Is Lead Caputure Part of Your Facebook Page?

By
Real Estate Agent with Harmon Enterprises

I just released a new post over at Agent Applause where I praised REALTOR Megan Ruiz for her integration of the Constant Contact Facebook app with her Facebook business page.  Here is what visitors see when they first go to her page:

Megan does several things right here:

  1. She has a system (Constant Contact) for collecting client and prospect email addresses  
  2. She has a Facebook business page that she regularly updates (check out my prior Active Rain post for further details about which Facebook tool she is using so effectively)
  3. She has customized the default landing tab of her page to be a call to action.  Her call to action asks for visitors email address.  Other effective Facebook calls to action ask visitors to Like the page (example here)

What I like about Megan's solution is that she has recognized that Facebook is a place where you interact with prospects and customers.  I think many many agents are still overlooking this.  They may have lead capture on their website, but have they integrated it into their Facebook page? Facebook may not be a huge driver of email sign ups (you are more likely to get people to like your page vs. give you their email address), but, from personal experience, I can report that I get a sprinkling of email addresses through a similar setup that I have on two of my pages.  I contend it is better to have the option available than not.

A comment was made to me that this might be more effective if the email sign up was going right into her CRM.  For those of you who use CRM systems, have you implemented anything like this on your Facebook page?  I'd love to hear what you are doing that helps you to gather email addresses of your Facebook fans. Please share!

Also, if you are interested in some of my ideas about using Facebook to effectively market yourself and your business in 2011, be sure to like the Pixel Coaching Facebook page where I'll be posting a marketing idea a day for real estate during the whole month of December. You're bound to get a few ideas you can put to work for you!

Comments (10)

Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

Thanks for sharing your insights on Megan's solution. It looks like something we should all implement.

Nov 29, 2010 02:06 PM
Stacey Harmon
Harmon Enterprises - Newport Beach, CA

Vickie - If you are using FB and growing an email database of your clients, then definitely.  (and yes, I think every modern real estate agent should be doing both of those things!)

Nov 29, 2010 02:15 PM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Stacey ~ Calls to action aren't my strong suit so I appreciated seeing this. Good stuff!

Liz

Nov 29, 2010 02:22 PM
Andres Munar
Keystone Alliance Mortgage - State College, PA
Experience The Difference

Wow good for her. I think a lot of people are over looking facebook. Little do they know that if facebook were a country it would be the 3rd largest and ranks pretty high with google. So if you make a page for your business and market it correctly, it could bring you business.

Nov 29, 2010 02:54 PM
Stacey Harmon
Harmon Enterprises - Newport Beach, CA

Liz - You are in good company...calls to action are often challenging for Realtors.  You've actually given me an idea for a post as part of a month long series of tips on Facebook marketing for Realtors I'm doing starting December first (www.facebook.com/pixelcoaching).  Thanks for your comment...you've inspired me!

Andres - I couldn't agree more that many many people are overlooking Facebook as a marketing opportunity.  I said it in a post I did earlier this week on Active Rain...I about fell over when the Executive VP of the California Association of Realtors said that only 5% of Realtors were using Facebook in their business.  REALLY?  42% of the state of California is on Facebook and it is the biggest relationship building tool I know.  Seems like a big opportunity to me!  I agree with you that the page is an important tool for Realtors, but they shouldn't overlook the power of their profile to build and deepen relationships with their sphere.  It can be a very effective channel for stying in front of who you know and listening for opportunities with your sphere that could result in business.  Thanks for your comment.

Nov 29, 2010 03:01 PM
Greg Freeman
Citiwide Real Estate Services - Allen, TX

this is great, Ill be adding this right away

Nov 29, 2010 04:53 PM
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

I will eagerly await more info on Facebook. I've just tiptoed into blogging and haven't made the time for anything else yet but FB is on my priority list for january.

Dec 03, 2010 07:07 PM
Stacey Harmon
Harmon Enterprises - Newport Beach, CA

Hi Maureen - Since you are interested in Facebook marekting for real estate, you should become a fan of the Pixel Coaching fan page on Facebook (www.facebook.com/pixelcoaching) if you haven't done so already.  I'm posting some great tips there!

Dec 04, 2010 08:14 AM
Byron Robinson
Realty Dream Makers - Houston, TX

Great blog post Stacey. I recently created a Facebook business page. I learned how to put my idx solution on it for people to search homes so they will be led to my site for lead capture. I blog about it.

Dec 06, 2010 09:02 AM
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
I love your insights into the use of Facebook! I "felt" like there must be more to it than first meets the eye, but I couldn't figure it out. Would you mind looking at mine and offering advice (link icon on my blog signatures). Thank you!
Sep 24, 2011 03:37 PM