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Value of a Client-Priceless!

By
Real Estate Agent with Desert Properties Realty

The value of a client is absolutely priceless.  Why spend so much time trying to cultivate new clients when you have past clients that are deserving and need your attention?  So many of us are afraid to pick up the phone and say "hello" to a past client but I find that when I do the response is warm and welcoming.  It costs ten times as much to generate a new lead, while a past client already trusts you (assuming of course that you did a great job for them) and sees the value of working with you.  I recently iisted a home that came from a referral from a client that I met over 15 years ago.  They had purchased a few homes with me and then referred me to a family member to sell a home.  Keeping in touch with your clients is a MUST!  

This is the perfect time of year to get out there and say "Hello" to your customers, bring a small gift for them, the Dollar Store is loaded with ideas.  You might be surprised by what happens!!

Posted by

Carol

 

Desert Properties Realty

1490 S Price Road #204

Chandler, AZ  85286

"Serving Metro Phoenix and surrounding communities since 1991"

 

My Website

Comments (6)

Terry Thorpe
Horizon Realty International - Siesta Key, FL

I just called an old client/buyer 10 minutes ago who was eager to start looking again... a little to my surprise.

So you are right! Staying in touch is not a bad idea. Even if prior transactions didn't materialize, conscious buyers or sellers will recall your efforts to help them achieve their goal.

 

Nov 22, 2010 09:34 AM
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Carol, great post and so very true.  These are out inner circle club.  Happy Thanksgiving!

Nov 22, 2010 09:37 AM
Carol Letcher
Desert Properties Realty - Chandler, AZ
Owner/Broker

OHHHH!!!! I love it!!! Good luck Terry!

Nov 22, 2010 09:37 AM
Carol Letcher
Desert Properties Realty - Chandler, AZ
Owner/Broker

Judith, thank you and have a wonderful thanksgiving!!Our "inner circle" is what keeps us going!!

Nov 22, 2010 09:38 AM
Keith Vermilyea
Boise Homes Realty brokered by Found It LLC - Boise, ID

Great advise Carol - I admit this is a real weakness in my business plan but this really is the perfect time of year to reconnect with past clients, especially when you have a small gift in hand.  Thanks for a much needed kick in the pants!

Nov 22, 2010 10:23 AM
Carol Letcher
Desert Properties Realty - Chandler, AZ
Owner/Broker

Keith...nice to see you again!!Yes, perfect time of year..My goal is to see at least 50 of my past clients before X-Mas..

Nov 22, 2010 10:33 AM