Top 5 Real Estate Blogging Mistakes You Don't Want To Make!

Real Estate Broker/Owner with Sunset Beach and Beyond Realty


Top 5 Real Estate Blogging Mistakes You Don't Want to Make

I would guess that by now, millions of people (as well as businesses) have a blog. But when it comes to making them profitably effective, I would say that the vast majority are falling short. Really short.

So here's an overview of the top 5 real estate blogging mistakes you don't want to make, so on the flipside you can gain more readership, more eyeballs and more income.

Mistake #1 - Sporadic Blogging

How Often Do You Blog?
If you answer that question with once in a blue moon, then you are losing customers and ultimately wasting your time doing the little amount of blogging that you are doing. You need to have regular interactions with your readers, so they are drawn to come and read about what is going on regularly. Even if you only post new blogs once or twice a week, you must stick with those regular intervals. Anything can create a quick post, be it something in the news, an upcoming local event, or information you saw somewhere else that you can write in your own words. Be creative, think outside the real estate box that you may be stuck in!

Mistake #2 - Talking To Yourself

How is Your Conversation Going?
If you don't open yourself up to conversation, your blog will die. You must open yourself up to allowing others to talk with you, and share their thoughts and ideas on the information that you are sharing. While you can certainly keep it all about you, sometimes people want to interact and leave you information you might be able to use. In fact, you can devote a day of the week to their questions and comments. Take it to a real-life scenario: You're at a party and all you do is talk about yourself to yourself! Is anyone going to listen or engage in that conversation? I don't think so!

Mistake #3 - Keeping Your Blog Hidden

Where is Your Blog?
This is one mistake many real estate agents fall into. Your blog will remain useless to many people if you don't give them easy access to your content. Make sure that you have a blog that is linked to your social networking and website spokes. REMEMBER: YOUR BLOG IS YOUR ONLINE HUB! There are dozens of ways to link your blog automatically to your Real Estate Facebook Fan Page, your Twitter account, your LinkedIN profile and your website. Always include a link to it in your signature (or better yet, a revolving RSS feed) and on business cards as well. And of course, make sure it is optimized for search engines.

Mistake #4 - Confusing What Your Blog Is For

Your Blog Isn't For Press Releases!
Sure it might seem like the perfect place to promote you and your business, but that is why you send out press releases, and place news on your website. The blog is designed to be conversational, relationship building and interactive - not for shoving information down the reader's throat.

Press releases are designed to target a separate audience looking to try a new business, or product. Keep that in mind, and allow your social interaction to shine in your blog, and keep it free of self promotion.

Mistake #5 - Expecting Immediate Results

Real Estate Blogging ResultsResults Take Time (but not as much as a conventional website!)

You might want to see people flocking to your blog with your introductory post, but, just as everything that is worthwhile, it takes time and work. There will never be an overnight success to a blog, but with consistent, relevant, user-interesting information, you will see results much quicker than your static website does. If your blog is easy to find, and is full of interesting information, people will be drawn to you, and they will take notice of all you do.

While it is true that blogging can be overwhelming to many real estate agents out there, when you break it down to bite size pieces and concentrate on what is important to include and remember what your ultimate goal is, it can easily become a routine like... brushing your hair! Make a point to add it to your calendar or task list.

In summary, be consistent, engage don't promote, cross pollenate and most of all, have fun!

Comments (15)

Bob Jenkins
Century 21 Foothill - Grass Valley, CA

Succinct.  Accurate.  I'd give myself a FOUR out of your five topics.  My weakness is your number three.  Revolving RSS feed?  Dozens of ways to link . . .  Dozens?  Still gobbledegook to me.  I need to go back to school.

Nov 27, 2010 04:10 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!


Excellent post!    You said it all, and very well, indeed.    Thank you!

Nov 27, 2010 04:14 AM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

#3 is Critical.  Obviously you link it to your own Social Media Sites, Websites, Blog Sites, etc. 

But the Juice will really start to flow when you can get Others to Link Back to your Blog, via RSS, or going Viral, or Re-Blog, or any other legitimate way to get a Relevant Back Link from a quality site.

Thanks for the great post, Frank and Karen!

Nov 27, 2010 04:20 AM
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Always looking to Pay It Forward..

Thanks Bob, School is cool!!  Keeps the brain cells active

Li...thanks from a beginner!!

Fred..all is critical for us as we learn the tech stuff!!

Nov 27, 2010 04:25 AM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL

Thanks for sharing - I am still fairly new at blogging and always looking to learn more about making it effective.

Nov 27, 2010 04:34 AM
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Your welcome Terry! Enjoy your holiday season!!

Nov 27, 2010 05:18 AM
Bryan Robertson
Los Altos, CA

I've needed an attitude adjustment and this has helped a bit.  I'm getting impatient with the results of my blogging even though I've been doing it for a while.  Perhaps a little more patience is in order.

Nov 27, 2010 09:58 AM
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Great post and right on point.  You definitely can't expect immediate results.  Those that do and give up as a result are definitely short changing themselves. 

Nov 27, 2010 10:40 AM
Not a real person
San Diego, CA

Hey, Frank and Karen — I left a surprise for you in my blog post this morning. What? You thought I was going to tell you exactly what and where? Ha! But this comment is a clue.

Happy Saturday!

Sep 23, 2011 11:24 PM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Hey Karen & Frank, i came back to read this after Russel gave it a mention...excellent thoughts to blog by!

Sep 24, 2011 02:23 AM
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Russel ~ How in the world did you know I love Seahorses!! Love the picture of the Seahorse but love the mention in your Golden Oldies Blog!!

Ginny, Thanks for stopping by on Russel's mention!!

Sep 24, 2011 02:38 AM
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Frank & Karen...Dropped in after Russel included you in his Golden Oldies. Great Post, too bad we doen't all have a chance to read all the great posts by everyone in AR.

I also have a Blog  on the front page of one of my web sites , which help a ton with Google Juice. Just this week I met with a home seller who said she called because she reads my cool is that!!

Sep 24, 2011 03:52 AM
Yolanda Cordova-Gilbert
Richmond, TX

Frank & Karen,

                      I found you via Russel, I loved your blog I am doing the 30 day Localism challenge and realized to build an audience and rapport you have to consistently blog so I totally agree with you blog!

Sep 24, 2011 05:47 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Came here because of Russell Ray's Golden Oldies post, and I must say that I am guilty of all these things.  I'm working on it.  Blogging can be hard and intimidating!  Thanks for the list. - Kasey

Sep 24, 2011 06:05 PM
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Fred ~ That is way cool when a blog brings you a client!!

Yolanda ~Best of Luck with your 30 Day Localism Challenge!!

Kasey ~ Keep working at it, we are all trying our best here!!


Sep 25, 2011 04:22 AM