Listing your home during the holidays is one of the best times of year to do so. Why?
Guests --- also known as buyers --- are welcomed into your home when it is fully dressed, so-to-speak. Buyers will be welcomed to festive decorations, warm smells, fresh baked goods on the table and many more special details not found at other times of the year. People tend to keep their home neat & ready for guests at this time year as well so, seller's are naturally prepared for showings. Tables are dressed in their finest table cloths or linens and the finest china and dinnerware is set out for all to see. Fireplaces are roaring. Lights are sparkling. People touring the home will get a warm and festive feel for the home.
Okay, they may get that warm-fuzzy feeling but will they buy?
The answer is a resounding, YES!
Buyers looking for homes at this time of year are motivated to BUY. They tend to be relocating; they are pre-qualified and they know exactly what they are looking for. So, you may not have as many "sight-seerers" but those that do make appointments to see your home will be true buyers.
And, if you are marketing your home during the the winter or holiday period, make sure you make the time to show your home. Have your agent set pre-determined weekend times on Saturday and Sunday so that your home will be available. It does not have to be every weekend. Plan ahead with your realtor so everyone knows what to expect; how to advertise; and when buyers call they will know -- in advance --- that the home can be shown. What a pleasure!
If you are thinking of selling your home --- why wait for the spring market?
1. There is less competition amongst sellers for buyers.
2. Winter prospects ARE serious buyers.
3. Your home looks, feels and smells TERRIFIC during the holidays.
4. You may receive more money for your home because there are LESS homes on the market.
5. You control the showing hours and times. You will know, based on advanced schedules, when
your home can or cannot be shown. And, schedule advance "by appointment only" showing times.
6. January is traditionally the biggest transfer month & you must be listed in order to capture
this selling opportunity.
7. You may have LESS showings but these buyers tend to be more qualified and motivated to buy.
8. Your home is dressed-up and ready to welcome the new owner.
• Price your home properly. When it comes to selling a home, it's important to keep in mind that value depends on what the buyer is willing to pay for your property and many factors contribute to their perceptions. Prices depend on local characteristics such as job opportunities, housing supply, school systems and more. Sellers should stay realistic and set the price with a REALTOR® who can help determine which factors are at work in a given marketplace. Also, the time the owner "must" sell or the amount of repairs the home needs can play a large role in setting a fair price. Overpricing property is a common mistake that can turn off potential buyers immediately, make competing homes look like better values and have buyers make false perceptions about your willingness to work with them. For more great tips www.realstorynj.com
Look for a future blog that will share tips for decorating your home during the holiday season! And, remember, if you are thinking of selling your home, there is no need to wait for the spring --- your home may be in "best in show" this winter.
For more information about selling your largest financial asset, contact me at 201.675.1618. Or via email at CupaT@aol.com.
Copyright Pamela Stetson 2010