This is a legitimate question on my part, how do you decide during the course of preparing a house for sale, that a Home Staging® Professional should be brought in? Please comment ... Home Staging® Professionals want to know!
Time & time again I hear, "Staging is for the luxury market." “Staging is too expensive.” ETC. Why? I say (and see it happen every day in real estate), that Staging is for any home, in any market and in any price range.
- PRICE - at any price point the right Professional Staging will peek buyer interest by showcasing the property, demonstrate lifestyle, adding pop, adding interest, show flow in & around the home as well as feature the extras the house has to offer. If you are not investing in Professional Home Staging then you are reducing the price more than necessary. "Staging is always less than your next price reduction" says Barb Schwarz, The Creator of Home Staging® Lower price means lower commission! Realtors® you have a fiduciary responsibility to maximize the sellers investment in the property by getting it Professionally Staged!
- MLS PICS - if a property is vacant there is nothing to see in the PICS; these PICS are not going to maximize buyer interest and the property will not be shown much. Vacant homes are cold & empty leaving potential buyers with those same negative feelings.
- CONDITION - sometimes there is so much clutter & dirt you don’t know where to begin. A Home Staging Professional knows where to begin. He/she knows what to do and most importantly they will read the homeowner well and know how far they are able to bring them along to Stage the property.
- BUDGET - a creative Home Staging Professional will be able to do something at any budget point (set by the seller) to Stage the home and improve its presentation in the market place.
- SELLERS - which sellers need a Home Staging Professional? They all do! Every one of us bring into our homes all the things we believe we “need”, the things we love and the things that are part of the life we have built with our loved ones. It’s hard to hear that our family PICS need to be packed up, that the sports room needs to be dismantled as everyone may not like the Pittsburgh Steelers. It’s hard to hear that our beloved collection of Chia Pets is not what potential buyers need to be talking about as they view the house. Home Staging Professional’s know what to gently say to motivate the seller to get those things out of site and begin the marketing - turning a home into - a house into a commodity for sale!
- MARKETING - Staging is marketing! The right Home Staging Professional is one that gets that. One that is trained and does more than go in & “pretty up the place”. In truth, the right Home Staging Professional understands that above all else we need to maximize the equity in the home for the seller and get it sold ASAP.
Every home that is listed needs a Home Staging Professional! Realtors there are Home Staging Professional of all shapes & sizes. BEWARE of hobby stagers; some are talented, some get it but the best Home Stagers run serious businesses, have professional Staging training behind them, are involved in our industry and know what it takes to be your partner in moving real estate quickly with maximum return for the seller AND you! I urge you to make a difference in YOUR business now & in 2011 by finding the right Home Staging Professional to add to your team; one you can trust & rely on to help you market those listings!
Time & time again I hear, "Staging is for the luxury market." “Staging is too expensive.” ETC. Why? I say (and see it happen every day in real estate), that Staging is for any home, in any market and in any price range.
- PRICE - at any price point the right Professional Staging will peek buyer interest by showcasing the property, demonstrate lifestyle, adding pop, adding interest, show flow in & around the home as well as feature the extras the house has to offer. If you are not investing in Professional Home Staging then you are reducing the price more than necessary. "Staging is always less than your next price reduction" says Barb Schwarz, The Creator of Home Staging® Lower price means lower commission! Realtors® you have a fiduciary responsibility to maximize the sellers investment in the property by getting it Professionally Staged!
- MLS PICS - if a property is vacant there is nothing to see in the PICS; these PICS are not going to maximize buyer interest and the property will not be shown much. Vacant homes are cold & empty leaving potential buyers with those same negative feelings.
- CONDITION - sometimes there is so much clutter & dirt you don’t know where to begin. A Home Staging Professional knows where to begin. He/she knows what to do and most importantly they will read the homeowner well and know how far they are able to bring them along to Stage the property.
- BUDGET - a creative Home Staging Professional will be able to do something at any budget point (set by the seller) to Stage the home and improve its presentation in the market place.
- SELLERS - which sellers need a Home Staging Professional? They all do! Every one of us bring into our homes all the things we believe we “need”, the things we love and the things that are part of the life we have built with our loved ones. It’s hard to hear that our family PICS need to be packed up, that the sports room needs to be dismantled as everyone may not like the Pittsburgh Steelers. It’s hard to hear that our beloved collection of Chia Pets is not what potential buyers need to be talking about as they view the house. Home Staging Professional’s know what to gently say to motivate the seller to get those things out of site and begin the marketing - turning a home into - a house into a commodity for sale!
- MARKETING - Staging is marketing! The right Home Staging Professional is one that gets that. One that is trained and does more than go in & “pretty up the place”. In truth, the right Home Staging Professional understands that above all else we need to maximize the equity in the home for the seller and get it sold ASAP.
Every home that is listed needs a Home Staging Professional! Realtors there are Home Staging Professional of all shapes & sizes. BEWARE of hobby stagers; some are talented, some get it but the best Home Stagers run serious businesses, have professional Staging training behind them, are involved in our industry and know what it takes to be your partner in moving real estate quickly with maximum return for the seller AND you! I urge you to make a difference in YOUR business now & in 2011 by finding the right Home Staging Professional to add to your team; one you can trust & rely on to help you market those listings!
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