The Difference Between Decorating and Staging

By
Home Stager with FEATURE THIS... Real Estate Staging & Interior Decor

A Decorator and a Stager utilize the same tools of color, lighting, furniture, accessories, and art, to improve a space,  but endeavor to achieve completely different results.

I happen to be a decorator. My job is to find my client's hot button and hit it again and again. I work with elements they love, and I create a design that works for them and their lifestyle within their personal taste range.

An Example of DECORATING, not Staging!

The above before and after example is a design we created to re-decorate a bedroom. The owner of this room is an 80 year old female who is an avid gardener and the bedroom set was hers as a teenager.

This is not an example of a staged room. It is very feminine, and the Paul Bunyan Bedroom set (yes, that is the name of the style) takes up a lot of physical and visual space and is taste-specific for staging purposes. It is a beautiful room and the accessories include very interesting collections and many religious object that reflect the owner's spirituality.

However, I am also a professionally trained STAGER. I can readily differentiate and switch gears over to real estate staging techniques to maximize the overall impression of a home utilizing the multilayer goals of a well-staged home to:

Example of a Staged Home

1.  Exalt the Architecture and Condition

2.  Look Amazing and as Spacious as possible in Photographs.

3. Appeal to the Masses.

4. Appeal Especially to the Target Demographic.

5. Evoke an Obvious Feeling of Health, Safety, Happiness, and Well-being.

6. Create an Instant Verdict of Value for the Asking Price.

7. Create a Sense of Urgency to make an Offer Before Someone Else Does.

 

So, while a well-decorated home is always nice, when selling,

a decorated home hasn't got a whole lot to do with the price of tea in China!

Every Listing can benefit from a consultation with a Professionally Trained Stager; especially those that are professionally decorated.

Michelle Molinari


(337) 652-3983

Certified Property Consultant, Feature This... Real Estate Staging, www.FeatureThisDotDotDot.com

SAR Staging Instructor, Staging and Redesign,  www.StagingandRedesign.com

Lead Conceptual Designer, www.CurbAppealConcepts.com

Vice- President of Acadiana Real Estate Staging Association, www.AcadianaRESA.com

 

 

 

 

 

 

close

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Melissa Marro 11/28/2010 09:20 AM
  2. Dan Edward Phillips 11/29/2010 03:00 PM
Groups:
Realtors®
Stage It Forward...
For Sale By Owner
Louisiana Real Estate
Louisiana Lagniappe
Tags:
the difference between staging and decorating
louisiana home staging
festure this real estate staging

Spam prevention
Show All Comments
Rainmaker
191,958
Christa Ross
RE/MAX Select Realty - REALTOR and Green Homes Specialist - Pittsburgh, PA
Helping you buy and sell Pittsburgh's Best Homes

Interesting post about the difference.

Nov 29, 2010 02:33 AM #10
Rainmaker
565,685
Mike Saunders
Lanier Partners - Athens, GA

Michelle - thanks for this post, it is not often that someone describes the difference between decorating and staging but the appeal to the masses vs the individual is a pretty simple way to put it.

Nov 29, 2010 03:35 AM #11
Rainer
32,025
Eve Rusakova
Studio 74, Home Staging and Redesign - Toronto, ON
Home Stager, Toronto, ON

I like the greenery behind the headboard. Adds so much life into the room.

Nov 29, 2010 04:18 AM #12
Rainmaker
1,561,684
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Love that saying: Your job is to find your client's hot button, and press it again and again!!  Great take on decorating v. staging.  Hits home!

Nov 29, 2010 05:27 AM #13
Rainer
20,366
Nick Tukmanian
RealWorks Residential - Colts Neck, NJ

Excellent post, thanks for posting it. I can honestly say I learned one new thing today :)

Nov 29, 2010 06:08 AM #14
Rainmaker
1,544,081
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Michelle,

That's a great definition and points out clearly the difference bewteen the two.

brian

Nov 29, 2010 06:18 AM #15
Rainer
133,256
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Thanks Dan - My plessure!

Allegra -thank you!

Ginger - I love decorating, but I must say I also love to hear it when our staged homes sell so fast. It's a rush that I never get tired of experiencing.

Kathy - thanks! That chandelier was an 80's brass fixture we snagged only five bucks... but it underwent a total rehab. We are always on the hunt for them.

Melissa  - #5 is my favorite part of the staging process, and what makes a buyer BUY!

Susan - Thanks! I love showing them.

Christina - Thanks! Hopefully you will gain a stager near you soon. In the mean time, we have perfected a technique to assist homeowners to stage thier houses using our persojnalized professional advice all over the country via our conceptual staging services. Check them out at our website.

Thomas , LOL and thank you!

Marie - Good for you! Too many times we hear resistance to staging because the homeowners "already have a beautifully decorated home." So glad you know the difference!

 

 

Nov 29, 2010 07:21 AM #16
Rainmaker
538,232
Doug Reynolds
Better Homes & Gardens Real Estate - Sacramento, CA
Realtor - Sacramento, CA

Thank you for sharing!

Nov 29, 2010 07:23 AM #17
Rainer
133,256
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Hi Christa - Thanks for commenting!

Hi Mike - yes indeed it is - thanks for stopping by.

Eve - yes, that was truly inspired in my book. It's my favorite part of the design because it adds height and life, and it also is up-lit back there, so it adds a touch of interesting lighting! All in all, that height-life-light design element cost only about $40.

Thanks Carla! That is what I do...find 'em and push 'em!

Thank you Brian, it is important to distinguish between a well-decorated home and a well-staged one. They have  really diametrically opposed goals when you stop and think about it.

Nov 29, 2010 07:28 AM #18
Rainmaker
662,099
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I like the post today.  Thanks for differentiating  decorating from staging....It's good to know.

Patricia/Seacoat NH & ME

Nov 29, 2010 07:29 AM #19
Rainer
133,256
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

You are more than welcome, Doug. Check out my whole blog sometime - I share A LOT.

Nov 29, 2010 07:29 AM #20
Rainer
133,256
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Thank you Patricia! Glad you stopped by.

 

Nov 29, 2010 07:59 AM #21
Ambassador
614,953
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

I love your 7 tips at the end there. So important and timely. Love #5 especially. Something to shoot for definitely! Thanks

Nov 29, 2010 08:52 AM #22
Rainer
133,256
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Thank you Tammy - I think #5 "Evoke an Obvious Feeling of Health, Safety, Happiness, and Well-being" pretty much sums up what we do in a nutshell.

Nov 29, 2010 10:04 AM #23
Rainer
30,263
Phil & Celeste Pafford
PaffordHomes.com, Corona CA - Corona, CA
Corona Short Sale Broker

Excellent Posts.  It's odd how some mls photographs make the house appear "more" cluttered than it actually is when we show it!  Good points, thanks!  ;-)

Nov 29, 2010 12:03 PM #24
Rainer
133,256
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Hi Phil and Celeste -

Thanks! One of the biggest reasons homes appear cluttered on MLS photos is due to the size of the objects in the room. Small objects, pictures, and accessories appear junky in photos reduced to the size on the MLS. Stagers use large pieces that are recognizable as whatever they are from a distance.

For example, three equestrian figurines about 8 inches tall on a shelf would look neat in real life, but in an MLS photo would look unrecognizable. A single larger sculpture of a horse would work much better, because you would know what you were looking at.

It's all that small stuff that stagers eliminate to acheive a streamlined look for the home that reflects the charm of the house without overwhelming the buyer.

~michelle

Nov 29, 2010 01:11 PM #25
Rainmaker
564,259
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

HI Michelle -- So beyond well said, there really isn't anything I can add of value (as a REALTOR and ASP) and I totally get it and agree with you 100%.  Many agents and sellers still don't get staging at all, let alone the differences between these two segments.

Nov 29, 2010 03:53 PM #26
Rainmaker
400,483
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

Excellent explantion!  And you did a fantastic job on BOTH the staging and the decorating.  I love the way you transformed the paneled bedroom!

Nov 29, 2010 04:03 PM #27
Rainmaker
212,534
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

Good explanation for the novice that doesn't really get the difference. 

Nov 29, 2010 07:29 PM #28
Rainmaker
821,368
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Michelle ~ this really explains the differences -- and the similarities -- between home staging and decorating.  If I got a nickel for everytime someone says to me "oh, you're a decorator" I could retire LOL

Dec 12, 2010 04:46 PM #29
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
133,256

Michelle Molinari

Feature This Real, Estate Staging & Curb Appeal Concepts
Ask me a question
*
*
*
*
Spam prevention

Additional Information