Home > Blogs > Missy Caulk > Ann Arbor and Saline Michigan Real Estate

Does Your Image Need A Make-over?

By Missy Caulk

Real Estate Broker/Owner with Missy Caulk TEAM

November 22, 2010 02:33 AM

Last night I was flipping channels back and forth from the American Music Awards and.......(your guess)

Recently I bought Taylor Swifts new CD, Speak Now (which I love). When Taylor Swift came on to perform....I should say came down...from the stage on a piano singing my favorite song (Back to December) I was excited my channel flipping worked.

Taylor Swift new look Regardless she had a brand new look, long straight hair, different tone and looked amazing.

But, her Voice was just as amazing.

So what does this have to do with Real Estate?

I mean this is a real estate community right? And we know if we post on religion or politics we get nasty comments. LOL

Taylor had a new look.

Does your blog or web-site need a new look?

Now is the time of year, as we are looking at our marketing in 2010, business plans and reflecting back on what worked, what didn't, what we can cut from our budgets, what we can add to.

Do we our blogs need a make-over?

Do our headers?

Does our web-site?

Are you thinking about changing your image?

I am.

You see, Taylor Swift changed her image but not her voice, or her music.

Sidebar:

When I got home from NAR, I couldn't find my glasses, looked and looked and looked. Since it was time for a Eye Dr. appointment anyway, I went ahead and changed the frame style.

After going through all of this hassel, dragging my daughter around, taking photos of me in different frames, agonizing, deciding, ordering....I found the old ones...in my brief case.

Now who puts glasses in a brief case? (my dog had jumped up and chewed them up, popped a lense out. Since many of my blogging buddies know me by those gosh darn glasses, and they couldn't get fixed before RainCamp, I threw them in my suitcase.

Changing your image, is not changing your Voice or who you are.

Re-Evaluating your online presense can be good.

Flickr Photo Credit

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Ann Cordes

Century 21 Randall Morris and Associates, Waco - Waco, TX

Home Ownership is Not a Distant Dream

Missy, my tech support guy (the husband) is currently remodeling my web site. And I am planning a new advertising picture and slogan. Getting stale is for bread.

Nov 23, 2010 01:28 AM

Lori Cain

Own Tulsa - Tulsa, OK

Midtown Tulsa Real Estate Top Producer

Actually am in the process of a web makeover now and very excited about it. Glad you found your glasses!

Nov 23, 2010 01:54 AM

Michael Setunsky

Woodbridge, VA

Your Commercial Real Estate Link to Northern VA

Missy, Taylor looks like she has grown up. Maybe it is time for a web site make over. Thanks for the reminder.

Nov 23, 2010 02:02 AM

Bruce & Sandy Soli

Sierra Sotheby's International Realty - Incline Village, NV

Tahoe Lifestyle Experts

I still like it when I look in the NEWSPAPER and see agent's photos from more than a decade ago. What do their clients think when they actually meet them? hmmmm

Nov 23, 2010 02:42 AM

Teresa Boardman

Boardman Realty - Saint Paul, MN

I usually plan for a major make over every two years with smaller updates in between. To date I think I have started each of my blogs during the slow time over the holidays. That is also when I learn new things. I read books, take classes etc.

Nov 23, 2010 04:42 AM

Faye Y. Taylor

StepStone Realty, LLC - Floresville, TX

Country Living with City Convenience -Wilson Co TX

I did not actually know if it WAS her she looked so different.

Keeping it fresh is always a good idea. But maybe not too much of a change that we lose our branding.

Nov 23, 2010 04:57 AM

Kirsten Mellinger

SkyView Real Estate - Simi Valley, CA

Ventura County Real Estate

Bruce & Sandy....shocked at aa decade old photo??...I've seen 20-30 year old photos! (bad when you can tell it was taken in the 70's) YIKES!!! definitely time for some updating! haha

Nov 23, 2010 05:07 AM

Noah Levy

Coldwell Banker - Highland Park, IL

Coldwell Banker Highland Park IL

Missy

I actually just had new professional pictures taken - it was time - I am now reworking my website. Change is not easy - but once you start making changes it feels good! Great post

Nov 23, 2010 10:07 AM

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

Missy - thanks for this timely post. As I look forward to 2011 there are lots of changes I see myself making. Here's to change and to success!

Nov 23, 2010 04:15 PM

Sharon Miller

Ruoff Home Mortgage - Syracuse, IN

Warsaw & Syracuse Indiana- Conventional, VA, FHA, USDA Home Loans

Hi Missy, I have been making changes over the past couple of months to my wardrobe and it is amazing how many people take a second look. Thanks for the post and Happy Thanksgiving!!!

Nov 23, 2010 11:01 PM

Steve Scheer

Realty Oasis - Metro Brokers - Highlands Ranch, CO

Highlands Ranch Real Estate - Denver Real Estate

Right on Missy, Its important to constantly be aware of our image and how we are delivering our message.

Nov 24, 2010 02:48 AM

Chris Smith

Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON

South Simcoe, Caledon, King, Orangeville Real Esta

In this brave new world, we need to be continually improving, trying to see trends and meet future needs to succeed. Revemping our websites is refreshing our entrances...

Nov 24, 2010 11:33 PM

Justin Dibbs

Fairway Independent Mortgage - Ashburn, VA

Mortgage Advisor

I'm always thinking about changing and tweaking, probably too much though. I'm glad to see there are others who aren't afraid to make steady updates to their image.

Nov 25, 2010 04:41 AM

Sharon Lancaster

Sage Executive Group Real Estate - Kelowna, BC

SRES, Realty Executives Okanagan

I am about to embark on a new (2011) campaign, and would like to relocate my website from a traditional RealPages template style - to a sleek, efficient and cost effective Word Press. Does anyone know any good hosts for WP sites??

Nov 27, 2010 01:07 PM

Missy Caulk

Missy Caulk TEAM - Ann Arbor, MI

Savvy Realtor - Ann Arbor Real Estate

Many people use and like Blue Host if you are just looking for a self hosted company. If you want someone to design or create a custom site for you, I recommend 210 Consulting, Jeremy Blanton or Dakno.

Nov 28, 2010 12:28 AM

Petra Norris

Lakeland Real Estate Group, Inc. - Lakeland, FL

Realtor, Lakeland FL Homes for Sale

Missy - I had no clue that Taylor changed her looks - I wish I had her hair :) - I needed a makeover for my AR blog, outside blog and WP Blog (header) and love the look now, thanks to Inna and Jon. I also learned a lot from Katerina's SEO Bootcamp class when it comes to creating or changing my website/blog. AR is such a great platform of learning, growing and friendship.

Nov 29, 2010 11:31 PM

Krista Fuchs

Prudential Fox & Roach - Exton, PA

Chester County Realtor - (484) 459-8025 - Home Buying and Selling

I noticed Taylor changed her look and she looks amazing! I need to change my photo on my business card for sure. The picture is 5 yrs old and several hair styles ago!

Nov 30, 2010 12:55 PM

Paula Henry

Home to Indy Team @ HomeSmart Realty Group - Avon, IN

Realtor - Indianapolis Real Estate - 317-605-4174

Missy -

I haven't been here in awhile and was inspired by two of your posts now. I am completing a new website makeover; hopefully live in a few weeks. I am also changing my blog and my hair. I have two pair of glasses for now, so need there. Can't wait to see a picture of you in your glasses! Thansk for being an encouragement!

Dec 01, 2010 03:10 PM

Anna Tolstoy

Coldwell Banker Residential Brokerage - Natick, MA

Missy, great reminder - everything needs a change once in a while, even if it looks good at the moment. If people are too used to the look - they overlook, hence our blogs and websites need face lifts!

I like Taylor better with straight hair. I just colored my hair blond. "blonds sell more real estate", right?

Dec 02, 2010 10:57 AM

Christine Donovan

Donovan Blatt Realty - Costa Mesa, CA

Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I'm in the middle of contemplating a major face lift on my business and my company. More later on that and am taking advantage of the time of year.