How to Use Backpage For SEO Purposes

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I am not talking listings here, but how to use for SEO (search engine optimization) purposes on your site or blog.


There are rules when it comes to Backpage and as some have found out, certain Brokers listings cannot be displayed in all states. (Check with the rules for your state) BUT, you can however advertise YOU on Backpage.

Make sure when you post a SERVICE that you click through to your area of specialty and click the real estate text under SERVICES. This is not a listing you are posting but your real estate service for that area. If you are a buyer's agent, go with that. And expert in selling, market that. Whatever you do whether it be VA Loans, Foreclosures, short sales or auctions post your ad under services so that you are following the guidelines of Backpage.

With Backpage, you can throw in as many links as you want and talk about your services plus provide a heading or title that directly tells clients what you do and where you do it. It's best to use your main keywords in the title so when a client searches for those, it will pop up on the first page.

Backpage does post to the first page within 24 hours typically but it depends also on how much competition you have for that area and keyword. As with blogs, titles matter and being specific to a phrase or keywords gets added attention from the search engines.

There are about 4-5 links directing traffic throughout the site and the title is major keywords that will get searched for. Plus this is a great way to create more backlinks from a variety of IP Addresses instead of just a couple of the same over and over.

Yes, it's even more fantastic when you get an actual human lead from your Backpage ad. But search engines as well see your anchor text and your linked keywords and will value your site that much more.

And remember, I can do this for you as a real estate website marketer. Visit some of my other sites for examples of my work:

These other Blogs might help you as well:

"House is not a Keyword... And Other Mistakes You Might be Making"

"Ok, So You Have a Blog..... Are You Missing the Major Mark Over Here Though?"

"Wondering How Long it will Take For Your Site To Rank on Google? Well, Keep Wondering....."

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Keith Vermilyea 11/24/2010 04:21 PM
  2. Pat Yoest 12/27/2010 12:16 PM
Real Estate Sales and Marketing
Active Rain Newbies
Blogging & SEO
Real Estate SEO
SEO for Realtors
backpage seo
how to use backpage
backpage real estate

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Hillary Kinnison
Keller Williams Coastal Realty - Dover, NH

Do you see a lot of activity from Backpage?  It isn't something that seems to have caught on in our area.

Nov 22, 2010 07:03 AM #1
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

I do get a few emails from it but I do this for all my clients all over the country. So it really depends on where you are. BUT, backpage does get cached by Google often which means even if people are not on Backpage, the ad will still show up on Google and your keywords linked in that ad will get cached bringing Google and eventually actual people back to your site to search or contact you. :)

Nov 22, 2010 07:10 AM #2
Bryan Robertson
Intero Real Estate - Los Altos, CA
Broker, Author, Speaker

The suggestions you post are really some of the best I've seen on here.  Great solutions that are easy to implement.  Thanks!

Nov 22, 2010 05:09 PM #3
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thank you Bryan. As well as maketing for my clients I also want to give practical tips that can help and I don't want to give fluff that no one cares about. Although, sometimes fluff is just plain fun! :)

Nov 22, 2010 11:51 PM #4
Keith Vermilyea
Home Buyers Marketing II, Inc. - Boise, ID

Great info Tammy.  I just started using backpage but am uncertain as to the impact in my area, Boise, ID.  I am going to check out the sample ad to be sure that what I am doing matches up with it.  Thanks again...

Nov 24, 2010 04:20 PM #5
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

I use Craigslist all the time, but just recently discovered Backpage.  Thanks for pointing this out...I will start using backpage tomorrow.

Nov 25, 2010 06:27 AM #6
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

Great Post!  I was using Backpage but have not used it recently...I have this bookmarked to check ou t!!! 

Nov 25, 2010 10:31 AM #7
Rhonda Burgess
Southern Living Realty Partners - Smyrna, TN
Moving to Nashville TN Real Estate Specialist

I usually post my listings but I had missed the services section.  Thanks for the heads up.

Dec 01, 2010 04:28 AM #8
Tommy Taylor
Taylor Properties & - Kerrville, TX
CNE- Texas Hill Country Realtor

I had never even heard of backpage until this post. I guess I am going to have to go check it out. Thanks for all the great info on your blogs- hope to be added to your list of check out my work soon.

Feb 01, 2011 05:13 PM #9
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Excellent suggestion, I used to advertiseon Craig's list until I learned the links were no-follow. Still some of them do get indexed...But back to the topic, it's not about getting hired so much from backpage, it's about the backlinks~!

Mar 12, 2011 04:59 AM #10
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Exactly Rich!!!

Mar 12, 2011 08:08 AM #11
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I didn't realize I could do this. Thanks for the tip.

Mar 17, 2011 07:03 AM #12
That is a great roofing comment. Where do you buy roofing flashing?
Jun 13, 2011 03:42 PM #13
Carol Barron Cross
Sunflower Homes & Equestrian LLC

Thanks you, Tammy. I value your post. Please continue. I have used Backstage before and like everyone else, got onto something else and forgot it was there.

Aug 06, 2011 12:28 AM #14
Ehsan طراحی سایت | طراحی وب سایت آذرین
Cigna - Akutan, AK
طراحی سایت

Thanks Tammy, that was a great article

Sep 10, 2016 12:47 AM #15
Bill Martin

Thanks Tammny to share this article with us. I really appreciate it.



Thanks & Regards,

Jan 13, 2019 05:52 AM #16
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Content Marketer, SEO Teacher, Website Fixer
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