Are your goals mediocre? What happened to audacious goals?

Real Estate Agent with Powered by: Real Broker LLC 50781-90

In my local area of Madison Wi. I speak to many agents when i am selling homes.   And i can tell you very rarely, do you ever find one who has big goals.  Sure everyone wants to "do as well as last year", "double last year's production in 5 years.  


I rarely come across anyone with huge audacious goals.  500 transactions.  1,000,000 GCI,  or even NET Income.  


I have wondered why?   

And I have come to observe the reason is because there are no role models in this market.  I mean we have a couple of agents who are selling 30 million or so.  That is a nice number, but not outstanding.  

Most of us are star struck at the top agent in our office.   "If i could only be like them" Many of these so called top agents sell between 5 and 10 million.  That is a very modest volume and totally inadequate to base goals on, So goals are set accordingly low.  

I was like any other at my old company.  Aspiring to be a 5 million agent.  Getting outside our community, i have spoken to agents especially at Keller Williams  and seen them walking across the stage for awards selling upwards of 50 million, some over 500 million, it opens the eyes to what is truly possible.    

Now agents, I ask you to reconsider what you truly want out of life.   Reconsider your goals once you have looked at the following:- 


I ask you to forget what we call limiting beliefs.  I wish i could sell x million (say 3-6) a year.

I don't want more business i am too busy for what i have.    If you do the right things, then you will be able to pick the best leads and sell more efficiently.

Only I can service my customers as well as i can.  Truth, If you select the right people and train them well, they will look after customers better than you. 

Instead why not ask, "how can i get to 30 million or 60 million?  

The truth, is that is you have the drive, then you can achieve it.   Here is what you need.  I am going to relate how Keller Williams fills these needs, I am sure other companies do.   That is up to you to decide.   

Mind Set.  Starts off with your "Big Why"  What will drive you to do the right things, and what will keep you doing them?

Mentors.  People to guide you.   Now there is no point in having a mentor who only does 3-5 million, ie the top one in your office.  Their models will never be "big" enough.

Find one, or many mentors around the country who can help you. Keller Williams Culture is about sharing. Showing others how to be successful.  

Models,  I just mentioned Models.   Yes.  Models are what you use to build any size business.  To build a big business you need big models.  No good copying someone's little model.

Ability.  You need ability?   You do at first.  But ability only gets you so far.  You can learn scripts and models to overcome that.  Desire trumps ability. 

Skills: Top agents need to continually hone their skills. There is a very subtle difference between being 1st and 2nd on a listing appointment.  Skills can be learnt and practiced.  Keller WIlliams has the top level training, coaching and masterminding to achieve greatness.

This may come across very complex to an ambitious agent.  But if this appeals to you.   Feel free to call me.  I would love to show you more of how you can break thru your glass ceiling.  Any one can, not all will.  



Keller Williams is built on Big Models  

But having been around 3  companies and experienced this company for many years, I just see Keller Williams value proposition just getting better and better.  

And just to be fair.   A truely talented agent will be successful where ever they have a licence sitting.  

It is my belief, that Keller Williams can take an average agent (for example me) to a high level.  

But it can also take a truely talented, business oriented or ambitious agent way further that they could go on their own.  



Posted by

Guy Lofts CRS,  is a long-term area resident who has been helping people make sound housing decisions since 1993.  Guy is a past president of the Wisconsin Chapter of CRS, the Certified Residential Specialists.  A leader in technology, having had his first personalized web page in 1995.  With a first Blog in 2006,  Guy has provided training with in his office and is to present a training at past Wisconsin Realtor conventions.

His passion is helping people improbe their quality of life through Real Estate.  That means whether you are in real estate of ust want to invest of buy a home, we can help you.

Real Estate Guy @ eXp Realty Madison 

Helping Buyers and Sellers in Madison WI  Search all homes for sale, Madison WI


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Comments (3)

Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

It was interesting to realize as I read through this post that you sounded more and more like a Keller Williams agent as I read deeper into the post. Frankly, your language was a dead giveaway. I'm not bashing it. I'm a KW agent and have about $10,000,000 in closed sales this year. Yet with our high average home price, that's really rather low for our market.

Dec 07, 2010 05:24 PM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Guy ~ I like the model of this blog post.  I hope you don't mind if I follow it for my business as well.  I plan on a HUGE year, as I do have AUDACIOUS GOALS! 

Dec 17, 2010 07:21 AM
Real Estate Guy in Madison, Wisconsin
Powered by: Real Broker LLC - Madison, WI
Real Estate Guy

Laura, I love that you have audacious goals.  No problem to borrow the model.  Have you read the Red Book, It is adaptable to any business. 

Dec 17, 2010 03:07 PM

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