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September 2007...
with so many people joining AR each week, it's nice to see so many great ideas and contributions from new members.
Also, if you haven't seen it, check out an article in this week's Broker Agent News titled Real Estate Agents Should Brand Themselves Like Their #1 Listing To Grow Their Business I love the line about "branding is what people say about you when you're not around."
There are a lot of interesting new posts to get to this week so let's get started...
The idea of the week goes to 2 people. First is Recipe cards-Use them like your buisness card... by Penny Florence. The second is Conventional Marketing To Get Subscribers To Your Blog by Ginger Wilcox.
These are 2 great examples of simple, clever and effective ways to put and keep your name in front of prospects.
In no particular order, here are some of the outstanding marketing posts from the past few days...
- A New Perspective on Closing Gifts by Diane Adler
- Do Boomers & Classics Even Know How to Use a Computer? by Bobby Carroll
- Marketing ideas for 50+ clients by Hilary Shantz
- Marketing to FSBOs so that they will remember you. by Karen Luke
- 4 Things You Need to Know to Build A Successful Real Estate Brand! by Lola Audu
- What Is a Personal Brochure ... and Why Should You Care? by Kay Steele Faulk
- What Does A Virus Have To Do With Marketing? by William Johnson
- It's a Small World and We're All Connected - Virally by Tracey Thomas Calabasas
- A Brilliant Sales Technique - So Simple, Even A Child Can Do It by Adam Waldman
- Real Estate Advertising: The Down and Dirty on the Effectiveness of Traditional Methods. by Gary Bolen
- REFERRALS take time but are worth the commitment. by Alan Mills
- How to Get Business by Farming Your Market Niche by Margaret Woda
- We tried, but couldn't sell Crest for $35.00 a Tube! and
- The $35 Crest Experiment: Why it Failed - The Difference between Marketing and Advertising. by Gary Bolen
Erion Shehaj wrote an interesting article asking if blogs will replace websites. Check it out in his post The Funeral of the Website
special mention
This week's special mention goes to Midori Miller for Mr. and Mrs. Consumer....We Have Lots in Common! and to "Woo Hoo Sally" Cheeseman for No Secrets, No Lies: Honesty Means the Whole Truth
Both of these very well written posts deal with how we relate to clients and the importance of honesty and the commonalities we have in those relationships. These are definite must reads!!!
With all the talk, questions and posts about SEO(search engine optimization) going on here on AR, in the next few weeks I'd like to go a step further and talk about what happens once you make into the top 10 position of Google, Yahoo, etc...
When people visit your website do you have anything in place to start a relationship with them, even if they aren't ready to buy or sell a home?
Most of us are living pretty hectic lives with very limited time and very short attention spans. If you don't capture their attention, give them a reason to interact with you and start a relationship, you might never get a second chance so...
In the next few weeks I'll be showing some examples of stuff I'm doing to interact with my own website visitors. Whether you're a realtor, a stager, a mortgage broker, a virtual assistant, a home inspector or an abstract painter... marketing is still marketing and our success is all about the strength and quality of the relationships we build with our clients and potential clients.
I've been testing some fairly innovative stuff to get my name out there and to keep it in front of people who stumble onto my site, so stay tuned to my blog for examples of how you can steal my ideas to do the same for your own biz or website.
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