real estate professionals get more business from social media, and in particular, through Facebook. Roost was founded in 2007.

Yesterday, I had the pleasure of chatting with Derek Overby, Senior Director of Marketing & Social Media at Roost. I’ve known Derek for a number of years through my involvement with various national events and conferences. He’s a 14-year veteran of the real estate and technology industry, having previously served as Vice President of Marketing for Intero Real Estate.

Derek is passionate about social media/blogging, but also understands how it can be practically applied to everyday business. Additionally, he is also responsible for broker and agent training on the Roost Social Media Toolkit which includes teaching webinars and producing training materials to help users better understand and implement the Roost tools.

According to Derek, Roost currently boasts over 23,000 users of its FREE basic level product.

During the recent NAR Convention in New Orleans, we offered attendees a discounted advance access to our Premium Toolkit (the official launch isn’t until November 23rd). We signed up more than 70 agents right there on the spot during the expo. People kept coming to our booth, listened to the value proposition, and pulled out their credit cards! Since the convention, we’ve had a couple hundred more who have signed up.

The Roost Social Media Toolkit, built for use within Facebook, empowers real estate agents, real estate brokers and other local service professionals who rely on word-of-mouth marketing to approach social media with greater confidence — and better results.

(Double-Click Images for Enlarged Viewing)


It consists of 1)  a Real Estate Tab for your Business Page:

This tab allows you to import data from Altos Research, Zillow,, and WalkScore. You can also upload four (4) of your own listings.

2)  A Publishing Feature that allows you to syndicate and time release content to your Page:

3)  And access to the Roost Academy, where you can attend FREE webinars, watch informative videos, or find helpful FAQ’s:

The Roost Academy offers FREE instruction on Facebook basics, not just Roost tools.

The Premium Roost product offers a number of value-added enhancements that easily justifies the reasonable monthly subscription fee:

The Roost Social Media Toolkit enables professionals to:

  • Establish a professional, brand-enhancing presence on Facebook
  • Deliver relevant, engaging data to their connections (and their connections too)
  • Expand their sphere of influence & connect with new prospects
  • Convert prospects to clients
  • Leverage existing clients for online referrals
  • Save time, rather than waste it

The Social Media Toolkit makes these processes simple and measurable so users can focus on what works. It is sophisticated enough for social media masters and easy for new users to understand.


For additional information, go to the Roost Website, or follow the Roost Blog HERE!

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Rich Jacobson is a licensed real estate professional providing Relentless Representation and Knowledgeable Empowerment for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at, SoundBiteBlog, Everyday CK, HomeByHarbors and Crabbing in the Hood, or e-mail:

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Virginia Hepp - Mesquite NV REALTOR
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Rich, I haven't heard anything about Roost in awhile - sounds like I might be missing out on something good!

Nov 19, 2010 08:34 AM #1
marti garaughty - Montreal, QC
a highly caffeinated creative type...

marti garaughty, The Art of Marketing YOU

Nov 19, 2010 08:45 AM #2
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Thanks, Marti!....

Nov 19, 2010 09:45 AM #3
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector


I go into facebook a couple times a week, but I just do not have enough time for so much chatter, at least not while working here too.

Nov 19, 2010 11:16 AM #4
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rich ,great information, now I have a question: If you use Roost does that make you a Rooster? Where have you been, its been a while....

Nov 19, 2010 01:01 PM #5
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

This is great information. I've bookmarked it for future reference. So much to do, too little time to do it...

Nov 19, 2010 03:55 PM #6
Nick Bastian
Realty Executives - Tempe, AZ
Real Estate Agent - Tempe

Gotta love what the cool people at Roost are doing! It's cool that derek truly understands what agent want / need to do to improve their business...

Nov 19, 2010 05:50 PM #7
Courtney Cooper
Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office - Seattle, WA

I have to admit that I have not gotten into Roost, but I know I have been missing out...  Thank you for the reminder - I have looked on from a far at some of the cool stuff these guys have been doing.

Nov 20, 2010 06:33 AM #8
Amber Boyd
Novus Real Estate - Wylie, TX

this is a great post!

Nov 21, 2010 01:23 PM #9
Not a real person
San Diego, CA

With just 36 days left in 2010, Zoey the Cool Cat and I just wanted to stop by and wish you a very Happy Thanksgiving. Hope it’s a great one, with lots of fun and food with family and friends!

Happy Thanksgiving!

Nov 25, 2010 06:24 AM #10
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID
Broker / Owner - Progressive Realty Corporation

I missed this booth in New Orleans so I am researching it now.  It sure looks like a cool program for my company here in Boise.  I wonder if I can take my existing page and plug it in or if it is designed to start fresh?

Jan 05, 2011 11:52 PM #11
Maggie Dokic | Miami, FL | 305.81.HOUSE (46873)
eXp Realty LLC - Miami, FL
GREEN, CDPE, SFR, Pinecrest | Palmetto Bay |

I feel like I'm in a time warp looking at the date of this post. 

Thanks for the post Rich.  I need to check Roost out.  I joined FaceBook before my teenagers did but that doesn't mean I use it for all it's worth. 

Jan 17, 2011 09:36 PM #12
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

I missed this the first time around and have not heard of Roost!  I will be checkign it out!

Jan 17, 2011 10:37 PM #13
Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Reading your post and the following comments confuses me.  How do people comment on a date prior to the post?  Rich you are totally amazing. 


Jan 18, 2011 01:36 AM #14
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Interesting Rich.  While I dn't do the face book site, this does sound interesting enough to check out.

Jan 18, 2011 03:38 AM #15
Christianne O'Malley
RE/MAX Realty Affiliates - Reno, NV
Exceptional Service - Delivering Results in Reno!

Rich - Incredible stuff! I am going to go check this out because I use FB quite a bit for business - I have two hyperlocal business pages along with my own personal page. I am excited about seeing how this can integrate into the biz pages.

Jan 18, 2011 11:17 AM #16
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