A Decorator and a Stager utilize the same tools of color, lighting, furniture, accessories, and art, to improve a space, but endeavor to achieve completely different results.
I happen to be a decorator. My job is to find my client's hot button and hit it again and again. I work with elements they love, and I create a design that works for them and their lifestyle within their personal taste range.
The above before and after example is a design we created to re-decorate a bedroom. The owner of this room is an 80 year old female who is an avid gardener and the bedroom set was hers as a teenager.
This is not an example of a staged room. It is very feminine, and the Paul Bunyan Bedroom set (yes, that is the name of the style) takes up a lot of physical and visual space and is taste-specific for staging purposes. It is a beautiful room and the accessories include very interesting collections and many religious object that reflect the owner's spirituality.
However, I am also a professionally trained STAGER. I can readily differentiate and switch gears over to real estate staging techniques to maximize the overall impression of a home utilizing the multilayer goals of a well-staged home to:
1. Exalt the Architecture and Condition
2. Look Amazing and as Spacious as possible in Photographs.
3. Appeal to the Masses.
4. Appeal Especially to the Target Demographic.
5. Evoke an Obvious Feeling of Health, Safety, Happiness, and Well-being.
6. Create an Instant Verdict of Value for the Asking Price.
7. Create a Sense of Urgency to make an Offer Before Someone Else Does.
So, while a well-decorated home is always nice, when selling,
a decorated home hasn't got a whole lot to do with the price of tea in China!
Every Listing can benefit from a consultation with a Professionally Trained Stager; especially those that are professionally decorated.
Certified Property Consultant, Feature This... Real Estate Staging, www.FeatureThisDotDotDot.com
SAR Staging Instructor, Staging and Redesign, www.StagingandRedesign.com
Lead Conceptual Designer, www.CurbAppealConcepts.com
Vice- President of Acadiana Real Estate Staging Association, www.AcadianaRESA.com