Why are sponsorships so expensive?

By
Mortgage and Lending with OneVoice Communications

I don't know about the rest of you but trying to get your name in front of people to send you business is ridiculously expensive.  I was at the NVBIA WEBSITE(Northern Virgina Builders Industry Association) and they want a minimum of $2500 to sponsor 5-6 lunch meeting where you only get a 2 minute presentation and your logo on the materials and a list of the attendees.  That is alot of money for no real face time and you are competing with companies spending $10,000 for bigger sponsorships.  Lets face , sponsoring an event like that you become an also ranwhen you are an individual loan officer trying to make it in the business. I went to other associations and they want at least $500 for one class, that of course does not cover cost of making the flyers,logos and what not.  There has to be a more cost effective way to network with builders or realtors. My experiences are from a mortgage lenders point of view.

I believe this site is a big step in the right direction.  Also check out my blog on awarekiosks.com.If anyone has some ideas on effective marketing that is cost effective please share with everyone.

Comments (2)

marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 Hi David, after reading your post I'd recommend for you to think about doing joint ventures as a way to connect with realtors and builders, its very effective, inexpensive or often free.

 Basically find with people in related but non-competitive businesses who are already dealing with realtors, builders, etc... and cross promote each other. If you want more details or some real world examples, watch my blog for more info about this in the next week or two.

Nov 10, 2006 05:22 PM
Chris Hendricks
Walnut Creek, CA
I sympathize with your plight David, and I agree that many organizations seem to take advantage of their unique position as the gatekeeper to a large population of folks that could benefit from our various services.  You're at least thinking in the right direction, though, by assessing value for your money and a potential return on your investment as opposed to merely throwing cash at the problem without knowing whether it is well-spent cash....  You might investigate what kinds of services you might do WITH the association to deliver a 'joint benefit' to their membership-- and see if extending that benefit to the association's staff doesn't gain some traction for you.  For example, a special [and appropriate] fee discount for the membership and an even better fee for the staff members of the association that 'enables' you to deliver your message to the members.... 
Dec 26, 2006 12:20 PM