SEO & Internet Marketing for Commercial Real Estate
After a recent wall post on facebook in which I demonstrated my ability to gain top SEO ranking for specific terms, I received a message from a fellow Commercial Real Estate Broker asking me what the best resource is to learn how to use the tools to gain a high SEO rank. I think this was a excellent question, however, I was stumped by my inability to be able to give an answer off the top of my head. For people that know me, they know I am never at a loss for words . I have spent hundreds of hours, reading across various posts, websites and attending classes to learn everything I know. As commercial real estate "evolves" or at least starts to copy trends in residential real estate, here are some opportunities to learn more about SEO and Internet Marketing.
There are many good resources out there so I will pick a few of my favorite:
Social the Book, free e-book available at socialthebook.com, written by Ben Kinney & Jay Papasan this is a great resource for being able to understand social medial and internet marketing.
Check out GaryVaynerchuk.com, this is a great resource to learn about and see someone who is using social media to the fullest in an industry that is not real estate.
For the latest how to videos, webinar and blog posts about social media in real estate check out TechSavvyAgent on facebook, yes this means you have to have to be on facebook. I know for many commercial real estate brokers, they are a little shy when it comes to social media but give it a chance before you talk about it.
If you are on LinkedIn, and if you are not you should be, check out the Technology for Commercial Real Estate Group, you will find the top connected CRE folks posting questions and commenting on different technology issues within commercial real estate.
I also suggest taking a course and gaining a certification like e-Pro, this was the first course I took to learn about technology in real estate and they have just redesigned it to make the content all new. This is a great opportunity to learn about technology in real estate. For people who want to dominate their market I am suggesting taking the IMSD course taught by the previously mentioned Ben Kinney.
If you are looking for a specific resource on SEO, check out a book, that's right a good old fashioned book, look for Search Engine Optimization: An Hour A Day, this is a great book to use to get started and learn about SEO.
In addition if you are not a member of ActiveRain.com, with almost 200,000 professionals on the "rain" this is a great forum to post questions and search for answers from people actually working in the "field".
I hope this gives the Commercial Real Estate Professional, a good place to start.
Make it a great day,
my blog www.WhiteTieRealEstate.com
my website www.WhiteTieCommercial.com
Become a fan facebook.com/WhiteTieCommercial
email me JohnZ@kw.com
or pick up the phone and call 847-217-0480