I just released a new post over at Agent Applause where I praised REALTOR Megan Ruiz for her integration of the Constant Contact Facebook app with her Facebook business page. Here is what visitors see when they first go to her page:
Megan does several things right here:
- She has a system (Constant Contact) for collecting client and prospect email addresses
- She has a Facebook business page that she regularly updates (check out my prior Active Rain post for further details about which Facebook tool she is using so effectively)
- She has customized the default landing tab of her page to be a call to action. Her call to action asks for visitors email address. Other effective Facebook calls to action ask visitors to Like the page (example here)
What I like about Megan's solution is that she has recognized that Facebook is a place where you interact with prospects and customers. I think many many agents are still overlooking this. They may have lead capture on their website, but have they integrated it into their Facebook page? Facebook may not be a huge driver of email sign ups (you are more likely to get people to like your page vs. give you their email address), but, from personal experience, I can report that I get a sprinkling of email addresses through a similar setup that I have on two of my pages. I contend it is better to have the option available than not.
A comment was made to me that this might be more effective if the email sign up was going right into her CRM. For those of you who use CRM systems, have you implemented anything like this on your Facebook page? I'd love to hear what you are doing that helps you to gather email addresses of your Facebook fans. Please share!
Also, if you are interested in some of my ideas about using Facebook to effectively market yourself and your business in 2011, be sure to like the Pixel Coaching Facebook page where I'll be posting a marketing idea a day for real estate during the whole month of December. You're bound to get a few ideas you can put to work for you!