Home Stager, House Fluffer, House Stylist.....
I recall many years ago when I was attending Parsons School of Design we were debating in one of my classes the terms "decorator vs, designer". The professor said "I don't care what they call me, as long as they call me!" Ok, that makes sense. But let's face it, Home Staging is an unregulated industry and the term "stager" means many different things to different people. Different stagers have different talents and areas of expertise that they bring to the table. Folks who hire us, like to know what to expect from us. They may wonder if they call a stager will the stager clean out their closets or recommend spending tens of thousands of dollars doing renovations? It can be intimidating!
I use the term Home Stager so that search engines will fine me. However, I wonder will builders with vacant spec homes know that I am considered an expert at Model Design with 26 years of experience merchandising new homes and winning national awards for my "Interior Merchandising"? Will potential Interior design clients know that I have a design degree, I draw in 1/4" scale freehand, I have a resale number and trade accounts and am fully qualified? Will potential students know why I am qualified to teach?
For the record: I am an Interior Designer who specializes in Merchandising Real Estate for sale. I have years of experience doing and teaching the psychology and design principles of merchandising homes for sale. I may recommend cleaning out your closets or doing renovations but my goal is to help you sell your house without breaking the bank. I design beautiful interiors on a shoestring budget that people want to buy. Call me a Home Stager....just call me!
What are your thoughts? Who are you? Tell me your expertise? How do you define Home Staging?
THIS, is what I do!