Many SEO practitioners, RealtyTech Inc. included, recommend that their clients use what is known as article marketing to be ranked high in what is called "organic" search results.
Organic results are those listings you see on a results page that are not PPC (pay-per-click) ads. PPC ads are those at the top and right hand side of a search results page and are usually highlighted or of a different color than the other results. Those "other" results are the organic results.
*Want more info on PPC ads? Check out our other blogs on PPC ads*
How to conduct a PPC campaign for your real estate website
How you can write PPC ads that get results
Organic in this case means "free," in that the websites that show up in organic results did not pay for those results; they got there using "organic" SEO techniques such as on-site optimization and article marketing, among others.
Article marketing is where you write articles of interest to home buyers and sellers, with keywords sprinkled in two to four times. You then submit the article to several free directories on the Web. Traffic comes to your site via a resource box at the end of your article that links to your site.
This works well for two reasons:
1) If you submit a new article daily for one month and then two or three times a week for the next two months, your articles will be appearing on hundreds of websites, meaning thousands of people will see them. Many of those who read your article -- if your article gives them good information -- will click on the link in your resource box and visit your site.
2) Article marketing is great for getting backlinks. Submit as described above and your articles will be appearing on many websites, many of which have good rankings themselves. (Ezinearticles.com is the granddaddy of all article directories and carries plenty of "weight" with search engines.) You'll have links from these sites back to your site (via that link to your site in your resource box). Search engine crawlers will notice that these sites link back to you, and will determine that your site must be a good one if these "weighty" sites link to you.
Voila! Higher ranking. More visitors.
The "bad" thing about article marketing is the time it can take to see results. Even if you distribute one article a day for four weeks, then two or three a week for the next two months, it can take at least three months to see significant results.
Yet there's no cost but your time and, what's really great about article marketing -- the articles will work for you for years because the articles always will be online and will be found by searchers.
PPC campaigns, on the other hand, can bring you traffic within hours. They also can be very expensive quickly. Also, unlike article marketing, your PPC ad disappears once you stop your campaign, never to appear again.
But your articles are still working and showing up in search engine results.
Now, we're not advocating for or against either PPC or article marketing. Both are great tools. You may want to do both. You may want to do one or another, depending on your time commitments and your marketing budget.
If you'd like to learn more about how article marketing and PPC can help you get more clients for your real estate business, contact us here at RealtyTech.com. We'd love to hear about your goals and how we can help you achieve them. Contact us today!
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